A data profile of the people who buy, follow and care about Boats in Poland — modelled from more than twelve digital signal sources. Boats has an estimated audience of 2,459,490 people in Poland.
Boats has an estimated audience of 2,459,490 people in Poland. 44.1% are female, 55.9% are male, average age 38.7. Top brand affinities: Used car, Car dealership, Motorboat, Carcare, Car rentals.
Top brand affinities include Used car, Car dealership, Motorboat, with strongest over-indexing on Used car (2.26× the country average).
Demographically, the Boats audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Need for Security, Risk Appetite.
The typical Boats fan in Poland is more male, around 38.7 years old, with strong Need for Security tendencies and a notable affinity for Used car.
The key figures that characterise the Boats profile in Poland.
44.1% are female, 55.9% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 38.7 |
| Estimated audience size | 2,459,490 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Boats audience comes from Poland.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 5.4% |
| Japan | 5.3% |
The strongest cross-interests of the Boats audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorboat | Cars & Mobility | 4.13× | ||
| 02 | Jet ski | Sports | 3.62× | ||
| 03 | Car dealership | Cars & Mobility | 2.74× | ||
| 04 | Malt whisky | Food & Beverages | 2.50× | ||
| 05 | Carcare | Cars & Mobility | 2.30× | ||
| 06 | Used car | Cars & Mobility | 2.26× | ||
| 07 | Family car | Cars & Mobility | 2.19× | ||
| 08 | City car | Cars & Mobility | 2.10× | ||
| 09 | Demi Moore | Movies & TV | 2.02× | ||
| 10 | Retail banking | Business & Career | 2.02× | ||
| 11 | Volvo | Cars & Mobility | 1.96× | ||
| 12 | Lexus | Cars & Mobility | 1.91× | ||
| 13 | Alpine skiing | Sports | 1.81× | ||
| 14 | Car rentals | Cars & Mobility | 1.72× | ||
| 15 | Viral video | Internet & Social Media | 1.72× | ||
| 16 | Peugeot | Cars & Mobility | 1.72× | ||
| 17 | Innovation | Business & Career | 1.69× | ||
| 18 | Hatchback | Cars & Mobility | 1.67× | ||
| 19 | Electric vehicle | Cars & Mobility | 1.67× | ||
| 20 | Hyundai | Cars & Mobility | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.61× | |
| Risk Appetite | THRILL | 1.27× | |
| Travelling | THRILL | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.66× | |
| Price Sensitivity | PREMIUM | 0.80× | |
| Social Media Usage | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Boats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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