Rascasse Audience Intelligence

Electric car Audience in Sweden

A data profile of the people who buy, follow and care about Electric car in Sweden — modelled from more than twelve digital signal sources. Electric car has an estimated audience of 1,647,981 people in Sweden.

Electric car has an estimated audience of 1,647,981 people in Sweden. 34.3% are female, 65.7% are male, average age 44.7.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Electric car profile in Sweden.

Audience size
1.6M
in Sweden
Gender
34.3%
65.7% male
Age
44.7
average years
Country rank
#362
Topic in Sweden
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electric car fans

34.3% are female, 65.7% are male, average age 44.7.

Fig. 02

Gender split

34.3%
Female
65.7%
Male
Demographic split for Electric car audience in Sweden
MetricValue
Female34.3%
Male65.7%
Average age44.7
Estimated audience size1,647,981
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Electric car audience in Sweden
Age bracketShare%
16-1910%
20-2915%
30-3917%
40-4922%
50+36%
Fig. 04

Worldwide distribution

1.2%

of the worldwide Electric car audience comes from Sweden.

Worldwide audience distribution share by country for Electric car
CountryShare
United States12.8%
Germany6.7%
Japan6.3%
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Sweden who actively search for Electric car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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