Rascasse Audience Intelligence

Patent Audience in United States

A data profile of the people who buy, follow and care about Patent in United States — modelled from more than twelve digital signal sources. Patent has an estimated audience of 10,195,065 people in United States.

#2246among Topic in United States#349in Business & Career

The average Patent fan in United States is 43.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Made in USA, Innovation, Induction cooking, with strongest over-indexing on Made in USA (2.37× the country average).

Demographically, the Patent audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Patent fan in United States is balanced, around 43.7 years old, with strong Quality Awareness tendencies and a notable affinity for Made in USA.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Patent profile in United States.

Audience size
10.2M
in United States
Gender
48.1%♀
51.9% male
Age
43.7
average years
Country rank
#3504
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Patent fans

48.1% are female, 51.9% are male, average age 43.7.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for Patent audience in United States
MetricValue
Female48.1%
Male51.9%
Average age43.7
Estimated audience size10,195,065
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Patent audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3920%
40-4926%
50+29%
Fig. 04

Worldwide distribution

28.7%

of the worldwide Patent audience comes from United States.

Worldwide audience distribution share by country for Patent
CountryShare
United States28.7%
Taiwan15.6%
Japan4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Patent audience in United States is strongest.

Fig. 05

Top regions by affinity

Patent fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~40K1.46×
02Virginia~300K1.37×
03California~1.5M1.33×
04Massachusetts~200K1.22×
05Texas~1M1.15×
06Maryland~200K1.12×
07Kansas~90K1.10×
08Washington~200K1.08×
09Louisiana~100K1.08×
10New York~600K1.07×
11North Carolina~300K1.07×
12Georgia~300K1.06×
13Michigan~300K1.06×
14South Dakota~30K1.06×
15Indiana~200K1.05×
16Minnesota~200K1.04×
17Illinois~400K1.03×
18New Jersey~300K1.03×
19Connecticut~100K1.03×
20Pennsylvania~300K1.02×
21Arizona~200K1.02×
22Oklahoma~100K1.02×
23Ohio~300K1.01×
24Oregon~100K1.01×
25Delaware~30K1.01×
26Mississippi~80K1.00×
27Nebraska~50K0.99×
28Florida~700K0.98×
29Utah~90K0.98×
30Wisconsin~100K0.97×
31Missouri~200K0.96×
32Iowa~80K0.96×
33Idaho~50K0.96×
34Alabama~100K0.95×
35Arkansas~80K0.95×
36South Carolina~100K0.94×
37New Hampshire~40K0.94×
38Kentucky~100K0.92×
39Hawaii~40K0.91×
40North Dakota~20K0.91×
41New Mexico~50K0.90×
42Montana~30K0.90×
43Tennessee~200K0.89×
44Colorado~100K0.89×
45West Virginia~40K0.89×
46Rhode Island~30K0.89×
47Alaska~20K0.88×
48Nevada~90K0.87×
49Maine~30K0.86×
50Vermont~20K0.85×
Fig. 06

Affinity by region

Affinity by region — Patent, United States
0.85×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Patent audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Patent audience
#·InterestCategoryAffinity×
01Induction cookingHome & Garden7.64×
02Battery chargerHome & Garden3.41×
03Made in USABusiness & Career2.37×
04HormoneHealth2.27×
05Sustainable energyHome & Garden2.26×
06Solar panelHome & Garden2.17×
07InnovationBusiness & Career1.94×
08Microwave ovenHome & Garden1.92×
09Renewable energyBusiness & Career1.91×
10LinuxTechnology & Electronics1.84×
11Real propertyHome & Garden1.75×
12Tesla MotorsCars & Mobility1.72×
13Hardware storeHome & Garden1.69×
14KitchenwareHome & Garden1.69×
15Air conditioningTechnology & Electronics1.67×
16Ace HardwareHome & Garden1.65×
17PharmacyBusiness & Career1.55×
18Online newspaperNews1.53×
19Solar energyHome & Garden1.52×
20GeneticsKids & Family1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Patent audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Patent audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.62×
Need for SecurityCONSERVATISM1.44×
IndulgenceJOY1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Patent audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.73×
ExtroversionTHRILL0.78×
Pet OwnershipJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Patent have in United States?

Patent has an estimated audience of 10,195,065 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Patent fans?

48.1% of Patent fans are female, 51.9% are male, with an average age of 43.7 years.

03

Which brands do Patent fans like most?

Patent fans show strongest brand affinity for Made in USA (2.37×), Innovation (1.94×), and Induction cooking (7.64×) over the country average.

04

Where do Patent fans live in United States?

Patent fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Patent fans also like?

Beyond Patent itself, the audience over-indexes on Innovation (1.94×), Induction cooking (7.64×), Sustainable energy (2.26×), and Real property (1.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Patent audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Patent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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