Non-stick surface Audience in United States

Non-stick surface logo

Non-stick surface has an estimated audience of 5,887,957 people in United States. 58.1% are female, 41.9% are male, average age 45.9. Top regions: California, Virginia, Ohio. Top brand affinities: Kitchen utensil, Cast-iron cookware, Frying pan, Kitchen knife, Yahoo!奇摩名人娛樂.

The average Non-stick surface fan in United States is 45.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Virginia, Ohio. Top brand affinities include Kitchen utensil, Cast-iron cookware, Frying pan, with strongest over-indexing on Kitchen utensil (10.31× the country average). Demographically, the Non-stick surface audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Non-stick surface fans

Demographic split for Non-stick surface audience in United States
MetricValue
Female58.1%
Male41.9%
Average age45.9
Estimated audience size5,887,957

Audience persona

The typical Non-stick surface fan in United States is more female, around 45.9 years old, with strong Indulgence tendencies and a notable affinity for Kitchen utensil.

Top regions in United States

Top regions ranked by reach for Non-stick surface in United States
RegionReachAffinity
California688,3101.06×
Virginia281,8751.97×
Ohio277,6971.53×
Texas277,6640.55×
New York253,9350.77×
Florida193,1100.48×
Oregon169,1342.51×
Illinois132,5640.68×
Pennsylvania122,3100.62×
North Carolina97,7340.55×
Arizona92,8190.77×
Georgia91,2390.5×
Michigan91,1980.59×
Washington88,0930.75×
New Jersey82,8980.55×
Massachusetts75,2030.65×
Tennessee70,3060.6×
Missouri62,8720.66×
Indiana61,8280.57×
Minnesota60,7860.72×
Maryland59,7270.59×
Wisconsin56,6950.64×
Oklahoma52,8200.81×
Connecticut51,2160.87×
Louisiana50,4510.66×
Mississippi48,6371×
Kentucky45,0520.61×
South Carolina44,4200.5×
Colorado43,9240.47×
Arkansas43,2080.89×
Alabama40,2530.49×
Kansas40,1770.87×
Idaho40,1681.36×
West Virginia40,1521.46×
Iowa38,1420.79×
Nevada37,4760.66×
Utah36,7770.7×
Hawaii35,4201.4×
Nebraska32,3961.1×
New Mexico32,2271.09×
Maine31,9271.51×
Rhode Island29,2841.56×
Montana29,1081.78×
New Hampshire27,5701.19×
Delaware26,2251.61×
South Dakota22,9841.69×
North Dakota22,3791.85×
Vermont20,9472.03×
Washington, District of Columbia20,6561.17×
Alaska16,6951.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Non-stick surface audience
BrandAffinityCategory
Kitchen utensil10.31×Home & Garden
Cast-iron cookware10.03×Home & Garden
Frying pan5.64×Home & Garden
Kitchen knife7.35×Home & Garden
Yahoo!奇摩名人娛樂3.19×Internet & Social Media
Induction cooking15.94×Home & Garden
Cookware and bakeware4.16×Home & Garden
Kitchen stove3.71×Home & Garden
Pressure cooking6.96×Home & Garden
Kitchenware2.91×Home & Garden
Cutting board5.93×Home & Garden
Oven2.04×Home & Garden
Metal1.79×Music & Radio
Outline of food preparation3.42×Food & Beverages
Nordstrom rack1.64×Fashion & Accessoires
Chef's knife7.53×Food & Beverages
Gas2.96×Home & Garden
Cookbook1.82×Food & Beverages
Slow cooker2.52×Food & Beverages
Countertop1.84×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Non-stick surface audience
TraitClusterScore
IndulgenceJOY1.68
Design AffinityPREMIUM1.48
Quality AwarenessPREMIUM1.43
Family OrientationCONSERVATISM1.3
Price SensitivityPREMIUM1.29
TravellingTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for Non-stick surface
CountryShare
United States31.8%
United Kingdom7.8%
Taiwan6.2%

See Non-stick surface audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Non-stick surface have in United States?

Non-stick surface has an estimated audience of 5,887,957 people in United States, concentrated in California and Virginia.

What is the gender split and age of Non-stick surface fans?

58.1% of Non-stick surface fans are female, 41.9% are male, with an average age of 45.9 years.

Which brands do Non-stick surface fans like most?

Non-stick surface fans show strongest brand affinity for Kitchen utensil (10.31×), Cast-iron cookware (10.03×), and Frying pan (5.64×) over the country average.

Where do Non-stick surface fans live in United States?

Non-stick surface fans in United States are most concentrated in California (reach 688,310), Virginia (reach 281,875), and Ohio (reach 277,697). These three regions account for the largest share of the active audience.

What other brands do Non-stick surface fans also like?

Beyond Non-stick surface itself, the audience over-indexes on Cast-iron cookware (10.03×), Frying pan (5.64×), Kitchen knife (7.35×), and Yahoo!奇摩名人娛樂 (3.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Non-stick surface. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.