Mitsubishi ASX Audience in Germany
Mitsubishi ASX has an estimated audience of 359,603 people in Germany. 29.6% are female, 70.4% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Škoda Yeti, Opel Mokka, Škoda Kodiaq, Toyota Land Cruiser, Škoda Rapid (2011).
The average Mitsubishi ASX fan in Germany is 41.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Škoda Yeti, Opel Mokka, Škoda Kodiaq, with strongest over-indexing on Škoda Yeti (97.88× the country average). Demographically, the Mitsubishi ASX audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Mitsubishi ASX fans
| Metric | Value |
|---|---|
| Female | 29.6% |
| Male | 70.4% |
| Average age | 41.2 |
| Estimated audience size | 359,603 |
Audience persona
The typical Mitsubishi ASX fan in Germany is more male, around 41.2 years old, with strong Need for Security tendencies and a notable affinity for Škoda Yeti.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 70,860 | 0.9× |
| Bayern | 58,463 | 1.01× |
| Baden-Württemberg | 48,298 | 0.98× |
| Niedersachsen | 32,090 | 0.92× |
| Hessen | 27,762 | 1.01× |
| Sachsen | 21,141 | 1.2× |
| Rheinland-Pfalz | 17,733 | 0.98× |
| Brandenburg | 14,586 | 1.31× |
| Berlin | 12,854 | 0.8× |
| Schleswig-Holstein | 11,894 | 0.92× |
| Sachsen-Anhalt | 11,013 | 1.18× |
| Thüringen | 10,508 | 1.15× |
| Mecklenburg-Vorpommern | 9,297 | 1.35× |
| Hamburg | 6,603 | 0.81× |
| Saarland | 3,800 | 0.86× |
| Bremen | 1,865 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Škoda Yeti | 97.88× | Cars & Mobility |
| Opel Mokka | 33.56× | Cars & Mobility |
| Škoda Kodiaq | 25.96× | Cars & Mobility |
| Toyota Land Cruiser | 23.4× | Cars & Mobility |
| Škoda Rapid (2011) | 48.72× | Cars & Mobility |
| Volkswagen Jetta | 20.93× | Cars & Mobility |
| Audi A2 | 28.17× | Cars & Mobility |
| Dacia Duster | 10.25× | Cars & Mobility |
| Volkswagen Caddy | 12.97× | Cars & Mobility |
| BMW X6 | 14.52× | Cars & Mobility |
| Toyota RAV4 | 14.39× | Cars & Mobility |
| Volkswagen Tiguan | 7.97× | Cars & Mobility |
| Mini Countryman | 14.39× | Cars & Mobility |
| BMW X1 | 9.5× | Cars & Mobility |
| Tesla Model X | 10.96× | Cars & Mobility |
| Red Bull Records | 10.77× | Music & Radio |
| Family car | 4.65× | Cars & Mobility |
| Volkswagen Touran | 9.03× | Cars & Mobility |
| Nissan Qashqai | 7.8× | Cars & Mobility |
| Škoda Auto | 3.02× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.67 |
| Family Orientation | CONSERVATISM | 1.53 |
| Luxury Orientation | PREMIUM | 1.36 |
| DIY Mentality | THRILL | 1.22 |
| Quality Awareness | PREMIUM | 1.21 |
| Indulgence | JOY | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Poland | 15.8% |
| Australia | 12.9% |
| Germany | 11.1% |
See Mitsubishi ASX audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Mitsubishi ASX have in Germany?
Mitsubishi ASX has an estimated audience of 359,603 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mitsubishi ASX fans?
29.6% of Mitsubishi ASX fans are female, 70.4% are male, with an average age of 41.2 years.
Which brands do Mitsubishi ASX fans like most?
Mitsubishi ASX fans show strongest brand affinity for Škoda Yeti (97.88×), Opel Mokka (33.56×), and Škoda Kodiaq (25.96×) over the country average.
Where do Mitsubishi ASX fans live in Germany?
Mitsubishi ASX fans in Germany are most concentrated in Nordrhein-Westfalen (reach 70,860), Bayern (reach 58,463), and Baden-Württemberg (reach 48,298). These three regions account for the largest share of the active audience.
What other brands do Mitsubishi ASX fans also like?
Beyond Mitsubishi ASX itself, the audience over-indexes on Opel Mokka (33.56×), Škoda Kodiaq (25.96×), Toyota Land Cruiser (23.4×), and Škoda Rapid (2011) (48.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mitsubishi ASX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.