Rascasse Audience Intelligence

Chef's knife Audience in Germany

A data profile of the people who buy, follow and care about Chef's knife in Germany — modelled from more than twelve digital signal sources. Chef's knife has an estimated audience of 301,279 people in Germany.

#6136among Topic in Germany#846in Food & Beverages

The average Chef's knife fan in Germany is 41.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kitchen knife, Cutting board, Gordon Ramsey, with strongest over-indexing on Kitchen knife (130.56× the country average).

Demographically, the Chef's knife audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Chef's knife fan in Germany is more male, around 41.3 years old, with strong Quality Awareness tendencies and a notable affinity for Kitchen knife.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chef's knife profile in Germany.

Audience size
301K
in Germany
Gender
38.6%♀
61.4% male
Age
41.3
average years
Country rank
#17266
Topic in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chef's knife fans

38.6% are female, 61.4% are male, average age 41.3.

Fig. 02

Gender split

38.6%
Female
61.4%
Male
Demographic split for Chef's knife audience in Germany
MetricValue
Female38.6%
Male61.4%
Average age41.3
Estimated audience size301,279
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Chef's knife audience in Germany
Age bracketShare%
16-1914%
20-2917%
30-3922%
40-4927%
50+20%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Chef's knife audience comes from Germany.

Worldwide audience distribution share by country for Chef's knife
CountryShare
United States26.2%
Japan7.0%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chef's knife audience in Germany is strongest.

Fig. 05

Top regions by affinity

Chef's knife fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~4K1.12×
02Berlin~10K1.08×
03Bayern~50K1.05×
04Schleswig-Holstein~10K1.04×
05Rheinland-Pfalz~20K1.03×
06Baden-Württemberg~40K1.02×
07Niedersachsen~30K1.02×
08Bremen~3K1.01×
09Nordrhein-Westfalen~70K1.00×
10Hessen~20K1.00×
11Hamburg~7K1.00×
12Mecklenburg-Vorpommern~6K1.00×
13Sachsen~10K0.98×
14Brandenburg~9K0.94×
15Thüringen~7K0.94×
16Sachsen-Anhalt~7K0.90×
Fig. 06

Affinity by region

Affinity by region — Chef's knife, Germany
0.90×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chef's knife audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chef's knife audience
#·InterestCategoryAffinity×
01Kitchen knifeHome & Garden130.56×
02Gordon RamseyFood & Beverages20.00×
03Cutting boardHome & Garden16.29×
04Christian RachFood & Beverages15.08×
05Non-stick surfaceHome & Garden14.58×
06Instant coffeeFood & Beverages12.69×
07Fruit saladFood & Beverages11.52×
08Alfons SchuhbeckFood & Beverages10.25×
09Frying panHome & Garden9.62×
10Johann LaferFood & Beverages8.57×
11Tim MälzerFood & Beverages7.50×
12Andy BorgMusic & Radio7.47×
13D&RTechnology & Electronics7.27×
14TablewareFood & Beverages6.11×
15Single malt whiskyFood & Beverages5.63×
16Markus LanzMovies & TV4.27×
17Tour de FranceSports3.27×
18Electric bicycleCars & Mobility3.11×
19GrillingFood & Beverages3.04×
20Netto Marken-DiscountShopping2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chef's knife audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chef's knife audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.03×
IndulgenceJOY1.80×
Convenience OrientationPREMIUM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chef's knife audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.73×
Price SensitivityPREMIUM0.73×
CreativityOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chef's knife have in Germany?

Chef's knife has an estimated audience of 301,279 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Chef's knife fans?

38.6% of Chef's knife fans are female, 61.4% are male, with an average age of 41.3 years.

03

Which brands do Chef's knife fans like most?

Chef's knife fans show strongest brand affinity for Kitchen knife (130.56×), Cutting board (16.29×), and Gordon Ramsey (20×) over the country average.

04

Where do Chef's knife fans live in Germany?

Chef's knife fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Chef's knife fans also like?

Beyond Chef's knife itself, the audience over-indexes on Cutting board (16.29×), Gordon Ramsey (20×), Alfons Schuhbeck (10.25×), and Andy Borg (7.47×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Chef's knife audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Chef's knife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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