How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Sweden who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Sweden. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Sweden, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Sweden. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | RRVs | 1.8M | 1.1% | 47.1 | 52.0% | Car type |
| 2 | SSUVs | 1.7M | 0.6% | 46.9 | 28.6% | Car type |
| 3 | EElectric car | 1.6M | 1.2% | 44.7 | 34.3% | Car type |
| 4 | UUsed car | 1.2M | 0.7% | 44.3 | 31.0% | Car type |
| 5 | EElectric vehicle | 1.1M | 0.9% | 45.2 | 41.0% | Car type |
| 6 | UUsed Cars | 1M | 1.1% | 45.8 | 43.5% | Car type |
| 7 | AAll-terrain vehicle | 656k | 0.9% | 42.7 | 21.1% | Car type |
| 8 | MMinivans | 571k | 0.6% | 46.2 | 35.1% | Car type |
| 9 | HHybrid electric vehicle | 509k | 1.2% | 44.2 | 31.7% | Car type |
| 10 | CCity car | 508k | 0.7% | 44.3 | 42.7% | Car type |
| 11 | CCampervan | 484k | 1.5% | 47.1 | 57.8% | Car type |
| 12 | SSports car | 450k | 0.6% | 42.6 | 29.5% | Car type |
| 13 | SSupercar | 447k | 0.7% | 43.5 | 28.4% | Car type |
| 14 | MMuscle car | 436k | 0.7% | 42.6 | 18.1% | Car type |
| 15 | SSedan (automobile) | 434k | 0.6% | 43.8 | 34.9% | Car type |
| 16 | FFamily car | 432k | 0.6% | 44.7 | 31.3% | Car type |
| 17 | TTesla Model Y | 401k | 1.9% | 40.4 | 41.9% | Car type |
| 18 | CClassic car | 397k | 0.7% | 43.7 | 30.9% | Car type |
| 19 | VVintage car | 393k | 0.7% | 42.4 | 30.5% | Car type |
| 20 | CCrossover (automobile) | 328k | 0.5% | 45.1 | 26.4% | Car type |
| 21 | AAntique car | 291k | 0.8% | 44.6 | 28.2% | Car type |
| 22 | CCompact car | 282k | 0.4% | 42.0 | 23.5% | Car type |
| 23 | PPolestar 3 | 273k | 8.9% | 44.3 | 31.3% | Car type |
| 24 | BBattery electric vehicle | 273k | 1.2% | 41.9 | 34.8% | Car type |
| 25 | VVolvo XC60 | 272k | 1.9% | 40.9 | 29.0% | Car type |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular car types compiled?
Rascasse aggregates anonymized search-behavior signals across Sweden and ranks each car type by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest car type in Sweden?
RVs currently leads with an estimated audience of 1.8M people in Sweden.