Lease Audience in United States

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Lease has an estimated audience of 23,788,980 people in United States. 53.3% are female, 46.7% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Governor of Michigan, Goop, Hipster, Wok, Hibachi.

The average Lease fan in United States is 40.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Governor of Michigan, Goop, Hipster, with strongest over-indexing on Governor of Michigan (15.42× the country average). Demographically, the Lease audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Design Affinity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Lease fans

Demographic split for Lease audience in United States
MetricValue
Female53.3%
Male46.7%
Average age40.8
Estimated audience size23,788,980

Audience persona

The typical Lease fan in United States is balanced, around 40.8 years old, with strong Design Affinity tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Lease in United States
RegionReachAffinity
California3,500,9971.34×
Texas2,568,5501.26×
Florida2,449,2891.52×
New York2,110,5941.59×
Illinois931,9601.18×
Georgia900,7781.23×
Pennsylvania834,1541.04×
New Jersey818,4321.35×
North Carolina765,4341.07×
Virginia706,7631.22×
Ohio697,7240.95×
Michigan681,7151.1×
Massachusetts565,6851.21×
Washington485,9401.02×
Maryland471,1531.15×
Arizona463,2710.95×
Tennessee453,8460.95×
Indiana403,2200.93×
Colorado395,0091.05×
South Carolina363,7241.02×
Missouri354,0220.92×
Alabama352,7511.06×
Louisiana313,3591.02×
Wisconsin310,0430.87×
Minnesota299,4910.88×
Kentucky287,2670.96×
Connecticut264,8081.11×
Oregon246,4960.9×
Oklahoma245,2750.93×
Nevada232,7701.01×
Mississippi209,1441.07×
Utah189,3010.89×
Kansas185,9800.99×
Arkansas176,0500.9×
Iowa148,7510.76×
Hawaii115,4531.13×
Nebraska101,5360.85×
New Mexico99,7940.84×
Washington, District of Columbia96,5951.35×
Idaho89,7140.75×
West Virginia84,5670.76×
Rhode Island78,4981.04×
New Hampshire77,1460.82×
Maine69,6450.82×
Delaware57,0270.87×
Montana43,7900.66×
Alaska42,6980.84×
South Dakota38,0360.69×
North Dakota37,0340.76×
Vermont33,0890.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lease audience
BrandAffinityCategory
Governor of Michigan15.42×Politics & Society
Goop10.35×Internet & Social Media
Hipster16.21×Politics & Society
Wok10.15×Food & Beverages
Hibachi11.3×Food & Beverages
Grinch5.69×Movies & TV
Vocal harmony6.06×Music & Radio
Google Home8.54×Technology & Electronics
Cherish (group)13.23×Music & Radio
headspace10.86×Health
Fairy godmother8.46×Literature
Grace Slick9.89×Music & Radio
El Paso County, Colorado14.49×Travel & Leisure
TV Fanatic10.81×Movies & TV
No Escape (1994 film)11.15×Movies & TV
Kikar HaShabbat13.37×News
Nebraska Cornhuskers football2.75×Sports
Guitarist (magazine)8.66×Music & Radio
Jesse Plemons2.6×Movies & TV
La Jolla6.66×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lease audience
TraitClusterScore
Design AffinityPREMIUM1.43
Career OrientationPOWER1.32
IndulgenceJOY1.29
Quality AwarenessPREMIUM1.29
Luxury OrientationPREMIUM1.28
Family OrientationCONSERVATISM1.27

Worldwide distribution

Worldwide audience distribution share by country for Lease
CountryShare
United States42.4%
United Kingdom6.9%
Canada4.6%

See Lease audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Lease have in United States?

Lease has an estimated audience of 23,788,980 people in United States, concentrated in California and Texas.

What is the gender split and age of Lease fans?

53.3% of Lease fans are female, 46.7% are male, with an average age of 40.8 years.

Which brands do Lease fans like most?

Lease fans show strongest brand affinity for Governor of Michigan (15.42×), Goop (10.35×), and Hipster (16.21×) over the country average.

Where do Lease fans live in United States?

Lease fans in United States are most concentrated in California (reach 3,500,997), Texas (reach 2,568,550), and Florida (reach 2,449,289). These three regions account for the largest share of the active audience.

What other brands do Lease fans also like?

Beyond Lease itself, the audience over-indexes on Goop (10.35×), Hipster (16.21×), Wok (10.15×), and Hibachi (11.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lease. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.