Chef's knife Audience in United States
Chef's knife has an estimated audience of 1,898,209 people in United States. 44.3% are female, 55.7% are male, average age 41.8. Top brand affinities: Product design, Historic site, Vocal harmony, Stamp collecting, UK garage.
Top brand affinities include Product design, Historic site, Vocal harmony, with strongest over-indexing on Product design (3.61× the country average). Demographically, the Chef's knife audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Luxury Orientation.
Category: Food & Beverages · Type: Topic
Demographics of Chef's knife fans
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 41.8 |
| Estimated audience size | 1,898,209 |
Audience persona
The typical Chef's knife fan in United States is more male, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Product design.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 3.61× | Business & Career |
| Historic site | 5.23× | Arts & Culture |
| Vocal harmony | 5.41× | Music & Radio |
| Stamp collecting | 5.43× | Home & Garden |
| UK garage | 5.57× | Music & Radio |
| Alaska | 1.73× | Travel & Leisure |
| Urban Outfitters | 1.79× | Shopping |
| Israel | 1.91× | Travel & Leisure |
| Fairy godmother | 6.67× | Literature |
| Governor of Michigan | 6.06× | Politics & Society |
| Goop | 4.1× | Internet & Social Media |
| Isometric exercise | 6.69× | Sports |
| Grinch | 2.98× | Movies & TV |
| Mathcore | 5.67× | Music & Radio |
| Pro-Ject | 2.85× | Music & Radio |
| Wikia | 2.27× | Internet & Social Media |
| Unique Gifts | 1.57× | Shopping |
| Hipster | 6.34× | Politics & Society |
| N1 road (South Africa) | 2.59× | Travel & Leisure |
| Hibachi | 4.76× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.31 |
| Luxury Orientation | PREMIUM | 2.24 |
| Early Adopter Mentality | POWER | 1.54 |
| Quality Awareness | PREMIUM | 1.51 |
| DIY Mentality | THRILL | 1.46 |
| Risk Appetite | THRILL | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.2% |
| Japan | 7.0% |
| United Kingdom | 5.6% |
See Chef's knife audiences in other countries
More Food & Beverages audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Chef's knife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.