A data profile of the people who buy, follow and care about Electric vehicle in Sweden — modelled from more than twelve digital signal sources. Electric vehicle has an estimated audience of 1,089,661 people in Sweden.
Electric vehicle has an estimated audience of 1,089,661 people in Sweden. 41.0% are female, 59.0% are male, average age 45.2. Top brand affinities: Electric car, Biltema, Dagens Industri, Ice Hockey World Championships, Sweden.
Top brand affinities include Electric car, Biltema, Dagens Industri, with strongest over-indexing on Electric car (3.83× the country average).
Demographically, the Electric vehicle audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Electric vehicle fan in Sweden is more male, around 45.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Electric car.
The key figures that characterise the Electric vehicle profile in Sweden.
41.0% are female, 59.0% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 41.0% |
| Male | 59.0% |
| Average age | 45.2 |
| Estimated audience size | 1,089,661 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 37% |
of the worldwide Electric vehicle audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 12.3% |
| Japan | 6.7% |
| Italy | 5.4% |
The strongest cross-interests of the Electric vehicle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Electric car | Cars & Mobility | 3.83× | ||
| 02 | Plug-in hybrid | Cars & Mobility | 3.36× | ||
| 03 | Solar power | Home & Garden | 2.86× | ||
| 04 | Tesla Motors | Cars & Mobility | 2.80× | ||
| 05 | Solar panel | Home & Garden | 2.64× | ||
| 06 | Used car | Cars & Mobility | 2.56× | ||
| 07 | Sustainable energy | Home & Garden | 2.45× | ||
| 08 | Vattenfall | Home & Garden | 2.32× | ||
| 09 | SUVs | Cars & Mobility | 2.29× | ||
| 10 | Solar energy | Home & Garden | 2.28× | ||
| 11 | Hybrids | Cars & Mobility | 2.22× | ||
| 12 | Renewable energy | Business & Career | 2.21× | ||
| 13 | Freight transport | Cars & Mobility | 2.04× | ||
| 14 | Dagens Industri | Business & Career | 1.76× | ||
| 15 | Boats | Cars & Mobility | 1.72× | ||
| 16 | Biltema | Business & Career | 1.71× | ||
| 17 | Ice Hockey World Championships | Sports | 1.61× | ||
| 18 | Bauhaus | Shopping | 1.56× | ||
| 19 | Automobiles | Cars & Mobility | 1.56× | ||
| 20 | Sweden | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.18× | |
| Social Media Usage | JOY | 1.24× | |
| Design Affinity | PREMIUM | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.55× | |
| Travelling | THRILL | 0.56× | |
| Early Adopter Mentality | POWER | 0.58× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Electric vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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