Audi A2 Audience in Germany
Audi A2 has an estimated audience of 284,460 people in Germany. 14.3% are female, 85.7% are male, average age 35.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, USB, Škoda Roomster, Škoda Rapid (2012), Škoda Yeti.
The average Audi A2 fan in Germany is 35.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, USB, Škoda Roomster, with strongest over-indexing on Tagesschau (16.61× the country average). Demographically, the Audi A2 audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model
Demographics of Audi A2 fans
| Metric | Value |
|---|---|
| Female | 14.3% |
| Male | 85.7% |
| Average age | 35.4 |
| Estimated audience size | 284,460 |
Audience persona
The typical Audi A2 fan in Germany is more male, around 35.4 years old, with strong Need for Security tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 70,448 | 1.13× |
| Bayern | 65,188 | 1.43× |
| Baden-Württemberg | 46,288 | 1.19× |
| Niedersachsen | 32,453 | 1.17× |
| Hessen | 25,044 | 1.16× |
| Sachsen | 15,562 | 1.12× |
| Rheinland-Pfalz | 14,526 | 1.02× |
| Berlin | 10,135 | 0.8× |
| Schleswig-Holstein | 8,877 | 0.87× |
| Hamburg | 7,818 | 1.22× |
| Brandenburg | 6,998 | 0.79× |
| Thüringen | 6,671 | 0.92× |
| Sachsen-Anhalt | 5,886 | 0.8× |
| Mecklenburg-Vorpommern | 4,110 | 0.76× |
| Saarland | 3,058 | 0.88× |
| Bremen | 1,846 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 16.61× | Movies & TV |
| USB | 34.44× | Technology & Electronics |
| Škoda Roomster | 159.57× | Cars & Mobility |
| Škoda Rapid (2012) | 138.06× | Cars & Mobility |
| Škoda Yeti | 104.94× | Cars & Mobility |
| Škoda Kodiaq | 33.31× | Cars & Mobility |
| Audi S6 | 106.85× | Cars & Mobility |
| Audi S5 | 97.57× | Cars & Mobility |
| Audi S4 | 90.53× | Cars & Mobility |
| Volkswagen New Beetle | 138.86× | Cars & Mobility |
| SEAT Altea | 109.68× | Cars & Mobility |
| Škoda Rapid (2011) | 62.11× | Cars & Mobility |
| Audi RS 6 | 26.63× | Cars & Mobility |
| Cupra | 14.57× | Cars & Mobility |
| Petrol engine | 8.72× | Cars & Mobility |
| Volkswagen Touran | 20.62× | Cars & Mobility |
| Mitsubishi ASX | 36.32× | Cars & Mobility |
| Volkswagen Scirocco | 46.96× | Cars & Mobility |
| SEAT Alhambra | 41.45× | Cars & Mobility |
| Škoda Favorit | 148.62× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.74 |
| Patriotism | CONSERVATISM | 1.4 |
| Risk Appetite | THRILL | 1.35 |
| Family Orientation | CONSERVATISM | 1.31 |
| Early Adopter Mentality | POWER | 1.3 |
| Quality Awareness | PREMIUM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 16.3% |
| Italy | 10.3% |
| United Kingdom | 8.3% |
See Audi A2 audiences in other countries
More Cars & Mobility audiences in Germany
- Volkswagen Golf (2,530,029)
- Volkswagen Tiguan (2,448,581)
- Skoda Kodiaq (2,380,498)
- Škoda Kodiaq (2,054,261)
- Volkswagen T-Roc (1,799,230)
Frequently asked questions
How many fans does Audi A2 have in Germany?
Audi A2 has an estimated audience of 284,460 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Audi A2 fans?
14.3% of Audi A2 fans are female, 85.7% are male, with an average age of 35.4 years.
Which brands do Audi A2 fans like most?
Audi A2 fans show strongest brand affinity for Tagesschau (16.61×), USB (34.44×), and Škoda Roomster (159.57×) over the country average.
Where do Audi A2 fans live in Germany?
Audi A2 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 70,448), Bayern (reach 65,188), and Baden-Württemberg (reach 46,288). These three regions account for the largest share of the active audience.
What other brands do Audi A2 fans also like?
Beyond Audi A2 itself, the audience over-indexes on USB (34.44×), Škoda Roomster (159.57×), Škoda Rapid (2012) (138.06×), and Škoda Yeti (104.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Audi A2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.