Cookware and bakeware Audience in United States
Cookware and bakeware has an estimated audience of 28,563,812 people in United States. 68.8% are female, 31.2% are male, average age 44.8. Top brand affinities: Elsword, Israel, Jeep Wagoneer, Kendra Scott, Cam Ward.
Top brand affinities include Elsword, Israel, Jeep Wagoneer, with strongest over-indexing on Elsword (40.83× the country average). Demographically, the Cookware and bakeware audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Indulgence, Family Orientation.
Category: Home & Garden · Type: Topic
Demographics of Cookware and bakeware fans
| Metric | Value |
|---|---|
| Female | 68.8% |
| Male | 31.2% |
| Average age | 44.8 |
| Estimated audience size | 28,563,812 |
Audience persona
The typical Cookware and bakeware fan in United States is more female, around 44.8 years old, with strong Indulgence tendencies and a notable affinity for Elsword.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 40.83× | Games |
| Israel | 2.47× | Travel & Leisure |
| Jeep Wagoneer | 4.09× | Cars & Mobility |
| Kendra Scott | 1.7× | Fashion & Accessoires |
| Cam Ward | 2.04× | Sports |
| Corona (band) | 2.85× | Music & Radio |
| JDSU | 1.52× | Business & Career |
| Kento Yamazaki | 4.83× | Movies & TV |
| Jeep Grand Cherokee (WJ) | 2.42× | Cars & Mobility |
| Englewood, New Jersey | 5.03× | Travel & Leisure |
| Women's empowerment | 1.62× | Politics & Society |
| Home staging | 1.83× | Home & Garden |
| Hayward, California | 3.66× | Travel & Leisure |
| Iron Man (film) | 1.54× | Movies & TV |
| Hocus Pocus | 1.54× | Movies & TV |
| JamBase | 3.47× | Music & Radio |
| Takers | 2.8× | Movies & TV |
| Strategic human resource planning | 2.66× | Business & Career |
| Janitor | 1.78× | Home & Garden |
| Colorado River | 1.74× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.61 |
| Family Orientation | CONSERVATISM | 1.54 |
| Sustainability | BALANCE | 1.48 |
| DIY Mentality | THRILL | 1.48 |
| Design Affinity | PREMIUM | 1.41 |
| Quality Awareness | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.6% |
| United Kingdom | 6.1% |
| Japan | 5.4% |
See Cookware and bakeware audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Cookware and bakeware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.