Frying pan Audience in United States

Frying pan logo

Frying pan has an estimated audience of 18,698,791 people in United States. 69.0% are female, 31.0% are male, average age 46.2. Top regions: California, New York, Texas. Top brand affinities: Kitchen utensil, Cookware and bakeware, Cast-iron cookware, Non-stick surface, Kitchen knife.

The average Frying pan fan in United States is 46.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Kitchen utensil, Cookware and bakeware, Cast-iron cookware, with strongest over-indexing on Kitchen utensil (4.87× the country average). Demographically, the Frying pan audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Frying pan fans

Demographic split for Frying pan audience in United States
MetricValue
Female69.0%
Male31.0%
Average age46.2
Estimated audience size18,698,791

Audience persona

The typical Frying pan fan in United States is more female, around 46.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Kitchen utensil.

Top regions in United States

Top regions ranked by reach for Frying pan in United States
RegionReachAffinity
California1,592,2390.77×
New York1,446,0081.38×
Texas1,087,7390.68×
North Carolina1,017,3761.81×
Florida889,1300.7×
South Dakota493,47111.42×
Pennsylvania437,1320.69×
Virginia425,8700.94×
Illinois413,9840.66×
New Jersey408,5490.86×
Georgia405,1340.7×
Michigan338,2040.69×
Ohio328,5600.57×
Minnesota313,7451.17×
Maryland299,0440.93×
Massachusetts288,0190.78×
Washington281,1560.75×
North Dakota233,6876.08×
Tennessee217,8940.58×
Arizona216,3320.57×
South Carolina206,0130.73×
Indiana197,9090.58×
Wisconsin179,6360.64×
Missouri172,1900.57×
Colorado167,0160.57×
Connecticut144,8590.77×
Alabama139,6750.53×
Oregon139,6120.65×
Kentucky134,8290.58×
Louisiana123,7930.51×
Oklahoma115,0070.55×
Iowa114,5330.74×
Nevada104,4960.58×
Utah100,4950.6×
Nebraska83,6050.89×
Kansas80,8310.55×
Arkansas74,9640.49×
Mississippi73,8340.48×
Hawaii58,7630.73×
Idaho47,0400.5×
New Mexico44,7290.48×
New Hampshire43,7660.59×
West Virginia43,5380.5×
Rhode Island39,1440.66×
Maine38,7740.58×
Washington, District of Columbia36,2860.65×
Delaware33,1930.64×
Montana26,8910.52×
Alaska17,8140.45×
Vermont17,7170.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Frying pan audience
BrandAffinityCategory
Kitchen utensil4.87×Home & Garden
Cookware and bakeware3.14×Home & Garden
Cast-iron cookware6.56×Home & Garden
Non-stick surface5.77×Home & Garden
Kitchen knife4.17×Home & Garden
Yahoo!奇摩名人娛樂1.65×Internet & Social Media
Kroger1.69×Food & Beverages
Cookbook2.07×Food & Beverages
Kitchen stove2.04×Home & Garden
Dish (food)1.76×Food & Beverages
Kitchenware1.91×Home & Garden
Oven1.58×Home & Garden
Culinary art1.51×Arts & Culture
Pressure cooking4×Home & Garden
The Gilded Age1.61×Movies & TV
Slow cooker2.43×Food & Beverages
Cutting board3.71×Home & Garden
Doomsday (comics)7.08×Literature
Soup1.99×Food & Beverages
Outline of food preparation2.55×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Frying pan audience
TraitClusterScore
Luxury OrientationPREMIUM2.1
Risk AppetiteTHRILL2
IndulgenceJOY1.45
Price SensitivityPREMIUM1.36
Healthy LifestyleBALANCE1.33
Family OrientationCONSERVATISM1.32

Worldwide distribution

Worldwide audience distribution share by country for Frying pan
CountryShare
United States26.1%
Italy5.7%
United Kingdom5.3%

See Frying pan audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Frying pan have in United States?

Frying pan has an estimated audience of 18,698,791 people in United States, concentrated in California and New York.

What is the gender split and age of Frying pan fans?

69.0% of Frying pan fans are female, 31.0% are male, with an average age of 46.2 years.

Which brands do Frying pan fans like most?

Frying pan fans show strongest brand affinity for Kitchen utensil (4.87×), Cookware and bakeware (3.14×), and Cast-iron cookware (6.56×) over the country average.

Where do Frying pan fans live in United States?

Frying pan fans in United States are most concentrated in California (reach 1,592,239), New York (reach 1,446,008), and Texas (reach 1,087,739). These three regions account for the largest share of the active audience.

What other brands do Frying pan fans also like?

Beyond Frying pan itself, the audience over-indexes on Cookware and bakeware (3.14×), Cast-iron cookware (6.56×), Non-stick surface (5.77×), and Kitchen knife (4.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Frying pan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.