Rascasse Audience Intelligence

Induction cooking Audience in United States

A data profile of the people who buy, follow and care about Induction cooking in United States — modelled from more than twelve digital signal sources. Induction cooking has an estimated audience of 1,950,064 people in United States.

#6409among Topic in United States#813in Home & Garden

The average Induction cooking fan in United States is 42.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kitchen utensil, Non-stick surface, Electrolux, with strongest over-indexing on Kitchen utensil (37.47× the country average).

Demographically, the Induction cooking audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Induction cooking fan in United States is balanced, around 42.8 years old, with strong Quality Awareness tendencies and a notable affinity for Kitchen utensil.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Induction cooking profile in United States.

Audience size
2M
in United States
Gender
49.0%♀
51.0% male
Age
42.8
average years
Country rank
#14522
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Induction cooking fans

49.0% are female, 51.0% are male, average age 42.8.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Induction cooking audience in United States
MetricValue
Female49.0%
Male51.0%
Average age42.8
Estimated audience size1,950,064
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Induction cooking audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3920%
40-4924%
50+27%
Fig. 04

Worldwide distribution

26.8%

of the worldwide Induction cooking audience comes from United States.

Worldwide audience distribution share by country for Induction cooking
CountryShare
United States26.8%
Taiwan7.6%
United Kingdom4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Induction cooking audience in United States is strongest.

Fig. 05

Top regions by affinity

Induction cooking fans by region: top regions in United States
#RegionReachAffinity×
01California~300K1.38×
02Hawaii~10K1.37×
03Washington~50K1.32×
04Massachusetts~50K1.17×
05New York~100K1.16×
06Oregon~30K1.15×
07Maine~8K1.13×
08Florida~100K1.10×
09Virginia~50K1.09×
10Alaska~4K1.07×
11Colorado~30K1.06×
12Vermont~4K1.05×
13Nevada~20K1.03×
14Washington, District of Columbia~6K1.02×
15Minnesota~30K1.01×
16North Dakota~4K1.01×
17Maryland~30K1.00×
18Idaho~10K1.00×
19Rhode Island~6K1.00×
20Arkansas~20K0.99×
21Illinois~60K0.98×
22New Jersey~50K0.98×
23Arizona~40K0.98×
24Missouri~30K0.98×
25New Hampshire~8K0.98×
26Montana~5K0.98×
27Delaware~5K0.98×
28South Dakota~4K0.98×
29Pennsylvania~60K0.97×
30Wisconsin~30K0.97×
31West Virginia~9K0.97×
32Connecticut~20K0.96×
33Georgia~60K0.95×
34North Carolina~60K0.95×
35Nebraska~9K0.95×
36New Mexico~9K0.95×
37Kansas~10K0.94×
38Michigan~50K0.93×
39Utah~20K0.93×
40Iowa~10K0.92×
41Tennessee~40K0.90×
42South Carolina~30K0.90×
43Alabama~20K0.90×
44Texas~100K0.89×
45Kentucky~20K0.89×
46Oklahoma~20K0.89×
47Mississippi~10K0.89×
48Ohio~50K0.88×
49Louisiana~20K0.87×
50Indiana~30K0.82×
Fig. 06

Affinity by region

Affinity by region — Induction cooking, United States
0.82×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Induction cooking audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Induction cooking audience
#·InterestCategoryAffinity×
01Non-stick surfaceHome & Garden52.90×
02ElectroluxHome & Garden40.93×
03Kitchen utensilHome & Garden37.47×
04All-CladHome & Garden24.18×
05SearingFood & Beverages23.64×
06Kitchen knifeHome & Garden12.90×
07DishwasherHome & Garden10.84×
08Cookware and bakewareHome & Garden8.93×
09Frying panHome & Garden8.74×
10Cast-iron cookwareHome & Garden8.49×
11Cutting boardHome & Garden8.09×
12PatentBusiness & Career7.64×
13Kitchen stoveHome & Garden6.22×
14Outdoor cookingHome & Garden6.14×
15KitchenwareHome & Garden6.09×
16Microwave ovenHome & Garden4.29×
17Stainless steelHome & Garden4.27×
18OvenHome & Garden3.67×
19Lindsey GrahamPolitics & Society3.26×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Induction cooking audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Induction cooking audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.23×
IndulgenceJOY1.85×
Convenience OrientationPREMIUM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Induction cooking audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.80×
Social Media UsageJOY0.96×
Risk AppetiteTHRILL0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Induction cooking have in United States?

Induction cooking has an estimated audience of 1,950,064 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Induction cooking fans?

49.0% of Induction cooking fans are female, 51.0% are male, with an average age of 42.8 years.

03

Which brands do Induction cooking fans like most?

Induction cooking fans show strongest brand affinity for Kitchen utensil (37.47×), Non-stick surface (52.9×), and Electrolux (40.93×) over the country average.

04

Where do Induction cooking fans live in United States?

Induction cooking fans in United States are most concentrated in California (reach ~300K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Induction cooking fans also like?

Beyond Induction cooking itself, the audience over-indexes on Non-stick surface (52.9×), Electrolux (40.93×), Cookware and bakeware (8.93×), and Kitchen knife (12.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Induction cooking audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Induction cooking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →