How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Sweden who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Sweden. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Sweden, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Sweden. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 51 | VVolvo XC90 | 153k | 1.1% | 40.3 | 37.0% | Car type |
| 52 | PPorsche Taycan | 151k | 1.7% | 43.5 | 35.9% | Car type |
| 53 | BBMW M3 | 150k | 0.8% | 33.9 | 39.4% | Car type |
| 54 | KKia Niro | 150k | 2.5% | 43.2 | 28.5% | Car type |
| 55 | BBMW X5 | 146k | 0.7% | 39.8 | 39.5% | Car type |
| 56 | CCoupé | 145k | 0.4% | 37.7 | 15.3% | Car type |
| 57 | AAudi A4 | 142k | 0.9% | 38.3 | 27.7% | Car type |
| 58 | PPorsche Cayenne | 140k | 0.9% | 39.5 | 33.0% | Car type |
| 59 | DDodge Ram | 139k | 0.8% | 41.3 | 15.4% | Car type |
| 60 | ŠŠkoda Kodiaq | 136k | 1.3% | 45.6 | 27.1% | Car type |
| 61 | KKia Sorento | 135k | 1.0% | 46.7 | 30.1% | Car type |
| 62 | PPeugeot 3008 | 128k | 0.7% | 44.1 | 28.7% | Car type |
| 63 | VVolkswagen ID.4 | 126k | 2.8% | 40.8 | 34.1% | Car type |
| 64 | TToyota Hilux | 121k | 0.5% | 43.2 | 23.8% | Car type |
| 65 | VVolvo Amazon | 120k | 52.7% | 51.4 | 0.0% | Car type |
| 66 | KKia Sportage | 119k | 0.5% | 43.9 | 27.0% | Car type |
| 67 | AAudi Q5 | 119k | 0.6% | 41.1 | 32.7% | Car type |
| 68 | VVolkswagen T-Roc | 117k | 1.6% | 44.7 | 21.9% | Car type |
| 69 | BBMW M5 | 114k | 0.8% | 34.1 | 46.8% | Car type |
| 70 | AAudi RS 6 | 113k | 1.5% | 35.3 | 22.1% | Car type |
| 71 | RRange Rover (L322) | 111k | 0.7% | 35.1 | 40.4% | Car type |
| 72 | AAudi A5 | 110k | 0.9% | 40.0 | 37.5% | Car type |
| 73 | VVolkswagen Passat | 110k | 0.9% | 40.9 | 28.9% | Car type |
| 74 | CConvertible | 108k | 0.4% | 39.3 | 24.2% | Car type |
| 75 | CChevrolet Corvette | 108k | 0.8% | 43.3 | 14.1% | Car type |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular car types compiled?
Rascasse aggregates anonymized search-behavior signals across Sweden and ranks each car type by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest car type in Sweden?
RVs currently leads with an estimated audience of 1.8M people in Sweden.