Rascasse Audience Intelligence

Mitsubishi ASX Audience in Germany

A data profile of the people who buy, follow and care about Mitsubishi ASX in Germany — modelled from more than twelve digital signal sources. Mitsubishi ASX has an estimated audience of 363,192 people in Germany.

#243among Car type in Germany#236among Car Model in Germany#682in Cars & Mobility

The average Mitsubishi ASX fan in Germany is 40.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Škoda Yeti, Opel Mokka, Toyota Land Cruiser, with strongest over-indexing on Škoda Yeti (110.43× the country average).

Demographically, the Mitsubishi ASX audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mitsubishi ASX fan in Germany is more male, around 40.7 years old, with strong Quality Awareness tendencies and a notable affinity for Škoda Yeti.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mitsubishi ASX profile in Germany.

Audience size
363K
in Germany
Gender
31.6%♀
68.4% male
Age
40.7
average years
Country rank
#15118
Car Model in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mitsubishi ASX fans

31.6% are female, 68.4% are male, average age 40.7.

Fig. 02

Gender split

31.6%
Female
68.4%
Male
Demographic split for Mitsubishi ASX audience in Germany
MetricValue
Female31.6%
Male68.4%
Average age40.7
Estimated audience size363,192
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Mitsubishi ASX audience in Germany
Age bracketShare%
16-1915%
20-2919%
30-3921%
40-4924%
50+21%
Fig. 04

Worldwide distribution

11.3%

of the worldwide Mitsubishi ASX audience comes from Germany.

Worldwide audience distribution share by country for Mitsubishi ASX
CountryShare
Poland16.2%
Australia12.6%
Germany11.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mitsubishi ASX audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mitsubishi ASX fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~10K1.43×
02Brandenburg~10K1.30×
03Sachsen-Anhalt~10K1.20×
04Sachsen~20K1.19×
05Thüringen~10K1.18×
06Rheinland-Pfalz~20K1.01×
07Hessen~30K0.98×
08Bayern~60K0.97×
09Baden-Württemberg~50K0.95×
10Schleswig-Holstein~10K0.92×
11Saarland~4K0.91×
12Niedersachsen~30K0.90×
13Nordrhein-Westfalen~70K0.88×
14Hamburg~6K0.78×
15Berlin~10K0.75×
16Bremen~2K0.69×
Fig. 06

Affinity by region

Affinity by region — Mitsubishi ASX, Germany
0.69×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mitsubishi ASX audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mitsubishi ASX audience
#·InterestCategoryAffinity×
01Škoda YetiCars & Mobility110.43×
02Škoda Rapid (2011)Cars & Mobility60.65×
03Audi A2Cars & Mobility36.32×
04Opel MokkaCars & Mobility33.74×
05Toyota Land CruiserCars & Mobility25.77×
06Volkswagen JettaCars & Mobility24.27×
07Audi S5Cars & Mobility22.18×
08Škoda KodiaqCars & Mobility18.39×
09BMW X6Cars & Mobility16.56×
10SEAT AlhambraCars & Mobility15.80×
11Mini CountrymanCars & Mobility15.39×
12Toyota RAV4Cars & Mobility15.30×
13Volkswagen AmarokCars & Mobility13.65×
14Volkswagen CaddyCars & Mobility13.54×
15Tesla Model XCars & Mobility12.63×
16Volkswagen TouranCars & Mobility9.75×
17Dacia DusterCars & Mobility9.01×
18BMW X1Cars & Mobility9.01×
19Volkswagen TiguanCars & Mobility7.76×
20Used carCars & Mobility2.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mitsubishi ASX audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mitsubishi ASX audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.70×
Need for SecurityCONSERVATISM1.68×
PatriotismCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mitsubishi ASX audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.67×
MindfulnessBALANCE0.79×
Healthy LifestyleBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mitsubishi ASX have in Germany?

Mitsubishi ASX has an estimated audience of 363,192 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mitsubishi ASX fans?

31.6% of Mitsubishi ASX fans are female, 68.4% are male, with an average age of 40.7 years.

03

Which brands do Mitsubishi ASX fans like most?

Mitsubishi ASX fans show strongest brand affinity for Škoda Yeti (110.43×), Opel Mokka (33.74×), and Toyota Land Cruiser (25.77×) over the country average.

04

Where do Mitsubishi ASX fans live in Germany?

Mitsubishi ASX fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Mitsubishi ASX fans also like?

Beyond Mitsubishi ASX itself, the audience over-indexes on Opel Mokka (33.74×), Toyota Land Cruiser (25.77×), Škoda Rapid (2011) (60.65×), and Škoda Kodiaq (18.39×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Mitsubishi ASX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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