Chef's knife Audience in Germany
Chef's knife has an estimated audience of 301,279 people in Germany. 38.6% are female, 61.4% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Corfu (regional unit), Unique Gifts, Haberler, Time (magazine).
The average Chef's knife fan in Germany is 41.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Corfu (regional unit), Unique Gifts, with strongest over-indexing on Progressive rock (3.45× the country average). Demographically, the Chef's knife audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Chef's knife fans
| Metric | Value |
|---|---|
| Female | 38.6% |
| Male | 61.4% |
| Average age | 41.3 |
| Estimated audience size | 301,279 |
Audience persona
The typical Chef's knife fan in Germany is more male, around 41.3 years old, with strong Quality Awareness tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 67,273 | 1.02× |
| Bayern | 53,480 | 1.1× |
| Baden-Württemberg | 43,560 | 1.06× |
| Niedersachsen | 30,229 | 1.03× |
| Hessen | 24,129 | 1.05× |
| Berlin | 16,296 | 1.21× |
| Rheinland-Pfalz | 15,501 | 1.03× |
| Sachsen | 14,648 | 0.99× |
| Schleswig-Holstein | 11,671 | 1.08× |
| Brandenburg | 8,457 | 0.9× |
| Hamburg | 7,015 | 1.03× |
| Sachsen-Anhalt | 6,714 | 0.86× |
| Thüringen | 6,652 | 0.87× |
| Mecklenburg-Vorpommern | 5,013 | 0.87× |
| Saarland | 3,702 | 1× |
| Bremen | 2,587 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.45× | Music & Radio |
| Corfu (regional unit) | 6.33× | Travel & Leisure |
| Unique Gifts | 1.93× | Shopping |
| Haberler | 1.62× | News |
| Time (magazine) | 2.24× | News |
| Birthday Gifts | 1.69× | Kids & Family |
| Emmaljunga | 15.4× | Kids & Family |
| Urban Outfitters | 1.56× | Shopping |
| VfL Wolfsburg | 1.58× | Sports |
| Mothercare | 1.75× | Kids & Family |
| Jack White | 1.52× | Movies & TV |
| Keeper (password manager) | 3.21× | Technology & Electronics |
| Stucco | 1.81× | Home & Garden |
| Therme Erding | 3.23× | Travel & Leisure |
| Picnic | 2.29× | Kids & Family |
| Opposition (politics) | 3.58× | Politics & Society |
| Preacher (comics) | 3.87× | Literature |
| Caprivi Strip | 5.5× | |
| Samanyolu Haber | 2.51× | Movies & TV |
| Brunello Cucinelli | 2.61× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.99 |
| Sustainability | BALANCE | 1.67 |
| Indulgence | JOY | 1.67 |
| Convenience Orientation | PREMIUM | 1.51 |
| DIY Mentality | THRILL | 1.45 |
| Design Affinity | PREMIUM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.2% |
| Japan | 7.0% |
| United Kingdom | 5.6% |
See Chef's knife audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Chef's knife have in Germany?
Chef's knife has an estimated audience of 301,279 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chef's knife fans?
38.6% of Chef's knife fans are female, 61.4% are male, with an average age of 41.3 years.
Which brands do Chef's knife fans like most?
Chef's knife fans show strongest brand affinity for Progressive rock (3.45×), Corfu (regional unit) (6.33×), and Unique Gifts (1.93×) over the country average.
Where do Chef's knife fans live in Germany?
Chef's knife fans in Germany are most concentrated in Nordrhein-Westfalen (reach 67,273), Bayern (reach 53,480), and Baden-Württemberg (reach 43,560). These three regions account for the largest share of the active audience.
What other brands do Chef's knife fans also like?
Beyond Chef's knife itself, the audience over-indexes on Corfu (regional unit) (6.33×), Unique Gifts (1.93×), Haberler (1.62×), and Time (magazine) (2.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chef's knife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.