Rascasse Audience Intelligence

Lease Audience in United States

A data profile of the people who buy, follow and care about Lease in United States — modelled from more than twelve digital signal sources. Lease has an estimated audience of 23,788,980 people in United States.

#890among Topic in United States#150in Business & Career

The average Lease fan in United States is 40.8 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Diaper bag, Real property, Apartment, with strongest over-indexing on Diaper bag (4.27× the country average).

Demographically, the Lease audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lease fan in United States is balanced, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Diaper bag.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lease profile in United States.

Audience size
23.8M
in United States
Gender
53.3%♀
46.7% male
Age
40.8
average years
Country rank
#1309
Topic in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lease fans

53.3% are female, 46.7% are male, average age 40.8.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Lease audience in United States
MetricValue
Female53.3%
Male46.7%
Average age40.8
Estimated audience size23,788,980
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Lease audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3919%
40-4922%
50+24%
Fig. 04

Worldwide distribution

42.4%

of the worldwide Lease audience comes from United States.

Worldwide audience distribution share by country for Lease
CountryShare
United States42.4%
United Kingdom6.9%
Canada4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lease audience in United States is strongest.

Fig. 05

Top regions by affinity

Lease fans by region: top regions in United States
#RegionReachAffinity×
01Texas~5M2.47×
02Florida~2.5M1.42×
03New York~2M1.40×
04New Jersey~800K1.34×
05California~3.5M1.28×
06Massachusetts~600K1.22×
07Washington, District of Columbia~90K1.19×
08Washington~600K1.17×
09Georgia~800K1.13×
10Virginia~700K1.13×
11Illinois~900K1.12×
12Alabama~400K1.08×
13Connecticut~300K1.08×
14Hawaii~100K1.08×
15Maryland~400K1.07×
16Mississippi~200K1.07×
17Michigan~600K1.04×
18Rhode Island~80K1.04×
19Pennsylvania~800K1.02×
20North Carolina~700K1.02×
21Louisiana~300K1.02×
22South Carolina~400K0.99×
23Colorado~400K0.98×
24Nevada~200K0.98×
25Alaska~50K0.96×
26Arizona~500K0.95×
27Kansas~200K0.95×
28Ohio~700K0.94×
29Delaware~60K0.94×
30Kentucky~300K0.93×
31Indiana~400K0.91×
32Arkansas~200K0.91×
33Tennessee~400K0.90×
34Oklahoma~200K0.90×
35North Dakota~40K0.89×
36Vermont~40K0.89×
37Minnesota~300K0.88×
38Oregon~200K0.88×
39Nebraska~100K0.88×
40Missouri~300K0.87×
41Utah~200K0.87×
42New Mexico~100K0.87×
43New Hampshire~80K0.87×
44Maine~70K0.86×
45Montana~60K0.85×
46West Virginia~90K0.84×
47Wisconsin~300K0.83×
48South Dakota~50K0.83×
49Iowa~200K0.79×
50Idaho~90K0.79×
Fig. 06

Affinity by region

Affinity by region — Lease, United States
0.79×1.00×2.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lease audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lease audience
#·InterestCategoryAffinity×
01Diaper bagKids & Family4.27×
02Largemouth bassFood & Beverages4.07×
03Hiking trailsSports3.37×
04Compact carCars & Mobility3.21×
05Residential areaHome & Garden3.02×
06Fly fishingSports2.69×
07CarGurusCars & Mobility2.51×
08Property finderHome & Garden2.49×
09Real propertyHome & Garden2.45×
10Golf ChannelSports2.44×
11MetaphysicsBusiness & Career2.32×
12Credit (finance)Business & Career2.30×
13InnovationBusiness & Career2.19×
14Used carCars & Mobility1.97×
15Bass guitarMusic & Radio1.87×
16ApartmentBusiness & Career1.85×
17RadioTechnology & Electronics1.76×
18IKEAHome & Garden1.75×
19Mortgage loansBusiness & Career1.51×
20Planet FitnessSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lease audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lease audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.73×
Career OrientationPOWER1.62×
Need for SecurityCONSERVATISM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lease audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.77×
TraditionCONSERVATISM0.81×
ExtroversionTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lease have in United States?

Lease has an estimated audience of 23,788,980 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Lease fans?

53.3% of Lease fans are female, 46.7% are male, with an average age of 40.8 years.

03

Which brands do Lease fans like most?

Lease fans show strongest brand affinity for Diaper bag (4.27×), Real property (2.45×), and Apartment (1.85×) over the country average.

04

Where do Lease fans live in United States?

Lease fans in United States are most concentrated in Texas (reach ~5M), California (reach ~3.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Lease fans also like?

Beyond Lease itself, the audience over-indexes on Real property (2.45×), Apartment (1.85×), CarGurus (2.51×), and Property finder (2.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Lease audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lease. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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