Stokke Audience in United States

Stokke has an estimated audience of 262,685 people in United States. 82.5% are female, 17.5% are male, average age 34.5. Top regions: California, New York, Texas. Top brand affinities: Baby food, Mothercare, Child development, Baby toys, Parental leave.

The average Stokke fan in United States is 34.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Baby food, Mothercare, Child development, with strongest over-indexing on Baby food (23.96× the country average). Demographically, the Stokke audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Family Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand

Demographics of Stokke fans

Demographic split for Stokke audience in United States
MetricValue
Female82.5%
Male17.5%
Average age34.5
Estimated audience size262,685

Audience persona

The typical Stokke fan in United States is more female, around 34.5 years old, with strong Family Orientation tendencies and a notable affinity for Baby food.

Top regions in United States

Top regions ranked by reach for Stokke in United States
RegionReachAffinity
California68,6582.38×
New York33,2082.26×
Texas21,4020.95×
Florida15,8780.89×
Washington12,8792.44×
New Jersey12,1581.82×
Minnesota10,7472.86×
Illinois10,2911.18×
Massachusetts9,9941.93×
Pennsylvania7,5230.85×
Georgia7,2570.9×
Virginia7,0781.11×
North Carolina6,0970.77×
Michigan5,1950.76×
Ohio4,8900.6×
Maryland4,6711.03×
Connecticut4,5401.72×
Colorado4,3741.06×
Arizona4,1760.78×
Oregon3,9921.33×
Tennessee3,5830.68×
Wisconsin3,4370.87×
South Carolina2,8490.72×
Indiana2,7630.58×
Missouri2,4500.58×
Utah2,1200.9×
Nevada2,0220.8×
Hawaii1,9141.69×
Kentucky1,6800.51×
Alabama1,6470.45×
Washington, District of Columbia1,5101.91×
Oklahoma1,4850.51×
Louisiana1,4520.43×
Iowa1,2190.56×
Kansas1,1280.55×
Idaho1,1090.84×
New Hampshire1,0931.06×
Arkansas1,0650.49×
Maine9381×
Rhode Island8551.02×
Montana7150.98×
Mississippi7140.33×
Nebraska6630.5×
Vermont6261.36×
New Mexico5750.44×
Delaware4950.68×
Alaska4830.86×
North Dakota4750.88×
West Virginia4420.36×
South Dakota3260.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stokke audience
BrandAffinityCategory
Baby food23.96×Kids & Family
Mothercare27.7×Kids & Family
Child development16.5×Business & Career
Baby toys24.08×Kids & Family
Parental leave19.01×Kids & Family
Maxi-Cosi42.25×Kids & Family
Livemusic7.14×Music & Radio
Pyrex40.6×Home & Garden
Planet Fitness3.95×Sports
Cath Kidston16.15×Fashion & Accessoires
Baby-led weaning13.03×Technology & Electronics
Breastfeeding6.89×Kids & Family
Baby transport10.32×Kids & Family
Early childhood education7.86×Business & Career
vertbaudet58.94×Fashion & Accessoires
Kia Sportage13.88×Cars & Mobility
Evenflo29.66×Food & Beverages
Financial Times12.27×News
Kindergarten4.43×Kids & Family
Child safety seat6.9×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stokke audience
TraitClusterScore
Family OrientationCONSERVATISM1.66
Design AffinityPREMIUM1.64
Pet OwnershipJOY1.49
DIY MentalityTHRILL1.42
Luxury OrientationPREMIUM1.41
CreativityOPEN1.34

Worldwide distribution

Worldwide audience distribution share by country for Stokke
CountryShare
United States13.6%
Italy13.5%
Germany12.7%

See Stokke audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Stokke have in United States?

Stokke has an estimated audience of 262,685 people in United States, concentrated in California and New York.

What is the gender split and age of Stokke fans?

82.5% of Stokke fans are female, 17.5% are male, with an average age of 34.5 years.

Which brands do Stokke fans like most?

Stokke fans show strongest brand affinity for Baby food (23.96×), Mothercare (27.7×), and Child development (16.5×) over the country average.

Where do Stokke fans live in United States?

Stokke fans in United States are most concentrated in California (reach 68,658), New York (reach 33,208), and Texas (reach 21,402). These three regions account for the largest share of the active audience.

What other brands do Stokke fans also like?

Beyond Stokke itself, the audience over-indexes on Mothercare (27.7×), Child development (16.5×), Baby toys (24.08×), and Parental leave (19.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stokke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.