Rascasse Audience Intelligence

Stokke Target Market in United States

A data profile of the people who buy, follow and care about Stokke in United States — modelled from more than twelve digital signal sources. Stokke has an estimated audience of 261,971 people in United States.

#5362among Brand in United States#709in Kids & Family

The average Stokke fan in United States is 34.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include FC Rascasse, with strongest over-indexing on FC Rascasse (1.74× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 50 regions tracked by Rascasse.

The typical Stokke fan in United States is more female, around 34.5 years old, with a notable affinity for FC Rascasse.

Category: Kids & Family · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stokke profile in United States.

Audience size
262K
in United States
Gender
82.5%♀
17.5% male
Age
34.5
average years
Country rank
#51684
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Stokke

82.5% are female, 17.5% are male, average age 34.5.

Fig. 02

Gender split

82.5%
Female
17.5%
Male
Demographic split for Stokke audience in United States
MetricValue
Female82.5%
Male17.5%
Average age34.5
Estimated audience size261,971
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Stokke audience in United States
Age bracketShare%
16-1920%
20-2936%
30-3924%
40-498%
50+11%
Fig. 04

Worldwide distribution

13.1%

of the worldwide Stokke audience comes from United States.

Worldwide audience distribution share by country for Stokke
CountryShare
Germany14.3%
United States13.1%
Italy12.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stokke audience in United States is strongest.

Fig. 05

Top regions by affinity

Stokke customers by region in United States
#RegionReachAffinity×
01Washington~10K2.67×
02Minnesota~10K2.59×
03California~70K2.27×
04New York~30K2.17×
05Massachusetts~9K1.76×
06New Jersey~10K1.67×
07Connecticut~4K1.57×
08Hawaii~2K1.42×
09Washington, District of Columbia~1K1.40×
10Oregon~4K1.22×
11Illinois~9K1.08×
12Vermont<1K1.08×
13Virginia~7K1.07×
14Maryland~5K1.05×
15Rhode Island<1K1.04×
16Montana<1K1.04×
17Maine<1K1.01×
18Colorado~4K1.00×
19New Hampshire~1K0.98×
20North Dakota<1K0.98×
21Alaska<1K0.97×
22Utah~2K0.96×
23Idaho~1K0.95×
24South Dakota<1K0.94×
25Texas~20K0.93×
26Delaware<1K0.93×
27Wisconsin~4K0.91×
28Florida~20K0.90×
29Nevada~2K0.90×
30West Virginia~1K0.90×
31Georgia~7K0.88×
32Mississippi~2K0.87×
33Nebraska~1K0.87×
34New Mexico~1K0.87×
35Arkansas~2K0.85×
36Pennsylvania~7K0.84×
37Arizona~5K0.84×
38Iowa~2K0.84×
39Kansas~2K0.84×
40Michigan~6K0.83×
41South Carolina~3K0.83×
42North Carolina~6K0.81×
43Oklahoma~2K0.81×
44Tennessee~4K0.79×
45Louisiana~3K0.79×
46Kentucky~3K0.79×
47Alabama~3K0.77×
48Missouri~3K0.76×
49Indiana~4K0.75×
50Ohio~6K0.69×
Fig. 06

Affinity by region

Affinity by region — Stokke, United States
0.69×1.00×2.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stokke audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stokke audience
#·InterestCategoryAffinity×
01FC RascasseSports1.74×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Stokke audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Stokke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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