Pyrex Audience in United States
Pyrex has an estimated audience of 607,971 people in United States. 74.9% are female, 25.1% are male, average age 44.1. Top regions: California, Texas, New York. Top brand affinities: Le Creuset, Ziploc, All-Clad, Corelle, Vintage Books.
The average Pyrex fan in United States is 44.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Le Creuset, Ziploc, All-Clad, with strongest over-indexing on Le Creuset (16.88× the country average). Demographically, the Pyrex audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Home accessories
Demographics of Pyrex fans
| Metric | Value |
|---|---|
| Female | 74.9% |
| Male | 25.1% |
| Average age | 44.1 |
| Estimated audience size | 607,971 |
Audience persona
The typical Pyrex fan in United States is more female, around 44.1 years old, with strong Family Orientation tendencies and a notable affinity for Le Creuset.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 73,333 | 1.1× |
| Texas | 46,930 | 0.9× |
| New York | 38,553 | 1.13× |
| Florida | 33,468 | 0.81× |
| Pennsylvania | 23,096 | 1.13× |
| Illinois | 22,227 | 1.1× |
| Ohio | 19,810 | 1.06× |
| Michigan | 17,670 | 1.11× |
| North Carolina | 17,583 | 0.96× |
| Georgia | 16,652 | 0.89× |
| Virginia | 16,182 | 1.09× |
| New Jersey | 16,133 | 1.04× |
| Massachusetts | 14,640 | 1.22× |
| Washington | 14,494 | 1.19× |
| Tennessee | 11,623 | 0.95× |
| Wisconsin | 11,299 | 1.24× |
| Indiana | 11,038 | 0.99× |
| Arizona | 10,881 | 0.88× |
| Maryland | 10,350 | 0.99× |
| Missouri | 10,209 | 1.04× |
| Minnesota | 9,800 | 1.13× |
| Colorado | 9,118 | 0.95× |
| South Carolina | 7,992 | 0.87× |
| Kentucky | 7,981 | 1.05× |
| Oregon | 7,958 | 1.14× |
| Alabama | 7,669 | 0.9× |
| Connecticut | 6,715 | 1.1× |
| Oklahoma | 6,686 | 0.99× |
| Louisiana | 6,663 | 0.85× |
| Iowa | 5,246 | 1.05× |
| Nevada | 5,046 | 0.86× |
| Kansas | 4,893 | 1.02× |
| Arkansas | 4,764 | 0.95× |
| Utah | 4,486 | 0.82× |
| Mississippi | 3,668 | 0.73× |
| Nebraska | 3,176 | 1.04× |
| New Hampshire | 2,907 | 1.21× |
| Idaho | 2,737 | 0.9× |
| West Virginia | 2,658 | 0.94× |
| Maine | 2,504 | 1.15× |
| New Mexico | 2,453 | 0.8× |
| Hawaii | 2,369 | 0.91× |
| Rhode Island | 2,159 | 1.12× |
| Washington, District of Columbia | 1,896 | 1.04× |
| Montana | 1,668 | 0.99× |
| Delaware | 1,491 | 0.89× |
| North Dakota | 1,316 | 1.05× |
| South Dakota | 1,304 | 0.93× |
| Vermont | 1,239 | 1.16× |
| Alaska | 1,137 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Le Creuset | 16.88× | Home & Garden |
| Ziploc | 47.87× | Fashion & Accessoires |
| All-Clad | 28.25× | Home & Garden |
| Corelle | 28.53× | Home & Garden |
| Vintage Books | 11.76× | Literature |
| Antique furniture | 7.71× | Home & Garden |
| Food | 1.64× | Food & Beverages |
| Hobby Lobby | 2.32× | Home & Garden |
| Cuisinart | 13.23× | Home & Garden |
| Stokke | 34.68× | Kids & Family |
| Vitamix | 13.19× | Home & Garden |
| Kohl's | 1.93× | Shopping |
| Thredup | 5.94× | Fashion & Accessoires |
| Christmas | 1.86× | Kids & Family |
| Macy's | 1.8× | Shopping |
| Kitchen knife | 4.53× | Home & Garden |
| Old Navy | 1.76× | Fashion & Accessoires |
| 1.5× | Internet & Social Media | |
| Kitchen utensil | 3.02× | Home & Garden |
| Marshalls | 1.94× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.53 |
| DIY Mentality | THRILL | 2 |
| LGBTQ+ Identity | OPEN | 1.86 |
| Design Affinity | PREMIUM | 1.6 |
| Pet Ownership | JOY | 1.56 |
| Indulgence | JOY | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.3% |
| Italy | 8.7% |
| China | 4.1% |
See Pyrex audiences in other countries
More Home accessories audiences in United States
- HomeGoods (28,787,650)
- Big Lots (7,801,656)
- Yankee Candle (3,390,827)
- Scentsy (2,497,861)
- Zara Home (2,435,557)
Frequently asked questions
How many fans does Pyrex have in United States?
Pyrex has an estimated audience of 607,971 people in United States, concentrated in California and Texas.
What is the gender split and age of Pyrex fans?
74.9% of Pyrex fans are female, 25.1% are male, with an average age of 44.1 years.
Which brands do Pyrex fans like most?
Pyrex fans show strongest brand affinity for Le Creuset (16.88×), Ziploc (47.87×), and All-Clad (28.25×) over the country average.
Where do Pyrex fans live in United States?
Pyrex fans in United States are most concentrated in California (reach 73,333), Texas (reach 46,930), and New York (reach 38,553). These three regions account for the largest share of the active audience.
What other brands do Pyrex fans also like?
Beyond Pyrex itself, the audience over-indexes on Ziploc (47.87×), All-Clad (28.25×), Corelle (28.53×), and Vintage Books (11.76×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Pyrex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.