A data profile of the people who buy, follow and care about Electric car in Denmark — modelled from more than twelve digital signal sources. Electric car has an estimated audience of 831,710 people in Denmark.
Electric car has an estimated audience of 831,710 people in Denmark. 31.8% are female, 68.2% are male, average age 44.3. Top brand affinities: SUVs, Plug-in hybrid, Hybrids, Tesla Motors, Tesla Supercharger.
Top brand affinities include SUVs, Plug-in hybrid, Hybrids, with strongest over-indexing on SUVs (1.96× the country average).
Demographically, the Electric car audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Electric car fan in Denmark is more male, around 44.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for SUVs.
The key figures that characterise the Electric car profile in Denmark.
31.8% are female, 68.2% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 31.8% |
| Male | 68.2% |
| Average age | 44.3 |
| Estimated audience size | 831,710 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Electric car audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 12.8% |
| Germany | 6.7% |
| Japan | 6.3% |
The strongest cross-interests of the Electric car audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hybrid electric vehicle | Cars & Mobility | 2.66× | ||
| 02 | Plug-in hybrid | Cars & Mobility | 2.53× | ||
| 03 | Baden-Württemberg | Travel & Leisure | 2.47× | ||
| 04 | Stuttgart | Travel & Leisure | 2.36× | ||
| 05 | Electric motor | Cars & Mobility | 2.34× | ||
| 06 | Tesla Motors | Cars & Mobility | 2.27× | ||
| 07 | Hybrids | Cars & Mobility | 2.22× | ||
| 08 | Volvo | Cars & Mobility | 1.99× | ||
| 09 | Tesla Supercharger | Cars & Mobility | 1.98× | ||
| 10 | Battery (electricity) | Home & Garden | 1.98× | ||
| 11 | SUVs | Cars & Mobility | 1.96× | ||
| 12 | Lease | Business & Career | 1.80× | ||
| 13 | Bus | Cars & Mobility | 1.79× | ||
| 14 | Engine | Cars & Mobility | 1.78× | ||
| 15 | Tire | Cars & Mobility | 1.71× | ||
| 16 | Road | Travel & Leisure | 1.69× | ||
| 17 | Wheel | Cars & Mobility | 1.66× | ||
| 18 | Formula One | Sports | 1.56× | ||
| 19 | Škoda Auto | Cars & Mobility | 1.53× | ||
| 20 | Motor vehicle | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.27× | |
| Social Media Usage | JOY | 1.27× | |
| Luxury Orientation | PREMIUM | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.56× | |
| Early Adopter Mentality | POWER | 0.80× | |
| Travelling | THRILL | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Electric car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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