Rascasse Audience Intelligence

Cookware and bakeware Audience in United States

A data profile of the people who buy, follow and care about Cookware and bakeware in United States — modelled from more than twelve digital signal sources. Cookware and bakeware has an estimated audience of 28,563,812 people in United States.

#693among Topic in United States#72in Home & Garden

The average Cookware and bakeware fan in United States is 44.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Kitchenware, Apartment, Cutlery, with strongest over-indexing on Kitchenware (5.34× the country average).

Demographically, the Cookware and bakeware audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Indulgence, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cookware and bakeware fan in United States is more female, around 44.8 years old, with strong Indulgence tendencies and a notable affinity for Kitchenware.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cookware and bakeware profile in United States.

Audience size
28.6M
in United States
Gender
68.8%♀
31.2% male
Age
44.8
average years
Country rank
#1005
Topic in United States
Fig. 01

Search interest · 12-month trend

+805%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cookware and bakeware fans

68.8% are female, 31.2% are male, average age 44.8.

Fig. 02

Gender split

68.8%
Female
31.2%
Male
Demographic split for Cookware and bakeware audience in United States
MetricValue
Female68.8%
Male31.2%
Average age44.8
Estimated audience size28,563,812
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Cookware and bakeware audience in United States
Age bracketShare%
16-198%
20-2915%
30-3921%
40-4925%
50+32%
Fig. 04

Worldwide distribution

24.6%

of the worldwide Cookware and bakeware audience comes from United States.

Worldwide audience distribution share by country for Cookware and bakeware
CountryShare
United States24.6%
United Kingdom6.1%
Japan5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cookware and bakeware audience in United States is strongest.

Fig. 05

Top regions by affinity

Cookware and bakeware fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~1M1.28×
02Maine~100K1.28×
03Alabama~500K1.22×
04West Virginia~200K1.21×
05South Carolina~500K1.20×
06Montana~90K1.19×
07Tennessee~700K1.18×
08Missouri~500K1.14×
09Wyoming~50K1.14×
10Wisconsin~500K1.13×
11Idaho~200K1.12×
12Pennsylvania~1M1.11×
13Oklahoma~400K1.11×
14Kentucky~400K1.10×
15North Carolina~900K1.09×
16Mississippi~300K1.07×
17Michigan~800K1.06×
18Kansas~200K1.06×
19South Dakota~70K1.06×
20New Hampshire~100K1.05×
21Nebraska~100K1.04×
22New Mexico~100K1.04×
23Indiana~500K1.03×
24Arkansas~200K1.02×
25Virginia~700K1.01×
26Maryland~500K1.00×
27North Dakota~60K0.99×
28Vermont~50K0.99×
29Minnesota~400K0.98×
30Oregon~300K0.98×
31Connecticut~300K0.98×
32Iowa~200K0.98×
33Florida~2M0.96×
34Illinois~900K0.95×
35Alaska~60K0.95×
36Arizona~500K0.94×
37Rhode Island~90K0.94×
38Colorado~400K0.90×
39Georgia~800K0.89×
40Washington~500K0.87×
41Nevada~200K0.84×
42New Jersey~600K0.83×
43Louisiana~300K0.82×
44Hawaii~100K0.82×
45Utah~200K0.81×
46Washington, District of Columbia~70K0.81×
47Massachusetts~400K0.79×
48New York~1M0.70×
49Texas~1.5M0.67×
50California~2M0.64×
Fig. 06

Affinity by region

Affinity by region — Cookware and bakeware, United States
0.64×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cookware and bakeware audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cookware and bakeware audience
#·InterestCategoryAffinity×
01Induction cookingHome & Garden8.93×
02KitchenwareHome & Garden5.34×
03Kitchen knifeHome & Garden4.52×
04CutleryHome & Garden4.16×
05Frying panHome & Garden3.14×
06Microwave ovenHome & Garden3.12×
07Modern architectureArts & Culture2.89×
08Property finderHome & Garden2.36×
09Mobile gameGames2.19×
10CabinetryHome & Garden2.11×
11ApartmentBusiness & Career2.07×
12Trader Joe'sShopping1.94×
13Discount storesShopping1.88×
14Nordstrom rackFashion & Accessoires1.83×
15LunchFood & Beverages1.78×
16IKEAHome & Garden1.73×
17Organic foodFood & Beverages1.69×
18Home AppliancesHome & Garden1.62×
19MSNNews1.53×
20Hobby LobbyHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cookware and bakeware audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cookware and bakeware audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.05×
DIY MentalityTHRILL1.48×
Family OrientationCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cookware and bakeware audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.87×
Social Media UsageJOY0.89×
Risk AppetiteTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cookware and bakeware have in United States?

Cookware and bakeware has an estimated audience of 28,563,812 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Cookware and bakeware fans?

68.8% of Cookware and bakeware fans are female, 31.2% are male, with an average age of 44.8 years.

03

Which brands do Cookware and bakeware fans like most?

Cookware and bakeware fans show strongest brand affinity for Kitchenware (5.34×), Apartment (2.07×), and Cutlery (4.16×) over the country average.

04

Where do Cookware and bakeware fans live in United States?

Cookware and bakeware fans in United States are most concentrated in California (reach ~2M), Florida (reach ~2M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Cookware and bakeware fans also like?

Beyond Cookware and bakeware itself, the audience over-indexes on Apartment (2.07×), Cutlery (4.16×), Mobile game (2.19×), and Trader Joe's (1.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Cookware and bakeware audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cookware and bakeware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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