Cookware and bakeware Audience in United States
Cookware and bakeware has an estimated audience of 28,563,812 people in United States. 68.8% are female, 31.2% are male, average age 44.8. Top brand affinities: Kia Sportage, Honda HR-V, Kitchenware, MSN, Pre-school playgroup.
Top brand affinities include Kia Sportage, Honda HR-V, Kitchenware, with strongest over-indexing on Kia Sportage (40.83× the country average). Demographically, the Cookware and bakeware audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Indulgence, Family Orientation.
Category: Home & Garden · Type: Topic
Demographics of Cookware and bakeware fans
| Metric | Value |
|---|---|
| Female | 68.8% |
| Male | 31.2% |
| Average age | 44.8 |
| Estimated audience size | 28,563,812 |
Audience persona
The typical Cookware and bakeware fan in United States is more female, around 44.8 years old, with strong Indulgence tendencies and a notable affinity for Kia Sportage.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 40.83× | Cars & Mobility |
| Honda HR-V | 27.22× | Cars & Mobility |
| Kitchenware | 5.76× | Home & Garden |
| MSN | 3.94× | News |
| Pre-school playgroup | 29.8× | Kids & Family |
| Staples (Canada) | 3.84× | Business & Career |
| Hobby Lobby | 2.65× | Home & Garden |
| Jeep Grand Cherokee | 7.08× | Cars & Mobility |
| Great Clips | 3.66× | Beauty & Wellness |
| Aldi | 2.16× | Shopping |
| Ethical consumerism | 5.95× | Shopping |
| Home Appliances | 2.06× | Home & Garden |
| Google Flights | 2.84× | Travel & Leisure |
| Best Buy | 1.95× | Shopping |
| Mobile game | 2.17× | Games |
| Houston Astros | 4.06× | Sports |
| Nordstrom rack | 2.21× | Fashion & Accessoires |
| Property finder | 2.73× | Home & Garden |
| Microwave oven | 2.91× | Home & Garden |
| Catherine O'Hara | 3.05× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.61 |
| Family Orientation | CONSERVATISM | 1.54 |
| Sustainability | BALANCE | 1.48 |
| DIY Mentality | THRILL | 1.48 |
| Design Affinity | PREMIUM | 1.41 |
| Quality Awareness | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.6% |
| United Kingdom | 6.1% |
| Japan | 5.4% |
See Cookware and bakeware audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Cookware and bakeware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.