Rascasse Audience Intelligence

Chef's knife Audience in United States

A data profile of the people who buy, follow and care about Chef's knife in United States — modelled from more than twelve digital signal sources. Chef's knife has an estimated audience of 1,898,209 people in United States.

#6499among Topic in United States#898in Food & Beverages

The average Chef's knife fan in United States is 41.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kitchen knife, FedEx, Renewable energy, with strongest over-indexing on Kitchen knife (31.61× the country average).

Demographically, the Chef's knife audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chef's knife fan in United States is more male, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Kitchen knife.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chef's knife profile in United States.

Audience size
1.9M
in United States
Gender
44.3%♀
55.7% male
Age
41.8
average years
Country rank
#14837
Topic in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chef's knife fans

44.3% are female, 55.7% are male, average age 41.8.

Fig. 02

Gender split

44.3%
Female
55.7%
Male
Demographic split for Chef's knife audience in United States
MetricValue
Female44.3%
Male55.7%
Average age41.8
Estimated audience size1,898,209
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Chef's knife audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3919%
40-4923%
50+27%
Fig. 04

Worldwide distribution

26.2%

of the worldwide Chef's knife audience comes from United States.

Worldwide audience distribution share by country for Chef's knife
CountryShare
United States26.2%
Japan7.0%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chef's knife audience in United States is strongest.

Fig. 05

Top regions by affinity

Chef's knife fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~6K1.44×
02Montana~7K1.38×
03Missouri~40K1.28×
04Nebraska~10K1.27×
05Washington~50K1.24×
06Idaho~10K1.19×
07Kansas~20K1.17×
08South Dakota~5K1.16×
09Minnesota~30K1.15×
10Oregon~20K1.14×
11Iowa~20K1.13×
12Wisconsin~30K1.11×
13Hawaii~9K1.08×
14Maine~7K1.08×
15New Hampshire~8K1.07×
16Utah~20K1.06×
17Alaska~4K1.05×
18Indiana~40K1.04×
19Arkansas~20K1.03×
20Vermont~3K1.03×
21Illinois~60K1.01×
22Virginia~50K1.00×
23Colorado~30K1.00×
24Kentucky~20K1.00×
25Texas~200K0.99×
26Pennsylvania~60K0.98×
27North Carolina~60K0.98×
28Arizona~40K0.96×
29New Mexico~9K0.95×
30Tennessee~40K0.94×
31Georgia~50K0.91×
32Michigan~40K0.90×
33Alabama~20K0.90×
34California~200K0.89×
35Oklahoma~20K0.89×
36West Virginia~8K0.89×
37Connecticut~20K0.88×
38Louisiana~20K0.87×
39Mississippi~10K0.87×
40Delaware~5K0.87×
41Nevada~20K0.86×
42Rhode Island~5K0.86×
43Ohio~50K0.85×
44Massachusetts~30K0.84×
45New York~90K0.82×
46South Carolina~20K0.82×
47Maryland~30K0.80×
48Florida~100K0.78×
49New Jersey~40K0.78×
50Washington, District of Columbia~4K0.71×
Fig. 06

Affinity by region

Affinity by region — Chef's knife, United States
0.71×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chef's knife audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chef's knife audience
#·InterestCategoryAffinity×
01Kitchen knifeHome & Garden31.61×
02Induction cookingHome & Garden13.32×
03Weber GrillsHome & Garden10.39×
04Non-stick surfaceHome & Garden7.53×
05Electric bicycleCars & Mobility6.20×
06Sustainable energyHome & Garden5.72×
07Renewable energyBusiness & Career5.33×
08Home automationTechnology & Electronics4.74×
09FedExBusiness & Career4.66×
10SmartwatchTechnology & Electronics4.49×
11First class travelTravel & Leisure4.13×
12Solar energyHome & Garden3.98×
13Frying panHome & Garden3.96×
14KitchenwareHome & Garden3.89×
15Mortgage loansBusiness & Career3.07×
16Vehicle insuranceCars & Mobility2.76×
17SubwayFood & Beverages2.49×
18Organic foodFood & Beverages2.14×
19BarbecueFood & Beverages2.11×
20McDonald'sFood & Beverages2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chef's knife audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chef's knife audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.72×
Quality AwarenessPREMIUM2.00×
Convenience OrientationPREMIUM1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chef's knife audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.81×
Healthy LifestyleBALANCE0.84×
MindfulnessBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chef's knife have in United States?

Chef's knife has an estimated audience of 1,898,209 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Chef's knife fans?

44.3% of Chef's knife fans are female, 55.7% are male, with an average age of 41.8 years.

03

Which brands do Chef's knife fans like most?

Chef's knife fans show strongest brand affinity for Kitchen knife (31.61×), FedEx (4.66×), and Renewable energy (5.33×) over the country average.

04

Where do Chef's knife fans live in United States?

Chef's knife fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Chef's knife fans also like?

Beyond Chef's knife itself, the audience over-indexes on FedEx (4.66×), Renewable energy (5.33×), Sustainable energy (5.72×), and Mortgage loans (3.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Chef's knife audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chef's knife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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