Rascasse Audience Intelligence

Electric vehicle Audience in Poland

A data profile of the people who buy, follow and care about Electric vehicle in Poland — modelled from more than twelve digital signal sources. Electric vehicle has an estimated audience of 1,402,233 people in Poland.

#8among Car type in Poland
#779among Topic in Poland
#50in Cars & Mobility

Electric vehicle has an estimated audience of 1,402,233 people in Poland. 38.1% are female, 61.9% are male, average age 38.3. Top brand affinities: Electric car, Consumer electronics, Transport, Automobiles, Solar energy.

Top brand affinities include Electric car, Consumer electronics, Transport, with strongest over-indexing on Electric car (3.96× the country average).

Demographically, the Electric vehicle audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Urban Lifestyle, Price Sensitivity.

The typical Electric vehicle fan in Poland is more male, around 38.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Electric car.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Electric vehicle profile in Poland.

Audience size
1.4M
in Poland
Gender
38.1%
61.9% male
Age
38.3
average years
Country rank
#1160
Topic in Poland
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electric vehicle fans

38.1% are female, 61.9% are male, average age 38.3.

Fig. 02

Gender split

38.1%
Female
61.9%
Male
Demographic split for Electric vehicle audience in Poland
MetricValue
Female38.1%
Male61.9%
Average age38.3
Estimated audience size1,402,233
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Electric vehicle audience in Poland
Age bracketShare%
16-1922%
20-2921%
30-3920%
40-4918%
50+20%
Fig. 04

Worldwide distribution

1.2%

of the worldwide Electric vehicle audience comes from Poland.

Worldwide audience distribution share by country for Electric vehicle
CountryShare
United States12.3%
Japan6.7%
Italy5.4%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electric vehicle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electric vehicle audience
#·InterestCategoryAffinity×
01Electric carCars & Mobility3.96×
02TrafficCars & Mobility3.58×
03Automotive designBusiness & Career3.37×
04Solar energyHome & Garden3.31×
05TireCars & Mobility2.99×
06Auto mechanicCars & Mobility2.95×
07Garage doorHome & Garden2.64×
08HybridsCars & Mobility2.38×
09TransportCars & Mobility2.30×
10VolkswagenCars & Mobility2.26×
11SUVsCars & Mobility2.22×
12Škoda AutoCars & Mobility2.21×
13Used carCars & Mobility2.20×
14Poczta PolskaBusiness & Career2.17×
15Motor vehicleCars & Mobility2.02×
16BPCars & Mobility1.78×
17AutomobilesCars & Mobility1.66×
18Google MapsInternet & Social Media1.65×
19Consolidated Contractors CompanyBusiness & Career1.57×
20Consumer electronicsTechnology & Electronics1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electric vehicle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Electric vehicle audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.52×
Price SensitivityPREMIUM1.26×
Social Media UsageJOY1.16×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Electric vehicle audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.52×
Early Adopter MentalityPOWER0.55×
Design AffinityPREMIUM0.61×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Poland who actively search for Electric vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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