A data profile of the people who buy, follow and care about Credit (finance) in South Africa — modelled from more than twelve digital signal sources. Credit (finance) has an estimated audience of 1,097,963 people in South Africa.
Credit (finance) has an estimated audience of 1,097,963 people in South Africa. 50.2% are female, 49.8% are male, average age 38.5. Top brand affinities: Gmail, Credit cards, Used car, ShopRite (United States), Hatchback.
Top brand affinities include Gmail, Credit cards, Used car, with strongest over-indexing on Gmail (1.53× the country average).
Demographically, the Credit (finance) audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Social Media Usage, Spirituality.
The typical Credit (finance) fan in South Africa is balanced, around 38.5 years old, with strong Social Media Usage tendencies and a notable affinity for Gmail.
The key figures that characterise the Credit (finance) profile in South Africa.
50.2% are female, 49.8% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 38.5 |
| Estimated audience size | 1,097,963 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 26% | |
| 30-39 | 22% | |
| 40-49 | 14% | |
| 50+ | 21% |
of the worldwide Credit (finance) audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 23.6% |
| Brazil | 8.8% |
| United Kingdom | 4.4% |
The strongest cross-interests of the Credit (finance) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Market liquidity | Business & Career | 4.55× | ||
| 02 | Capital market | Business & Career | 4.20× | ||
| 03 | Compass | Business & Career | 3.16× | ||
| 04 | Deposit account | Business & Career | 2.43× | ||
| 05 | Showroom | Shopping | 2.41× | ||
| 06 | Car finance | Cars & Mobility | 2.27× | ||
| 07 | Driver's license | Cars & Mobility | 1.98× | ||
| 08 | ShopRite (United States) | Food & Beverages | 1.90× | ||
| 09 | Minivans | Cars & Mobility | 1.90× | ||
| 10 | Online banking | Business & Career | 1.81× | ||
| 11 | Loan | Business & Career | 1.80× | ||
| 12 | Lottoland | Games | 1.79× | ||
| 13 | Cookware and bakeware | Home & Garden | 1.76× | ||
| 14 | Hatchback | Cars & Mobility | 1.75× | ||
| 15 | Payment | Business & Career | 1.72× | ||
| 16 | Used car | Cars & Mobility | 1.69× | ||
| 17 | Life insurance | Business & Career | 1.69× | ||
| 18 | Vehicle insurance | Cars & Mobility | 1.57× | ||
| 19 | Gmail | Internet & Social Media | 1.53× | ||
| 20 | Credit cards | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.95× | |
| Spirituality | BALANCE | 0.79× | |
| Travelling | THRILL | 0.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.38× | |
| Patriotism | CONSERVATISM | 0.48× | |
| Travelling | THRILL | 0.56× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Credit (finance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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