A data profile of the people who buy, follow and care about Cookware and bakeware in South Africa — modelled from more than twelve digital signal sources. Cookware and bakeware has an estimated audience of 1,448,982 people in South Africa.
Cookware and bakeware has an estimated audience of 1,448,982 people in South Africa. 65.3% are female, 34.7% are male, average age 39.2. Top brand affinities: Kitchenware, Home Appliances, Microwave oven, Bedroom furniture, Children's clothing.
Top brand affinities include Kitchenware, Home Appliances, Microwave oven, with strongest over-indexing on Kitchenware (2.99× the country average).
Demographically, the Cookware and bakeware audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Indulgence, Quality Awareness.
The typical Cookware and bakeware fan in South Africa is more female, around 39.2 years old, with strong Indulgence tendencies and a notable affinity for Kitchenware.
The key figures that characterise the Cookware and bakeware profile in South Africa.
65.3% are female, 34.7% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 39.2 |
| Estimated audience size | 1,448,982 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 26% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 23% |
of the worldwide Cookware and bakeware audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 24.6% |
| United Kingdom | 6.1% |
| Japan | 5.4% |
The strongest cross-interests of the Cookware and bakeware audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kitchenware | Home & Garden | 2.99× | ||
| 02 | Garden furniture | Home & Garden | 2.78× | ||
| 03 | Pressure cooking | Home & Garden | 2.37× | ||
| 04 | Microwave oven | Home & Garden | 2.23× | ||
| 05 | Bedroom furniture | Home & Garden | 2.18× | ||
| 06 | Dishwasher | Home & Garden | 2.14× | ||
| 07 | Department store | Shopping | 1.90× | ||
| 08 | Business class | Travel & Leisure | 1.79× | ||
| 09 | High-net-worth individual | Business & Career | 1.79× | ||
| 10 | Credit (finance) | Business & Career | 1.76× | ||
| 11 | Children's clothing | Fashion & Accessoires | 1.71× | ||
| 12 | Hypermarket | Shopping | 1.67× | ||
| 13 | Crocs | Fashion & Accessoires | 1.67× | ||
| 14 | Bakery | Food & Beverages | 1.59× | ||
| 15 | Fast casual restaurants | Food & Beverages | 1.55× | ||
| 16 | Local food | Food & Beverages | 1.54× | ||
| 17 | Anti-aging cream | Beauty & Wellness | 1.53× | ||
| 18 | Airbnb | Travel & Leisure | 1.51× | ||
| 19 | Home Appliances | Home & Garden | 1.50× | ||
| 20 | First-time buyer | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.15× | |
| Quality Awareness | PREMIUM | 1.82× | |
| Convenience Orientation | PREMIUM | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.72× | |
| Extroversion | THRILL | 0.78× | |
| Need for Security | CONSERVATISM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Cookware and bakeware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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