Rascasse Audience Intelligence

Audi A2 Audience in Germany

A data profile of the people who buy, follow and care about Audi A2 in Germany — modelled from more than twelve digital signal sources. Audi A2 has an estimated audience of 299,421 people in Germany.

#273among Car Model in Germany#770in Cars & Mobility

The average Audi A2 fan in Germany is 35.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, USB, Škoda Yeti, with strongest over-indexing on Tagesschau (16.61× the country average).

Demographically, the Audi A2 audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Audi A2 fan in Germany is more male, around 35.4 years old, with strong Need for Security tendencies and a notable affinity for Tagesschau.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Audi A2 profile in Germany.

Audience size
299K
in Germany
Gender
14.3%♀
85.7% male
Age
35.4
average years
Country rank
#17354
Car Model in Germany
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Audi A2 fans

14.3% are female, 85.7% are male, average age 35.4.

Fig. 02

Gender split

14.3%
Female
85.7%
Male
Demographic split for Audi A2 audience in Germany
MetricValue
Female14.3%
Male85.7%
Average age35.4
Estimated audience size299,421
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Audi A2 audience in Germany
Age bracketShare%
16-1932%
20-2917%
30-3919%
40-4920%
50+12%
Fig. 04

Worldwide distribution

16.3%

of the worldwide Audi A2 audience comes from Germany.

Worldwide audience distribution share by country for Audi A2
CountryShare
Germany16.3%
Italy12.3%
United Kingdom7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Audi A2 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Audi A2 fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~70K1.45×
02Baden-Württemberg~50K1.17×
03Niedersachsen~30K1.15×
04Hamburg~7K1.15×
05Hessen~20K1.13×
06Sachsen~20K1.12×
07Nordrhein-Westfalen~70K1.09×
08Rheinland-Pfalz~10K1.01×
09Thüringen~7K0.99×
10Saarland~3K0.92×
11Schleswig-Holstein~9K0.88×
12Sachsen-Anhalt~6K0.84×
13Brandenburg~7K0.83×
14Mecklenburg-Vorpommern~4K0.80×
15Bremen~2K0.79×
16Berlin~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Audi A2, Germany
0.77×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Audi A2 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Audi A2 audience
#·InterestCategoryAffinity×
01Volkswagen New BeetleCars & Mobility138.86×
02Škoda Rapid (2012)Cars & Mobility138.06×
03SEAT AlteaCars & Mobility109.68×
04Audi S6Cars & Mobility106.85×
05Škoda YetiCars & Mobility104.94×
06Audi S5Cars & Mobility97.57×
07Audi S4Cars & Mobility90.53×
08Škoda Rapid (2011)Cars & Mobility62.11×
09Volkswagen SciroccoCars & Mobility46.96×
10SEAT AlhambraCars & Mobility41.45×
11Mitsubishi ASXCars & Mobility36.32×
12USBTechnology & Electronics34.44×
13Škoda KodiaqCars & Mobility33.31×
14Audi RS 6Cars & Mobility26.63×
15Volkswagen BeetleCars & Mobility26.52×
16Volkswagen TouranCars & Mobility20.62×
17TagesschauMovies & TV16.61×
18CupraCars & Mobility14.57×
19Petrol engineCars & Mobility8.72×
20AutoScout24Cars & Mobility5.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Audi A2 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Audi A2 audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.91×
PatriotismCONSERVATISM2.35×
DIY MentalityTHRILL1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Audi A2 audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.83×
CreativityOPEN0.93×
TraditionCONSERVATISM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Audi A2 have in Germany?

Audi A2 has an estimated audience of 299,421 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Audi A2 fans?

14.3% of Audi A2 fans are female, 85.7% are male, with an average age of 35.4 years.

03

Which brands do Audi A2 fans like most?

Audi A2 fans show strongest brand affinity for Tagesschau (16.61×), USB (34.44×), and Škoda Yeti (104.94×) over the country average.

04

Where do Audi A2 fans live in Germany?

Audi A2 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Audi A2 fans also like?

Beyond Audi A2 itself, the audience over-indexes on USB (34.44×), Škoda Yeti (104.94×), Škoda Rapid (2012) (138.06×), and Škoda Kodiaq (33.31×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Audi A2 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Audi A2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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