A data profile of the people who buy, follow and care about News24 in India — modelled from more than twelve digital signal sources. News24 has an estimated audience of 5,321,521 people in India.
News24 has an estimated audience of 5,321,521 people in India. 13.8% are female, 86.2% are male, average age 33.4. Top brand affinities: Breaking news, Real property, Game of Thrones, Local news, Videography.
Top brand affinities include Breaking news, Real property, Game of Thrones, with strongest over-indexing on Breaking news (2.26× the country average).
Demographically, the News24 audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical News24 fan in India is more male, around 33.4 years old, with strong Indulgence tendencies and a notable affinity for Breaking news.
The key figures that characterise the News24 profile in India.
13.8% are female, 86.2% are male, average age 33.4.
| Metric | Value |
|---|---|
| Female | 13.8% |
| Male | 86.2% |
| Average age | 33.4 |
| Estimated audience size | 5,321,521 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 33% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide News24 audience comes from India.
| Country | Share |
|---|---|
| South Africa | 41.8% |
| India | 32.2% |
| Italy | 12.0% |
The strongest cross-interests of the News24 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jim Carrey | Movies & TV | 5.05× | ||
| 02 | Tesco | Shopping | 5.05× | ||
| 03 | Edward Norton | Movies & TV | 5.05× | ||
| 04 | Brock Lesnar | Sports | 4.03× | ||
| 05 | Roman Reigns | Sports | 3.87× | ||
| 06 | Bed sheet | Home & Garden | 3.17× | ||
| 07 | Real property | Home & Garden | 3.01× | ||
| 08 | Videography | Internet & Social Media | 2.52× | ||
| 09 | Breaking news | Movies & TV | 2.26× | ||
| 10 | Handball | Sports | 2.10× | ||
| 11 | Seafood | Food & Beverages | 2.08× | ||
| 12 | OnePlus | Technology & Electronics | 2.04× | ||
| 13 | Activism | Politics & Society | 2.03× | ||
| 14 | Local news | News | 1.80× | ||
| 15 | Life insurance | Business & Career | 1.76× | ||
| 16 | Stranger Things | Movies & TV | 1.72× | ||
| 17 | Internet celebrity | Internet & Social Media | 1.67× | ||
| 18 | Game of Thrones | Movies & TV | 1.61× | ||
| 19 | Ayurveda | Health | 1.57× | ||
| 20 | Radio | Technology & Electronics | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.60× | |
| Convenience Orientation | PREMIUM | 1.40× | |
| Career Orientation | POWER | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.63× | |
| Luxury Orientation | PREMIUM | 0.71× | |
| Mindfulness | BALANCE | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for News24. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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