Rascasse Audience Intelligence

Frying pan Audience in United States

A data profile of the people who buy, follow and care about Frying pan in United States — modelled from more than twelve digital signal sources. Frying pan has an estimated audience of 18,698,791 people in United States.

#1226among Topic in United States#138in Home & Garden

The average Frying pan fan in United States is 46.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, North Carolina, New York.

Top brand affinities include Kitchen utensil, Cookware and bakeware, Cast-iron cookware, with strongest over-indexing on Kitchen utensil (4.87× the country average).

Demographically, the Frying pan audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Indulgence, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Frying pan fan in United States is more female, around 46.2 years old, with strong Indulgence tendencies and a notable affinity for Kitchen utensil.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frying pan profile in United States.

Audience size
18.7M
in United States
Gender
69.0%♀
31.0% male
Age
46.2
average years
Country rank
#1784
Topic in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Frying pan fans

69.0% are female, 31.0% are male, average age 46.2.

Fig. 02

Gender split

69.0%
Female
31.0%
Male
Demographic split for Frying pan audience in United States
MetricValue
Female69.0%
Male31.0%
Average age46.2
Estimated audience size18,698,791
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the Frying pan audience in United States
Age bracketShare%
16-196%
20-2913%
30-3920%
40-4926%
50+35%
Fig. 04

Worldwide distribution

26.1%

of the worldwide Frying pan audience comes from United States.

Worldwide audience distribution share by country for Frying pan
CountryShare
United States26.1%
Italy5.7%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frying pan audience in United States is strongest.

Fig. 05

Top regions by affinity

Frying pan fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~500K10.48×
02North Dakota~200K5.67×
03North Carolina~1.5M2.28×
04New York~1.5M1.23×
05Minnesota~300K1.12×
06Maryland~300K1.02×
07Nebraska~90K0.99×
08Virginia~400K0.88×
09New Jersey~400K0.86×
10Iowa~100K0.81×
11Hawaii~60K0.80×
12Connecticut~100K0.77×
13Rhode Island~50K0.77×
14Texas~1M0.76×
15South Carolina~200K0.76×
16Delaware~40K0.76×
17Alaska~30K0.76×
18Vermont~20K0.76×
19Pennsylvania~500K0.73×
20Washington~300K0.73×
21Massachusetts~300K0.73×
22Maine~50K0.72×
23California~1.5M0.71×
24New Hampshire~50K0.71×
25Washington, District of Columbia~40K0.71×
26Montana~40K0.71×
27Georgia~400K0.70×
28Wisconsin~200K0.69×
29Idaho~60K0.68×
30West Virginia~60K0.68×
31Michigan~300K0.67×
32Kentucky~200K0.67×
33Utah~100K0.67×
34Kansas~100K0.67×
35New Mexico~60K0.67×
36Florida~800K0.66×
37Illinois~400K0.66×
38Oregon~100K0.65×
39Mississippi~100K0.65×
40Arkansas~100K0.64×
41Indiana~200K0.63×
42Missouri~200K0.63×
43Alabama~200K0.63×
44Louisiana~100K0.62×
45Nevada~100K0.62×
46Oklahoma~100K0.61×
47Tennessee~200K0.60×
48Arizona~200K0.59×
49Colorado~200K0.59×
50Ohio~300K0.58×
Fig. 06

Affinity by region

Affinity by region — Frying pan, United States
0.58×1.00×10.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frying pan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frying pan audience
#·InterestCategoryAffinity×
01Doomsday (comics)Literature7.08×
02Cast-iron cookwareHome & Garden6.56×
03Non-stick surfaceHome & Garden5.77×
04Kitchen utensilHome & Garden4.87×
05Kitchen knifeHome & Garden4.17×
06Pressure cookingHome & Garden4.00×
07Cutting boardHome & Garden3.71×
08Cookware and bakewareHome & Garden3.14×
09Outline of food preparationFood & Beverages2.55×
10Slow cookerFood & Beverages2.43×
11CookbookFood & Beverages2.07×
12Kitchen stoveHome & Garden2.04×
13SoupFood & Beverages1.99×
14KitchenwareHome & Garden1.91×
15Dish (food)Food & Beverages1.76×
16KrogerFood & Beverages1.69×
17The Gilded AgeMovies & TV1.61×
18OvenHome & Garden1.58×
19Melania TrumpPolitics & Society1.51×
20Culinary artArts & Culture1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frying pan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frying pan audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.18×
CreativityOPEN1.12×
SpiritualityBALANCE1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frying pan audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.76×
Early Adopter MentalityPOWER0.78×
PatriotismCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Frying pan have in United States?

Frying pan has an estimated audience of 18,698,791 people in United States, concentrated in California and North Carolina.

02

What is the gender split and age of Frying pan fans?

69.0% of Frying pan fans are female, 31.0% are male, with an average age of 46.2 years.

03

Which brands do Frying pan fans like most?

Frying pan fans show strongest brand affinity for Kitchen utensil (4.87×), Cookware and bakeware (3.14×), and Cast-iron cookware (6.56×) over the country average.

04

Where do Frying pan fans live in United States?

Frying pan fans in United States are most concentrated in California (reach ~1.5M), North Carolina (reach ~1.5M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Frying pan fans also like?

Beyond Frying pan itself, the audience over-indexes on Cookware and bakeware (3.14×), Cast-iron cookware (6.56×), Non-stick surface (5.77×), and Kitchen knife (4.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Frying pan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Frying pan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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