Rascasse Audience Intelligence

Searing Audience in United States

A data profile of the people who buy, follow and care about Searing in United States — modelled from more than twelve digital signal sources. Searing has an estimated audience of 1,345,819 people in United States.

#7678among Topic in United States#1124in Food & Beverages

The average Searing fan in United States is 42.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Ohio, Texas.

Top brand affinities include Induction cooking, Grilling, Microwave oven, with strongest over-indexing on Induction cooking (23.64× the country average).

Demographically, the Searing audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Searing fan in United States is more female, around 42.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Induction cooking.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Searing profile in United States.

Audience size
1.3M
in United States
Gender
58.8%♀
41.2% male
Age
42.7
average years
Country rank
#19219
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Searing fans

58.8% are female, 41.2% are male, average age 42.7.

Fig. 02

Gender split

58.8%
Female
41.2%
Male
Demographic split for Searing audience in United States
MetricValue
Female58.8%
Male41.2%
Average age42.7
Estimated audience size1,345,819
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Searing audience in United States
Age bracketShare%
16-1919%
20-2912%
30-3915%
40-4924%
50+31%
Fig. 04

Worldwide distribution

65.3%

of the worldwide Searing audience comes from United States.

Worldwide audience distribution share by country for Searing
CountryShare
United States65.3%
United Kingdom11.3%
Australia4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Searing audience in United States is strongest.

Fig. 05

Top regions by affinity

Searing fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~50K7.32×
02Ohio~100K3.50×
03California~400K2.42×
04North Carolina~80K1.99×
05Michigan~50K1.33×
06Hawaii~7K1.29×
07New Jersey~40K1.17×
08Alaska~3K1.06×
09Washington, District of Columbia~4K0.98×
10Nevada~10K0.95×
11Vermont~2K0.93×
12Texas~100K0.89×
13South Dakota~3K0.89×
14Washington~20K0.88×
15North Dakota~2K0.88×
16Montana~3K0.87×
17Mississippi~10K0.86×
18New York~60K0.85×
19Idaho~6K0.85×
20Maine~4K0.85×
21Rhode Island~4K0.85×
22Illinois~40K0.84×
23Georgia~30K0.84×
24Arizona~20K0.84×
25Massachusetts~20K0.84×
26Oklahoma~10K0.84×
27Oregon~10K0.83×
28Delaware~3K0.83×
29West Virginia~5K0.82×
30New Hampshire~4K0.82×
31Florida~70K0.81×
32Maryland~20K0.81×
33Kansas~9K0.81×
34Virginia~30K0.79×
35Louisiana~10K0.79×
36Connecticut~10K0.79×
37Arkansas~9K0.79×
38Nebraska~5K0.79×
39South Carolina~20K0.75×
40Minnesota~10K0.75×
41Alabama~10K0.75×
42Iowa~8K0.75×
43Pennsylvania~30K0.74×
44Indiana~20K0.74×
45Kentucky~10K0.74×
46Utah~9K0.74×
47Tennessee~20K0.73×
48Missouri~20K0.73×
49Wisconsin~10K0.72×
50Colorado~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Searing, United States
0.71×1.00×7.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Searing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Searing audience
#·InterestCategoryAffinity×
01Induction cookingHome & Garden23.64×
02Weber GrillsHome & Garden6.62×
03Baking powderFood & Beverages4.75×
04Smoked meatFood & Beverages3.74×
05Microwave ovenHome & Garden3.09×
06Potato chipFood & Beverages2.55×
07GrillingFood & Beverages2.46×
08KitchenwareHome & Garden2.43×
09Non-alcoholic beverageFood & Beverages2.26×
10SteakhouseFood & Beverages2.18×
11Sustainable energyHome & Garden2.14×
12Masters TournamentSports1.92×
13Hardware storeHome & Garden1.85×
14Fast casual restaurantsFood & Beverages1.84×
15Renewable energyBusiness & Career1.81×
16Discount TireShopping1.78×
17Pizza HutFood & Beverages1.67×
18Home AppliancesHome & Garden1.64×
19Organic foodFood & Beverages1.59×
20CocktailFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Searing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Searing audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.70×
Family OrientationCONSERVATISM1.60×
Quality AwarenessPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Searing audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.63×
Risk AppetiteTHRILL0.73×
ExtroversionTHRILL0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Searing have in United States?

Searing has an estimated audience of 1,345,819 people in United States, concentrated in California and Ohio.

02

What is the gender split and age of Searing fans?

58.8% of Searing fans are female, 41.2% are male, with an average age of 42.7 years.

03

Which brands do Searing fans like most?

Searing fans show strongest brand affinity for Induction cooking (23.64×), Grilling (2.46×), and Microwave oven (3.09×) over the country average.

04

Where do Searing fans live in United States?

Searing fans in United States are most concentrated in California (reach ~400K), Ohio (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Searing fans also like?

Beyond Searing itself, the audience over-indexes on Grilling (2.46×), Microwave oven (3.09×), Kitchenware (2.43×), and Pizza Hut (1.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Searing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Searing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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