A data profile of the people who buy, follow and care about Tire in Poland — modelled from more than twelve digital signal sources. Tire has an estimated audience of 1,893,985 people in Poland.
Tire has an estimated audience of 1,893,985 people in Poland. 22.5% are female, 77.5% are male, average age 35.1. Top brand affinities: Solar energy, BP, Used car, Carcare, Circle K.
Top brand affinities include Solar energy, BP, Used car, with strongest over-indexing on Solar energy (3.31× the country average).
Demographically, the Tire audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Need for Security, Risk Appetite.
The typical Tire fan in Poland is more male, around 35.1 years old, with strong Need for Security tendencies and a notable affinity for Solar energy.
The key figures that characterise the Tire profile in Poland.
22.5% are female, 77.5% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 22.5% |
| Male | 77.5% |
| Average age | 35.1 |
| Estimated audience size | 1,893,985 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 26% | |
| 30-39 | 21% | |
| 40-49 | 16% | |
| 50+ | 11% |
of the worldwide Tire audience comes from Poland.
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 6.5% |
| Germany | 5.1% |
The strongest cross-interests of the Tire audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Air pollution | Health | 3.74× | ||
| 02 | Audi Q5 | Cars & Mobility | 3.32× | ||
| 03 | Solar energy | Home & Garden | 3.31× | ||
| 04 | Automobile repair shop | Cars & Mobility | 3.25× | ||
| 05 | Carcare | Cars & Mobility | 3.17× | ||
| 06 | Car wash | Cars & Mobility | 3.15× | ||
| 07 | Family car | Cars & Mobility | 3.12× | ||
| 08 | Electric vehicle | Cars & Mobility | 2.99× | ||
| 09 | City car | Cars & Mobility | 2.99× | ||
| 10 | Car dealership | Cars & Mobility | 2.98× | ||
| 11 | Used car | Cars & Mobility | 2.87× | ||
| 12 | Hatchback | Cars & Mobility | 2.62× | ||
| 13 | Honda | Cars & Mobility | 2.58× | ||
| 14 | Peugeot | Cars & Mobility | 2.54× | ||
| 15 | Circle K | Shopping | 2.39× | ||
| 16 | Hyundai | Cars & Mobility | 2.32× | ||
| 17 | Motorsport | Cars & Mobility | 2.22× | ||
| 18 | BP | Cars & Mobility | 1.96× | ||
| 19 | Škoda Auto | Cars & Mobility | 1.79× | ||
| 20 | SUVs | Cars & Mobility | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.71× | |
| Risk Appetite | THRILL | 1.47× | |
| Family Orientation | CONSERVATISM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.55× | |
| Price Sensitivity | PREMIUM | 0.60× | |
| Pet Ownership | JOY | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Tire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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