A data profile of the people who buy, follow and care about Lease in Denmark — modelled from more than twelve digital signal sources. Lease has an estimated audience of 669,713 people in Denmark.
Lease has an estimated audience of 669,713 people in Denmark. 51.6% are female, 48.4% are male, average age 42.8. Top brand affinities: Elgiganten, Biltema, Hatchback, Škoda Auto, Citroën.
Top brand affinities include Elgiganten, Biltema, Hatchback, with strongest over-indexing on Elgiganten (2.23× the country average).
Demographically, the Lease audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Family Orientation, Need for Security.
The typical Lease fan in Denmark is balanced, around 42.8 years old, with strong Family Orientation tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Lease profile in Denmark.
51.6% are female, 48.4% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 42.8 |
| Estimated audience size | 669,713 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Lease audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 42.4% |
| United Kingdom | 6.9% |
| Canada | 4.6% |
The strongest cross-interests of the Lease audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hatchback | Cars & Mobility | 3.87× | ||
| 02 | Family car | Cars & Mobility | 3.87× | ||
| 03 | Hybrid electric vehicle | Cars & Mobility | 3.87× | ||
| 04 | Citroën | Cars & Mobility | 3.68× | ||
| 05 | Kia Motors | Cars & Mobility | 3.40× | ||
| 06 | City car | Cars & Mobility | 3.37× | ||
| 07 | Opel | Cars & Mobility | 3.18× | ||
| 08 | Mazda | Cars & Mobility | 3.14× | ||
| 09 | Automatic transmission | Cars & Mobility | 3.11× | ||
| 10 | Renault | Cars & Mobility | 3.09× | ||
| 11 | Peugeot | Cars & Mobility | 3.06× | ||
| 12 | Hyundai | Cars & Mobility | 2.99× | ||
| 13 | Tesla Motors | Cars & Mobility | 2.85× | ||
| 14 | Škoda Auto | Cars & Mobility | 2.41× | ||
| 15 | Elgiganten | Shopping | 2.23× | ||
| 16 | Gina Tricot | Fashion & Accessoires | 2.02× | ||
| 17 | Germany | Travel & Leisure | 1.92× | ||
| 18 | SUVs | Cars & Mobility | 1.78× | ||
| 19 | Hobby | Home & Garden | 1.73× | ||
| 20 | Biltema | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.41× | |
| Need for Security | CONSERVATISM | 1.82× | |
| Quality Awareness | PREMIUM | 1.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.63× | |
| Creativity | OPEN | 0.70× | |
| Sustainability | BALANCE | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Lease. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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