A data profile of the people who buy, follow and care about Lease in United Kingdom — modelled from more than twelve digital signal sources. Lease has an estimated audience of 3,882,508 people in United Kingdom.
The average Lease fan in United Kingdom is 45.0 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Solar power, Gated community, Breaking news, with strongest over-indexing on Solar power (5.75× the country average).
Demographically, the Lease audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Quality Awareness, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Lease fan in United Kingdom is more male, around 45.0 years old, with strong Quality Awareness tendencies and a notable affinity for Solar power.
The key figures that characterise the Lease profile in United Kingdom.
43.6% are female, 56.4% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 43.6% |
| Male | 56.4% |
| Average age | 45.0 |
| Estimated audience size | 3,882,508 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Lease audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 42.4% |
| United Kingdom | 6.9% |
| Canada | 4.6% |
Where the Lease audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.48× | |
| 02 | Yorkshire and the Humber | ~400K | 1.41× | |
| 03 | Scotland | ~400K | 1.22× | |
| 04 | Wales | ~200K | 1.10× | |
| 05 | North East | ~200K | 1.07× | |
| 06 | South East | ~500K | 1.02× | |
| 07 | England | ~3M | 0.97× | |
| 08 | East Midlands | ~200K | 0.88× | |
| 09 | East of England | ~300K | 0.79× | |
| 10 | South West | ~200K | 0.78× | |
| 11 | Northern Ireland | ~90K | 0.76× | |
| 12 | North West | ~300K | 0.65× |
The strongest cross-interests of the Lease audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gated community | Home & Garden | 7.97× | ||
| 02 | Solar power | Home & Garden | 5.75× | ||
| 03 | Volkswagen Tiguan | Cars & Mobility | 5.17× | ||
| 04 | Vehicle leasing | Cars & Mobility | 4.58× | ||
| 05 | Car finance | Cars & Mobility | 3.61× | ||
| 06 | Škoda Auto | Cars & Mobility | 3.36× | ||
| 07 | Family car | Cars & Mobility | 3.34× | ||
| 08 | Starter home | Home & Garden | 2.89× | ||
| 09 | Used car | Cars & Mobility | 2.66× | ||
| 10 | Vodafone | Technology & Electronics | 2.63× | ||
| 11 | Breaking news | Movies & TV | 2.56× | ||
| 12 | Real property | Home & Garden | 2.52× | ||
| 13 | Solar energy | Home & Garden | 2.40× | ||
| 14 | We Buy Any Car | Cars & Mobility | 2.37× | ||
| 15 | Esso | Cars & Mobility | 2.33× | ||
| 16 | EBay | Shopping | 2.21× | ||
| 17 | Autotrader | Cars & Mobility | 2.17× | ||
| 18 | Energy | Home & Garden | 2.16× | ||
| 19 | Home Appliances | Home & Garden | 1.68× | ||
| 20 | Screwfix | Home & Garden | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.79× | |
| Need for Security | CONSERVATISM | 1.71× | |
| Family Orientation | CONSERVATISM | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.81× | |
| Pet Ownership | JOY | 0.85× | |
| Creativity | OPEN | 0.86× |
Lease has an estimated audience of 3,882,508 people in United Kingdom, concentrated in England and South East.
43.6% of Lease fans are female, 56.4% are male, with an average age of 45.0 years.
Lease fans show strongest brand affinity for Solar power (5.75×), Gated community (7.97×), and Breaking news (2.56×) over the country average.
Lease fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~500K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Lease itself, the audience over-indexes on Gated community (7.97×), Breaking news (2.56×), EBay (2.21×), and Energy (2.16×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Lease. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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