Searing Audience in United States

Searing logo

Searing has an estimated audience of 1,345,819 people in United States. 58.8% are female, 41.2% are male, average age 42.7. Top regions: California, Texas, Ohio. Top brand affinities: MK, Northrop Grumman, N1 road (South Africa), Colorado River, James M. Cain.

The average Searing fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Ohio. Top brand affinities include MK, Northrop Grumman, N1 road (South Africa), with strongest over-indexing on MK (1.89× the country average). Demographically, the Searing audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Video game

Demographics of Searing fans

Demographic split for Searing audience in United States
MetricValue
Female58.8%
Male41.2%
Average age42.7
Estimated audience size1,345,819

Audience persona

The typical Searing fan in United States is more female, around 42.7 years old, with strong Quality Awareness tendencies and a notable affinity for MK.

Top regions in United States

Top regions ranked by reach for Searing in United States
RegionReachAffinity
California291,5201.97×
Texas98,3630.85×
Ohio98,1842.37×
Florida85,2330.94×
North Carolina78,3761.94×
New York76,1371.01×
New Jersey51,3171.5×
New Mexico46,9316.95×
Illinois43,3160.97×
Michigan38,7721.1×
Georgia36,2740.87×
Pennsylvania34,5790.76×
Virginia28,1530.86×
Washington25,5600.95×
Arizona24,7860.9×
Massachusetts24,0440.91×
Maryland19,4380.84×
Tennessee19,3730.72×
Indiana17,2450.7×
Missouri15,0820.7×
Colorado15,0010.71×
South Carolina14,9000.74×
Minnesota13,8400.72×
Alabama13,6520.73×
Oregon13,5390.88×
Wisconsin13,3120.66×
Louisiana12,8210.74×
Oklahoma12,4270.83×
Nevada11,8850.91×
Kentucky10,6520.63×
Connecticut10,3570.77×
Hawaii8,9051.54×
Mississippi8,4210.76×
Utah7,9250.66×
Iowa7,3480.66×
Arkansas7,2760.66×
Kansas7,0370.66×
Idaho5,2760.78×
Washington, District of Columbia4,6051.14×
Nebraska4,3800.65×
West Virginia4,0000.64×
Maine3,5590.74×
New Hampshire3,2170.61×
Alaska3,1361.09×
Rhode Island2,6520.62×
Montana2,6510.71×
Delaware2,2390.6×
South Dakota1,8810.6×
Vermont1,8630.79×
North Dakota1,3530.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Searing audience
BrandAffinityCategory
MK1.89×Music & Radio
Northrop Grumman2.38×Business & Career
N1 road (South Africa)1.53×Travel & Leisure
Colorado River2.19×Travel & Leisure
James M. Cain18.53×Literature
Cacique3.04×Food & Beverages
life is good1.63×Music & Radio
English literature1.62×Literature
Underarm hair1.64×Beauty & Wellness
Lebanese cuisine1.54×Food & Beverages
Liberace1.64×Music & Radio
Fast Five1.53×Movies & TV
Waterford1.64×Travel & Leisure
Cacique1.9×Food & Beverages
Judge Dredd (film)1.94×Movies & TV
Cockpit1.54×Travel & Leisure
Cedar Falls, Iowa2.48×Travel & Leisure
Cockpit1.53×Travel & Leisure
International University of Business Agriculture and Technology1.65×Business & Career
Jonah2.22×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Searing audience
TraitClusterScore
Quality AwarenessPREMIUM1.67
Family OrientationCONSERVATISM1.66
IndulgenceJOY1.54
Convenience OrientationPREMIUM1.5
Luxury OrientationPREMIUM1.34
Price SensitivityPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Searing
CountryShare
United States65.4%
United Kingdom11.3%
Australia4.2%

See Searing audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Searing have in United States?

Searing has an estimated audience of 1,345,819 people in United States, concentrated in California and Texas.

What is the gender split and age of Searing fans?

58.8% of Searing fans are female, 41.2% are male, with an average age of 42.7 years.

Which brands do Searing fans like most?

Searing fans show strongest brand affinity for MK (1.89×), Northrop Grumman (2.38×), and N1 road (South Africa) (1.53×) over the country average.

Where do Searing fans live in United States?

Searing fans in United States are most concentrated in California (reach 291,520), Texas (reach 98,363), and Ohio (reach 98,184). These three regions account for the largest share of the active audience.

What other brands do Searing fans also like?

Beyond Searing itself, the audience over-indexes on Northrop Grumman (2.38×), N1 road (South Africa) (1.53×), Colorado River (2.19×), and James M. Cain (18.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Searing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.