Patent Audience in Germany
Patent has an estimated audience of 522,283 people in Germany. 46.4% are female, 53.6% are male, average age 42.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Israel, KLIX (AM), Unique Gifts, Esra Erol, Stradivarius.
The average Patent fan in Germany is 42.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Israel, KLIX (AM), Unique Gifts, with strongest over-indexing on Israel (5.75× the country average). Demographically, the Patent audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Patent fans
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 42.8 |
| Estimated audience size | 522,283 |
Audience persona
The typical Patent fan in Germany is balanced, around 42.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 122,440 | 1.07× |
| Bayern | 114,742 | 1.37× |
| Baden-Württemberg | 95,054 | 1.33× |
| Hessen | 55,190 | 1.39× |
| Niedersachsen | 46,633 | 0.92× |
| Berlin | 26,629 | 1.14× |
| Rheinland-Pfalz | 25,326 | 0.97× |
| Sachsen | 24,421 | 0.95× |
| Schleswig-Holstein | 16,320 | 0.87× |
| Hamburg | 13,210 | 1.12× |
| Brandenburg | 12,621 | 0.78× |
| Thüringen | 11,106 | 0.83× |
| Sachsen-Anhalt | 10,436 | 0.77× |
| Mecklenburg-Vorpommern | 6,212 | 0.62× |
| Saarland | 5,091 | 0.79× |
| Bremen | 4,777 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 5.75× | Travel & Leisure |
| KLIX (AM) | 4.62× | Music & Radio |
| Unique Gifts | 1.83× | Shopping |
| Esra Erol | 6.37× | Movies & TV |
| Stradivarius | 1.67× | Shopping |
| Kodi (software) | 2.96× | Technology & Electronics |
| Birthday Gifts | 1.7× | Kids & Family |
| Stucco | 2.23× | Home & Garden |
| Snow White (Fables) | 1.8× | Literature |
| Keeper (password manager) | 3.41× | Technology & Electronics |
| Home Delivery | 1.78× | Food & Beverages |
| Golem | 1.75× | Technology & Electronics |
| Metamorphoses | 1.72× | Literature |
| Corfu (regional unit) | 1.6× | Travel & Leisure |
| Turner & Hooch | 9.28× | Movies & TV |
| Fatteh | 4.56× | Food & Beverages |
| Emperor Entertainment Group | 1.61× | Business & Career |
| Atkins diet | 2.42× | Health |
| Pantsuit | 2.67× | Fashion & Accessoires |
| Vocal harmony | 3.01× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.62 |
| Need for Security | CONSERVATISM | 1.56 |
| Design Affinity | PREMIUM | 1.41 |
| Quality Awareness | PREMIUM | 1.33 |
| Sports Activity | POWER | 1.29 |
| Sustainability | BALANCE | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.7% |
| Taiwan | 15.6% |
| Japan | 4.1% |
See Patent audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Patent have in Germany?
Patent has an estimated audience of 522,283 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Patent fans?
46.4% of Patent fans are female, 53.6% are male, with an average age of 42.8 years.
Which brands do Patent fans like most?
Patent fans show strongest brand affinity for Israel (5.75×), KLIX (AM) (4.62×), and Unique Gifts (1.83×) over the country average.
Where do Patent fans live in Germany?
Patent fans in Germany are most concentrated in Nordrhein-Westfalen (reach 122,440), Bayern (reach 114,742), and Baden-Württemberg (reach 95,054). These three regions account for the largest share of the active audience.
What other brands do Patent fans also like?
Beyond Patent itself, the audience over-indexes on KLIX (AM) (4.62×), Unique Gifts (1.83×), Esra Erol (6.37×), and Stradivarius (1.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Patent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.