Patent Audience in United States

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Patent has an estimated audience of 10,195,065 people in United States. 48.1% are female, 51.9% are male, average age 43.7. Top regions: California, Texas, Florida. Top brand affinities: MK, Women's empowerment, Northrop Grumman, N1 road (South Africa), Fast Five.

The average Patent fan in United States is 43.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include MK, Women's empowerment, Northrop Grumman, with strongest over-indexing on MK (1.84× the country average). Demographically, the Patent audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Patent fans

Demographic split for Patent audience in United States
MetricValue
Female48.1%
Male51.9%
Average age43.7
Estimated audience size10,195,065

Audience persona

The typical Patent fan in United States is balanced, around 43.7 years old, with strong Quality Awareness tendencies and a notable affinity for MK.

Top regions in United States

Top regions ranked by reach for Patent in United States
RegionReachAffinity
California1,584,4201.41×
Texas988,3981.13×
Florida739,4991.07×
New York660,4671.16×
Virginia365,2881.47×
Illinois362,2891.07×
Pennsylvania356,9991.04×
Georgia343,8011.09×
Ohio339,0411.08×
North Carolina314,4261.02×
Michigan293,3281.1×
Massachusetts269,8821.34×
New Jersey264,4011.02×
Washington234,9981.15×
Arizona215,1431.03×
Maryland197,9421.13×
Indiana188,5111.01×
Tennessee184,9630.9×
Minnesota160,3351.1×
Colorado157,6290.98×
Missouri154,7180.94×
South Carolina144,5620.94×
Wisconsin143,0750.93×
Oregon129,0571.1×
Alabama124,6670.88×
Louisiana122,9110.93×
Oklahoma118,4331.05×
Kentucky112,9750.88×
Connecticut110,9751.09×
Utah92,0861.01×
Nevada88,1880.89×
Kansas81,5861.02×
Iowa79,7280.95×
Mississippi78,1950.93×
Arkansas76,1350.91×
Washington, District of Columbia49,2221.61×
Idaho46,3060.91×
New Mexico44,2950.87×
Nebraska43,8300.86×
Hawaii40,9300.93×
West Virginia39,3370.83×
New Hampshire36,2120.9×
Maine29,3310.8×
Rhode Island29,0050.89×
Delaware24,9480.89×
Montana23,8170.84×
South Dakota19,9200.85×
North Dakota17,1060.82×
Alaska16,3920.75×
Vermont13,4180.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Patent audience
BrandAffinityCategory
MK1.84×Music & Radio
Women's empowerment1.83×Politics & Society
Northrop Grumman2.5×Business & Career
N1 road (South Africa)1.58×Travel & Leisure
Fast Five2.82×Movies & TV
Atkins diet1.7×Health
Eden Lake1.88×Movies & TV
A Streetcar Named Desire (1951 film)2.48×Movies & TV
Al Ahly SC1.74×Sports
Underarm hair1.56×Beauty & Wellness
Further education1.96×Kids & Family
Mariel Hemingway1.91×Fashion & Accessoires
Cassoulet1.71×Food & Beverages
JFK (film)1.74×Movies & TV
Jonah2.65×
Voltron: Legendary Defender2.85×Movies & TV
Certified diabetes educator2.33×Business & Career
Diane Sawyer1.52×Movies & TV
Harry Potter and the Goblet of Fire1.62×Movies & TV
Judge Dredd (film)1.96×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Patent audience
TraitClusterScore
Quality AwarenessPREMIUM1.55
Luxury OrientationPREMIUM1.37
IndividualismJOY1.31
SustainabilityBALANCE1.3
Need for SecurityCONSERVATISM1.26
IndulgenceJOY1.24

Worldwide distribution

Worldwide audience distribution share by country for Patent
CountryShare
United States28.7%
Taiwan15.6%
Japan4.1%

See Patent audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Patent have in United States?

Patent has an estimated audience of 10,195,065 people in United States, concentrated in California and Texas.

What is the gender split and age of Patent fans?

48.1% of Patent fans are female, 51.9% are male, with an average age of 43.7 years.

Which brands do Patent fans like most?

Patent fans show strongest brand affinity for MK (1.84×), Women's empowerment (1.83×), and Northrop Grumman (2.5×) over the country average.

Where do Patent fans live in United States?

Patent fans in United States are most concentrated in California (reach 1,584,420), Texas (reach 988,398), and Florida (reach 739,499). These three regions account for the largest share of the active audience.

What other brands do Patent fans also like?

Beyond Patent itself, the audience over-indexes on Women's empowerment (1.83×), Northrop Grumman (2.5×), N1 road (South Africa) (1.58×), and Fast Five (2.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Patent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.