Patent Audience in United States

Patent has an estimated audience of 10,195,065 people in United States. 48.1% are female, 51.9% are male, average age 43.7. Top regions: California, Texas, Florida. Top brand affinities: Made in USA, Dentistry, Dollar General, Hormone, Singer-songwriter.

The average Patent fan in United States is 43.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Made in USA, Dentistry, Dollar General, with strongest over-indexing on Made in USA (3.51× the country average). Demographically, the Patent audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Patent fans

Demographic split for Patent audience in United States
MetricValue
Female48.1%
Male51.9%
Average age43.7
Estimated audience size10,195,065

Audience persona

The typical Patent fan in United States is balanced, around 43.7 years old, with strong Quality Awareness tendencies and a notable affinity for Made in USA.

Top regions in United States

Top regions ranked by reach for Patent in United States
RegionReachAffinity
California1,584,4201.41×
Texas988,3981.13×
Florida739,4991.07×
New York660,4671.16×
Virginia365,2881.47×
Illinois362,2891.07×
Pennsylvania356,9991.04×
Georgia343,8011.09×
Ohio339,0411.08×
North Carolina314,4261.02×
Michigan293,3281.1×
Massachusetts269,8821.34×
New Jersey264,4011.02×
Washington234,9981.15×
Arizona215,1431.03×
Maryland197,9421.13×
Indiana188,5111.01×
Tennessee184,9630.9×
Minnesota160,3351.1×
Colorado157,6290.98×
Missouri154,7180.94×
South Carolina144,5620.94×
Wisconsin143,0750.93×
Oregon129,0571.1×
Alabama124,6670.88×
Louisiana122,9110.93×
Oklahoma118,4331.05×
Kentucky112,9750.88×
Connecticut110,9751.09×
Utah92,0861.01×
Nevada88,1880.89×
Kansas81,5861.02×
Iowa79,7280.95×
Mississippi78,1950.93×
Arkansas76,1350.91×
Washington, District of Columbia49,2221.61×
Idaho46,3060.91×
New Mexico44,2950.87×
Nebraska43,8300.86×
Hawaii40,9300.93×
West Virginia39,3370.83×
New Hampshire36,2120.9×
Maine29,3310.8×
Rhode Island29,0050.89×
Delaware24,9480.89×
Montana23,8170.84×
South Dakota19,9200.85×
North Dakota17,1060.82×
Alaska16,3920.75×
Vermont13,4180.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Patent audience
BrandAffinityCategory
Made in USA3.51×Business & Career
Dentistry2.26×Business & Career
Dollar General1.6×Shopping
Hormone3.31×Health
Singer-songwriter1.55×Music & Radio
AutoZone1.51×Cars & Mobility
Real property1.86×Home & Garden
Lawn mower2.5×Home & Garden
Five Below1.81×Shopping
J. C. Penney1.61×Shopping
Kitchenware1.72×Home & Garden
Menards1.56×Home & Garden
Life insurance1.85×Business & Career
Battery charger3.83×Home & Garden
Livemusic1.56×Music & Radio
Sustainable energy2×Home & Garden
Air conditioning1.56×Technology & Electronics
Tesla Motors1.83×Cars & Mobility
Ace Hardware1.51×Home & Garden
Health insurance1.75×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Patent audience
TraitClusterScore
Quality AwarenessPREMIUM1.55
Luxury OrientationPREMIUM1.37
IndividualismJOY1.31
SustainabilityBALANCE1.3
Need for SecurityCONSERVATISM1.26
IndulgenceJOY1.24

Worldwide distribution

Worldwide audience distribution share by country for Patent
CountryShare
United States28.7%
Taiwan15.6%
Japan4.1%

See Patent audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Patent have in United States?

Patent has an estimated audience of 10,195,065 people in United States, concentrated in California and Texas.

What is the gender split and age of Patent fans?

48.1% of Patent fans are female, 51.9% are male, with an average age of 43.7 years.

Which brands do Patent fans like most?

Patent fans show strongest brand affinity for Made in USA (3.51×), Dentistry (2.26×), and Dollar General (1.6×) over the country average.

Where do Patent fans live in United States?

Patent fans in United States are most concentrated in California (reach 1,584,420), Texas (reach 988,398), and Florida (reach 739,499). These three regions account for the largest share of the active audience.

What other brands do Patent fans also like?

Beyond Patent itself, the audience over-indexes on Dentistry (2.26×), Dollar General (1.6×), Hormone (3.31×), and Singer-songwriter (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Patent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.