Chef's knife Audience in United States
Chef's knife has an estimated audience of 1,898,209 people in United States. 44.3% are female, 55.7% are male, average age 41.8. Top brand affinities: Kitchen knife, Google Maps, Indeed.com, Capital One, Enterprise Rent-A-Car.
Top brand affinities include Kitchen knife, Google Maps, Indeed.com, with strongest over-indexing on Kitchen knife (25.07× the country average). Demographically, the Chef's knife audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Luxury Orientation.
Category: Food & Beverages · Type: Topic
Demographics of Chef's knife fans
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 41.8 |
| Estimated audience size | 1,898,209 |
Audience persona
The typical Chef's knife fan in United States is more male, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Kitchen knife.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kitchen knife | 25.07× | Home & Garden |
| Google Maps | 5.7× | Internet & Social Media |
| Indeed.com | 4.84× | Business & Career |
| Capital One | 4.63× | Business & Career |
| Enterprise Rent-A-Car | 5.61× | Cars & Mobility |
| PSV Eindhoven | 31.63× | Sports |
| Circle K | 6.04× | Shopping |
| Google News | 5.04× | News |
| Apple Store | 6.19× | Shopping |
| Kitchenware | 4.18× | Home & Garden |
| CarGurus | 4.28× | Cars & Mobility |
| DuckDuckGo | 6.16× | Internet & Social Media |
| ICloud | 6.31× | Technology & Electronics |
| AccuWeather | 4.13× | Home & Garden |
| Back to the Future | 8.93× | Movies & TV |
| Khan Academy | 5.06× | Business & Career |
| Beetlejuice | 2.83× | Movies & TV |
| Kendra Scott | 6.08× | Fashion & Accessoires |
| Zac Efron | 5.43× | Movies & TV |
| DeviantArt | 3.89× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.31 |
| Luxury Orientation | PREMIUM | 2.24 |
| Early Adopter Mentality | POWER | 1.54 |
| Quality Awareness | PREMIUM | 1.51 |
| DIY Mentality | THRILL | 1.46 |
| Risk Appetite | THRILL | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.2% |
| Japan | 7.0% |
| United Kingdom | 5.6% |
See Chef's knife audiences in other countries
More Food & Beverages audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Chef's knife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.