Rascasse Audience Intelligence

Non-stick surface Audience in United States

A data profile of the people who buy, follow and care about Non-stick surface in United States — modelled from more than twelve digital signal sources. Non-stick surface has an estimated audience of 5,887,957 people in United States.

#3391among Topic in United States#408in Home & Garden

The average Non-stick surface fan in United States is 45.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kitchen utensil, Cast-iron cookware, Frying pan, with strongest over-indexing on Kitchen utensil (10.31× the country average).

Demographically, the Non-stick surface audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Non-stick surface fan in United States is more female, around 45.9 years old, with strong Indulgence tendencies and a notable affinity for Kitchen utensil.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Non-stick surface profile in United States.

Audience size
5.9M
in United States
Gender
58.1%♀
41.9% male
Age
45.9
average years
Country rank
#5797
Topic in United States
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Non-stick surface fans

58.1% are female, 41.9% are male, average age 45.9.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for Non-stick surface audience in United States
MetricValue
Female58.1%
Male41.9%
Average age45.9
Estimated audience size5,887,957
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Non-stick surface audience in United States
Age bracketShare%
16-198%
20-2913%
30-3918%
40-4924%
50+37%
Fig. 04

Worldwide distribution

31.8%

of the worldwide Non-stick surface audience comes from United States.

Worldwide audience distribution share by country for Non-stick surface
CountryShare
United States31.8%
United Kingdom7.8%
Taiwan6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Non-stick surface audience in United States is strongest.

Fig. 05

Top regions by affinity

Non-stick surface fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~100K1.80×
02Virginia~200K1.44×
03Ohio~200K1.23×
04South Dakota~20K1.15×
05Montana~20K1.11×
06Vermont~10K1.09×
07North Dakota~10K1.08×
08Delaware~20K1.07×
09Idaho~30K1.05×
10Hawaii~30K1.05×
11New Hampshire~20K1.04×
12Maine~20K1.04×
13West Virginia~30K1.03×
14Rhode Island~20K1.01×
15Washington, District of Columbia~20K1.01×
16Alaska~10K1.01×
17Mississippi~50K1.00×
18New Mexico~30K1.00×
19Nebraska~30K1.00×
20Arkansas~50K0.98×
21Kansas~50K0.98×
22Oklahoma~60K0.97×
23Connecticut~60K0.97×
24Iowa~50K0.97×
25Louisiana~70K0.96×
26Kentucky~70K0.96×
27Nevada~50K0.96×
28Utah~50K0.96×
29Alabama~80K0.95×
30California~600K0.94×
31South Carolina~80K0.94×
32Wisconsin~80K0.94×
33Minnesota~80K0.94×
34Arizona~100K0.93×
35Indiana~100K0.93×
36Missouri~90K0.93×
37Washington~100K0.92×
38Tennessee~100K0.92×
39Maryland~90K0.92×
40Colorado~90K0.92×
41Massachusetts~100K0.91×
42Michigan~100K0.90×
43New Jersey~100K0.89×
44Georgia~200K0.88×
45North Carolina~200K0.88×
46Pennsylvania~200K0.87×
47Illinois~200K0.86×
48New York~300K0.82×
49Florida~300K0.79×
50Texas~400K0.75×
Fig. 06

Affinity by region

Affinity by region — Non-stick surface, United States
0.75×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Non-stick surface audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Non-stick surface audience
#·InterestCategoryAffinity×
01Induction cookingHome & Garden15.94×
02Kitchen utensilHome & Garden10.31×
03Cast-iron cookwareHome & Garden10.03×
04Chef's knifeFood & Beverages7.53×
05Kitchen knifeHome & Garden7.35×
06Pressure cookingHome & Garden6.96×
07Cutting boardHome & Garden5.93×
08Frying panHome & Garden5.64×
09Cookware and bakewareHome & Garden4.16×
10Kitchen stoveHome & Garden3.71×
11Outline of food preparationFood & Beverages3.42×
12GasHome & Garden2.96×
13KitchenwareHome & Garden2.91×
14Slow cookerFood & Beverages2.52×
15OvenHome & Garden2.04×
16CountertopHome & Garden1.84×
17CookbookFood & Beverages1.82×
18MetalMusic & Radio1.79×
19Nordstrom rackFashion & Accessoires1.64×
20Mitch McConnellPolitics & Society1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Non-stick surface audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Non-stick surface audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.30×
Quality AwarenessPREMIUM1.29×
DIY MentalityTHRILL1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Non-stick surface audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.69×
ExtroversionTHRILL0.76×
Risk AppetiteTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Non-stick surface have in United States?

Non-stick surface has an estimated audience of 5,887,957 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Non-stick surface fans?

58.1% of Non-stick surface fans are female, 41.9% are male, with an average age of 45.9 years.

03

Which brands do Non-stick surface fans like most?

Non-stick surface fans show strongest brand affinity for Kitchen utensil (10.31×), Cast-iron cookware (10.03×), and Frying pan (5.64×) over the country average.

04

Where do Non-stick surface fans live in United States?

Non-stick surface fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Non-stick surface fans also like?

Beyond Non-stick surface itself, the audience over-indexes on Cast-iron cookware (10.03×), Frying pan (5.64×), Kitchen knife (7.35×), and Induction cooking (15.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Non-stick surface audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Non-stick surface. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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