A data profile of the people who buy, follow and care about Boats in Malaysia — modelled from more than twelve digital signal sources. Boats has an estimated audience of 2,434,452 people in Malaysia.
The average Boats fan in Malaysia is 39.6 years old, more male, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Drawing, Real property, Cruises, with strongest over-indexing on Drawing (1.68× the country average).
Demographically, the Boats audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Boats fan in Malaysia is more male, around 39.6 years old, with strong Quality Awareness tendencies and a notable affinity for Drawing.
The key figures that characterise the Boats profile in Malaysia.
41.9% are female, 58.1% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 39.6 |
| Estimated audience size | 2,434,452 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 25% | |
| 30-39 | 25% | |
| 40-49 | 21% | |
| 50+ | 17% |
of the worldwide Boats audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 5.4% |
| Japan | 5.3% |
Where the Boats audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~700K | 1.51× | |
| 02 | Selangor | ~1M | 1.48× | |
| 03 | Penang | ~200K | 1.26× | |
| 04 | Kedah | ~200K | 1.17× | |
| 05 | Johor | ~400K | 1.15× | |
| 06 | Perak | ~200K | 1.05× | |
| 07 | Sarawak | ~200K | 1.00× | |
| 08 | Negeri Sembilan | ~100K | 0.99× | |
| 09 | Perlis | ~30K | 0.97× | |
| 10 | Malacca | ~80K | 0.94× | |
| 11 | Pahang | ~100K | 0.93× | |
| 12 | Putrajaya | ~10K | 0.92× | |
| 13 | Sabah | ~200K | 0.87× | |
| 14 | Labuan | ~20K | 0.85× | |
| 15 | Terengganu | ~80K | 0.79× | |
| 16 | Kelantan | ~90K | 0.77× |
The strongest cross-interests of the Boats audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vehicle audio | Cars & Mobility | 2.84× | ||
| 02 | Political science | Business & Career | 2.16× | ||
| 03 | Forestry | Home & Garden | 2.09× | ||
| 04 | HVAC | Home & Garden | 1.97× | ||
| 05 | Mobile home | Cars & Mobility | 1.95× | ||
| 06 | Wikipedia | Internet & Social Media | 1.72× | ||
| 07 | Drawing | Home & Garden | 1.68× | ||
| 08 | Non-alcoholic beverage | Food & Beverages | 1.66× | ||
| 09 | Range Rover | Cars & Mobility | 1.66× | ||
| 10 | Cruises | Travel & Leisure | 1.65× | ||
| 11 | Solar energy | Home & Garden | 1.62× | ||
| 12 | Spanish cuisine | Food & Beverages | 1.62× | ||
| 13 | Social science | Business & Career | 1.61× | ||
| 14 | Innovation | Business & Career | 1.61× | ||
| 15 | Dancehalls | Music & Radio | 1.61× | ||
| 16 | Real property | Home & Garden | 1.59× | ||
| 17 | Rail transport | Travel & Leisure | 1.58× | ||
| 18 | German cuisine | Food & Beverages | 1.56× | ||
| 19 | Search engine optimization | Business & Career | 1.54× | ||
| 20 | Luxury yacht | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.55× | |
| Risk Appetite | THRILL | 1.33× | |
| Travelling | THRILL | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.77× | |
| Social Media Usage | JOY | 0.79× | |
| Creativity | OPEN | 0.83× |
Boats has an estimated audience of 2,434,452 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
41.9% of Boats fans are female, 58.1% are male, with an average age of 39.6 years.
Boats fans show strongest brand affinity for Drawing (1.68×), Real property (1.59×), and Cruises (1.65×) over the country average.
Boats fans in Malaysia are most concentrated in Selangor (reach ~1M), Kuala Lumpur (reach ~700K), and Johor (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Boats itself, the audience over-indexes on Real property (1.59×), Cruises (1.65×), Wikipedia (1.72×), and Social science (1.61×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Boats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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