Rascasse Audience Intelligence

All-Clad Target Market in United States

A data profile of the people who buy, follow and care about All-Clad in United States — modelled from more than twelve digital signal sources. All-Clad has an estimated audience of 895,667 people in United States.

#2606among Brand in United States#1175in Home & Garden

The average All-Clad fan in United States is 47.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Alison Brie, Induction cooking, Le Creuset, with strongest over-indexing on Alison Brie (20× the country average).

Demographically, the All-Clad audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical All-Clad fan in United States is more female, around 47.2 years old, with strong Indulgence tendencies and a notable affinity for Alison Brie.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the All-Clad profile in United States.

Audience size
896K
in United States
Gender
65.6%♀
34.4% male
Age
47.2
average years
Country rank
#25487
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of All-Clad

65.6% are female, 34.4% are male, average age 47.2.

Fig. 02

Gender split

65.6%
Female
34.4%
Male
Demographic split for All-Clad audience in United States
MetricValue
Female65.6%
Male34.4%
Average age47.2
Estimated audience size895,667
Fig. 03

Age distribution

Ø 47.2
average years
Age distribution of the All-Clad audience in United States
Age bracketShare%
16-195%
20-2913%
30-3918%
40-4925%
50+40%
Fig. 04

Worldwide distribution

57.7%

of the worldwide All-Clad audience comes from United States.

Worldwide audience distribution share by country for All-Clad
CountryShare
United States57.7%
France20.9%
Canada4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the All-Clad audience in United States is strongest.

Fig. 05

Top regions by affinity

All-Clad customers by region in United States
#RegionReachAffinity×
01Pennsylvania~50K1.61×
02Massachusetts~20K1.42×
03Washington~20K1.40×
04New Hampshire~5K1.37×
05Vermont~2K1.29×
06New York~60K1.28×
07California~100K1.26×
08New Jersey~30K1.25×
09Maine~4K1.21×
10Connecticut~10K1.20×
11Colorado~20K1.18×
12Minnesota~10K1.17×
13Oregon~10K1.16×
14Virginia~20K1.15×
15Rhode Island~3K1.09×
16Washington, District of Columbia~3K1.08×
17Illinois~30K1.05×
18West Virginia~4K1.05×
19Montana~3K1.03×
20Maryland~20K1.02×
21Idaho~5K1.02×
22Wisconsin~10K1.00×
23Hawaii~4K1.00×
24North Carolina~30K0.99×
25Alaska~2K0.99×
26Delaware~2K0.98×
27Florida~60K0.94×
28Michigan~20K0.94×
29Texas~70K0.93×
30Ohio~20K0.92×
31Arizona~20K0.91×
32Iowa~7K0.91×
33Tennessee~20K0.89×
34Missouri~10K0.89×
35North Dakota~2K0.88×
36Utah~7K0.87×
37Georgia~20K0.86×
38South Carolina~10K0.86×
39Nebraska~4K0.86×
40South Dakota~2K0.85×
41Arkansas~6K0.83×
42Indiana~10K0.81×
43Kansas~6K0.81×
44New Mexico~4K0.80×
45Kentucky~9K0.78×
46Nevada~7K0.78×
47Alabama~10K0.77×
48Louisiana~9K0.77×
49Oklahoma~7K0.73×
50Mississippi~5K0.68×
Fig. 06

Affinity by region

Affinity by region — All-Clad, United States
0.68×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the All-Clad audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for All-Clad audience
#·InterestCategoryAffinity×
01PyrexHome & Garden28.25×
02Induction cookingHome & Garden24.18×
03Alison BrieMovies & TV20.00×
04Chiwetel EjioforMovies & TV20.00×
05Roche BoboisHome & Garden20.00×
06CuisinartHome & Garden18.76×
07Le CreusetHome & Garden16.10×
08Sunday BrunchKids & Family9.73×
09NespressoFood & Beverages8.85×
10Sustainable energyHome & Garden6.16×
11QVCMovies & TV6.08×
12Home automationTechnology & Electronics5.46×
13Dillard'sFashion & Accessoires5.28×
14Renewable energyBusiness & Career4.87×
15KitchenwareHome & Garden4.79×
16FedExBusiness & Career4.70×
17Discount storesShopping3.89×
18Mortgage loansBusiness & Career3.72×
19Trader Joe'sShopping3.40×
20PinterestInternet & Social Media2.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the All-Clad audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by All-Clad audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.98×
Convenience OrientationPREMIUM2.54×
Quality AwarenessPREMIUM2.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by All-Clad audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.81×
ExtroversionTHRILL0.89×
Early Adopter MentalityPOWER1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is All-Clad's target market in United States?

All-Clad's target market in United States covers an estimated 895,667 people, concentrated in California and Texas.

02

What is the gender split and age of All-Clad customers?

65.6% of the All-Clad audience are female, 34.4% are male, with an average age of 47.2 years.

03

Which brands do All-Clad fans like most?

All-Clad fans show strongest brand affinity for Alison Brie (20×), Induction cooking (24.18×), and Le Creuset (16.1×) over the country average.

04

Where do All-Clad fans live in United States?

All-Clad fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do All-Clad fans also like?

Beyond All-Clad itself, the audience over-indexes on Induction cooking (24.18×), Le Creuset (16.1×), Chiwetel Ejiofor (20×), and Sustainable energy (6.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See All-Clad audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for All-Clad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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