A data profile of the people who buy, follow and care about Boats in Colombia — modelled from more than twelve digital signal sources. Boats has an estimated audience of 3,475,241 people in Colombia.
Boats has an estimated audience of 3,475,241 people in Colombia. 49.6% are female, 50.4% are male, average age 36.6. Top brand affinities: Public transport, Used car, Retail banking, Rail transport, Business class.
Top brand affinities include Public transport, Used car, Retail banking, with strongest over-indexing on Public transport (1.72× the country average).
Demographically, the Boats audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.
The typical Boats fan in Colombia is balanced, around 36.6 years old, with strong Quality Awareness tendencies and a notable affinity for Public transport.
The key figures that characterise the Boats profile in Colombia.
49.6% are female, 50.4% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 36.6 |
| Estimated audience size | 3,475,241 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 17% |
of the worldwide Boats audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 5.4% |
| Japan | 5.3% |
The strongest cross-interests of the Boats audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jet ski | Sports | 2.79× | ||
| 02 | Electric motorcycles and scooters | Cars & Mobility | 2.24× | ||
| 03 | Used car | Cars & Mobility | 2.19× | ||
| 04 | Projectors | Technology & Electronics | 2.00× | ||
| 05 | Amazon Music | Music & Radio | 1.98× | ||
| 06 | Travel insurance | Travel & Leisure | 1.89× | ||
| 07 | Lexus | Cars & Mobility | 1.88× | ||
| 08 | Automobile repair shop | Cars & Mobility | 1.83× | ||
| 09 | Retail banking | Business & Career | 1.79× | ||
| 10 | Land Rover | Cars & Mobility | 1.73× | ||
| 11 | Snorkeling | Sports | 1.73× | ||
| 12 | Public transport | Cars & Mobility | 1.72× | ||
| 13 | Jaguar Cars | Cars & Mobility | 1.63× | ||
| 14 | Toyota Hilux | Cars & Mobility | 1.62× | ||
| 15 | Business class | Travel & Leisure | 1.61× | ||
| 16 | Vehicle insurance | Cars & Mobility | 1.60× | ||
| 17 | Rail transport | Travel & Leisure | 1.52× | ||
| 18 | Stock market | Business & Career | 1.52× | ||
| 19 | Bank account | Business & Career | 1.51× | ||
| 20 | Electric vehicle | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.52× | |
| Luxury Orientation | PREMIUM | 1.46× | |
| Career Orientation | POWER | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.61× | |
| Price Sensitivity | PREMIUM | 0.63× | |
| Creativity | OPEN | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Boats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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