Rascasse Audience Intelligence

Pyrex Target Market in United States

A data profile of the people who buy, follow and care about Pyrex in United States — modelled from more than twelve digital signal sources. Pyrex has an estimated audience of 622,753 people in United States.

#14among Home accessories in United States#3308among Brand in United States#1359in Home & Garden

The average Pyrex fan in United States is 44.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Le Creuset, Ziploc, All-Clad, with strongest over-indexing on Le Creuset (16.88× the country average).

Demographically, the Pyrex audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Design Affinity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pyrex fan in United States is more female, around 44.1 years old, with strong Design Affinity tendencies and a notable affinity for Le Creuset.

Category: Home & Garden · Type: Brand · Subtype: Home accessories

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pyrex profile in United States.

Audience size
623K
in United States
Gender
74.9%♀
25.1% male
Age
44.1
average years
Country rank
#32084
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pyrex

74.9% are female, 25.1% are male, average age 44.1.

Fig. 02

Gender split

74.9%
Female
25.1%
Male
Demographic split for Pyrex audience in United States
MetricValue
Female74.9%
Male25.1%
Average age44.1
Estimated audience size622,753
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Pyrex audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3917%
40-4925%
50+32%
Fig. 04

Worldwide distribution

31.0%

of the worldwide Pyrex audience comes from United States.

Worldwide audience distribution share by country for Pyrex
CountryShare
United States31.0%
Italy9.4%
France5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pyrex audience in United States is strongest.

Fig. 05

Top regions by affinity

Pyrex customers by region in United States
#RegionReachAffinity×
01New Hampshire~3K1.20×
02Wisconsin~10K1.19×
03Vermont~1K1.18×
04Maine~3K1.17×
05Massachusetts~10K1.14×
06Oregon~8K1.12×
07Washington~10K1.10×
08Kentucky~8K1.09×
09Rhode Island~2K1.09×
10North Dakota~1K1.09×
11Minnesota~9K1.08×
12Iowa~5K1.08×
13Pennsylvania~20K1.07×
14Michigan~20K1.07×
15Connecticut~7K1.07×
16West Virginia~3K1.06×
17Virginia~20K1.05×
18New York~40K1.04×
19Ohio~20K1.04×
20Nebraska~3K1.04×
21Arkansas~5K1.03×
22Kansas~5K1.03×
23Montana~2K1.03×
24Missouri~10K1.02×
25Oklahoma~7K1.02×
26California~70K1.01×
27Illinois~20K1.01×
28South Dakota~1K1.00×
29Maryland~10K0.99×
30Tennessee~10K0.98×
31Indiana~10K0.98×
32Washington, District of Columbia~2K0.98×
33Idaho~3K0.97×
34Delaware~2K0.97×
35New Jersey~10K0.96×
36Alabama~8K0.95×
37Alaska~1K0.95×
38North Carolina~20K0.94×
39Hawaii~2K0.92×
40Colorado~9K0.91×
41Louisiana~7K0.91×
42South Carolina~8K0.89×
43Mississippi~4K0.88×
44Georgia~20K0.87×
45Arizona~10K0.85×
46Texas~40K0.84×
47New Mexico~3K0.83×
48Nevada~5K0.82×
49Utah~4K0.82×
50Florida~30K0.81×
Fig. 06

Affinity by region

Affinity by region — Pyrex, United States
0.81×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pyrex audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pyrex audience
#·InterestCategoryAffinity×
01ZiplocFashion & Accessoires47.87×
02StokkeKids & Family34.68×
03CorelleHome & Garden28.53×
04All-CladHome & Garden28.25×
05Le CreusetHome & Garden16.88×
06CuisinartHome & Garden13.23×
07VitamixHome & Garden13.19×
08Vintage BooksLiterature11.76×
09Antique furnitureHome & Garden7.71×
10ThredupFashion & Accessoires5.94×
11Kitchen knifeHome & Garden4.53×
12Kitchen utensilHome & Garden3.02×
13Hobby LobbyHome & Garden2.32×
14MarshallsFashion & Accessoires1.94×
15Kohl'sShopping1.93×
16ChristmasKids & Family1.86×
17Macy'sShopping1.80×
18Old NavyFashion & Accessoires1.76×
19FoodFood & Beverages1.64×
20PinterestInternet & Social Media1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pyrex audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pyrex audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.85×
Community OrientationOPEN1.52×
Quality AwarenessPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pyrex audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.93×
Risk AppetiteTHRILL0.94×
Need for SecurityCONSERVATISM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pyrex's target market in United States?

Pyrex's target market in United States covers an estimated 622,753 people, concentrated in California and Texas.

02

What is the gender split and age of Pyrex customers?

74.9% of the Pyrex audience are female, 25.1% are male, with an average age of 44.1 years.

03

Which brands do Pyrex fans like most?

Pyrex fans show strongest brand affinity for Le Creuset (16.88×), Ziploc (47.87×), and All-Clad (28.25×) over the country average.

04

Where do Pyrex fans live in United States?

Pyrex fans in United States are most concentrated in California (reach ~70K), Texas (reach ~40K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Pyrex fans also like?

Beyond Pyrex itself, the audience over-indexes on Ziploc (47.87×), All-Clad (28.25×), Corelle (28.53×), and Vintage Books (11.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home accessories audiences in United States

See Pyrex audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pyrex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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