A data profile of the people who buy, follow and care about Cookware and bakeware in Brazil — modelled from more than twelve digital signal sources. Cookware and bakeware has an estimated audience of 3,444,327 people in Brazil.
Cookware and bakeware has an estimated audience of 3,444,327 people in Brazil. 76.9% are female, 23.1% are male, average age 45.3. Top brand affinities: Pressure cooking, Non-stick surface, Kitchenware, Do it yourself (DIY), Instagram.
Top brand affinities include Pressure cooking, Non-stick surface, Kitchenware, with strongest over-indexing on Pressure cooking (13.89× the country average).
Demographically, the Cookware and bakeware audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Cookware and bakeware fan in Brazil is more female, around 45.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Pressure cooking.
The key figures that characterise the Cookware and bakeware profile in Brazil.
76.9% are female, 23.1% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 76.9% |
| Male | 23.1% |
| Average age | 45.3 |
| Estimated audience size | 3,444,327 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 33% |
of the worldwide Cookware and bakeware audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.6% |
| United Kingdom | 6.1% |
| Japan | 5.4% |
The strongest cross-interests of the Cookware and bakeware audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-stick surface | Home & Garden | 33.23× | ||
| 02 | Pressure cooking | Home & Garden | 13.89× | ||
| 03 | Kitchenware | Home & Garden | 10.59× | ||
| 04 | Blanket | Home & Garden | 3.25× | ||
| 05 | Do it yourself (DIY) | Home & Garden | 2.52× | ||
| 06 | Electrolux | Home & Garden | 2.29× | ||
| 07 | Flower | Home & Garden | 2.05× | ||
| 08 | Wine | Food & Beverages | 1.76× | ||
| 09 | Home Appliances | Home & Garden | 1.74× | ||
| 10 | Barbecue | Food & Beverages | 1.69× | ||
| 11 | Rock music | Music & Radio | 1.66× | ||
| 12 | Internet & Social Media | 1.64× | |||
| 13 | Shopping malls | Shopping | 1.64× | ||
| 14 | Fragrances | Beauty & Wellness | 1.63× | ||
| 15 | Furniture | Home & Garden | 1.62× | ||
| 16 | Pop music | Music & Radio | 1.62× | ||
| 17 | Medicine | Business & Career | 1.61× | ||
| 18 | Beauty salons | Beauty & Wellness | 1.57× | ||
| 19 | Country music | Music & Radio | 1.55× | ||
| 20 | Personal care | Health | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.19× | |
| Indulgence | JOY | 1.77× | |
| Community Orientation | OPEN | 1.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.74× | |
| Need for Security | CONSERVATISM | 0.80× | |
| Extroversion | THRILL | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Cookware and bakeware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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