Rascasse Audience Intelligence

Electric car Audience in Portugal

A data profile of the people who buy, follow and care about Electric car in Portugal — modelled from more than twelve digital signal sources. Electric car has an estimated audience of 1,880,227 people in Portugal.

The average Electric car fan in Portugal is 42.4 years old, more male, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Electric car profile in Portugal.

Audience size
1.9M
in Portugal
Gender
39.6%
60.4% male
Age
42.4
average years
Country rank
#465
Topic in Portugal
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electric car fans

39.6% are female, 60.4% are male, average age 42.4.

Fig. 02

Gender split

39.6%
Female
60.4%
Male
Demographic split for Electric car audience in Portugal
MetricValue
Female39.6%
Male60.4%
Average age42.4
Estimated audience size1,880,227
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Electric car audience in Portugal
Age bracketShare%
16-1913%
20-2917%
30-3918%
40-4924%
50+27%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Electric car audience comes from Portugal.

Worldwide audience distribution share by country for Electric car
CountryShare
United States12.8%
Germany6.7%
Japan6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electric car audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Electric car fans by region: top regions in Portugal
#RegionReachAffinity×
01Faro District~100K1.11×
02Lisbon District~600K1.09×
03Bragança District~20K1.05×
04Portalegre District~20K1.05×
05Guarda District~30K1.04×
06Beja District~30K1.02×
07Azores~50K1.01×
08Vila Real District~30K1.01×
09Évora District~30K1.00×
10Castelo Branco District~40K0.99×
11Leiria District~100K0.98×
12Madeira~50K0.98×
13Setúbal District~200K0.97×
14Viana do Castelo District~50K0.97×
15Viseu District~60K0.96×
16Coimbra District~90K0.94×
17Aveiro District~100K0.93×
18Porto District~400K0.92×
19Braga District~200K0.92×
20Santarém District~80K0.92×
Appendix

Explore more audiences

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How to read this data

Audience size is the estimated number of people in Portugal who actively search for Electric car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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