Stokke Audience in Germany
Stokke has an estimated audience of 244,746 people in Germany. 79.5% are female, 20.5% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Eurodressage, Rossmann, Hypatia, Home Office, Gloria.
The average Stokke fan in Germany is 36.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Eurodressage, Rossmann, Hypatia, with strongest over-indexing on Eurodressage (94.59× the country average). Demographically, the Stokke audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand
Demographics of Stokke fans
| Metric | Value |
|---|---|
| Female | 79.5% |
| Male | 20.5% |
| Average age | 36.5 |
| Estimated audience size | 244,746 |
Audience persona
The typical Stokke fan in Germany is more female, around 36.5 years old, with strong Family Orientation tendencies and a notable affinity for Eurodressage.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 75,522 | 1.22× |
| Bayern | 61,700 | 1.36× |
| Baden-Württemberg | 57,899 | 1.5× |
| Niedersachsen | 27,451 | 1× |
| Hessen | 25,995 | 1.2× |
| Berlin | 17,493 | 1.38× |
| Rheinland-Pfalz | 14,511 | 1.02× |
| Schleswig-Holstein | 10,894 | 1.07× |
| Hamburg | 9,997 | 1.56× |
| Sachsen | 9,323 | 0.67× |
| Brandenburg | 7,541 | 0.86× |
| Thüringen | 4,255 | 0.59× |
| Sachsen-Anhalt | 3,494 | 0.48× |
| Mecklenburg-Vorpommern | 2,837 | 0.52× |
| Saarland | 2,703 | 0.78× |
| Bremen | 2,220 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eurodressage | 94.59× | Sports |
| Rossmann | 2.5× | Shopping |
| Hypatia | 23.07× | Politics & Society |
| Home Office | 2.31× | Business & Career |
| Gloria | 7.23× | Music & Radio |
| Saving | 2.18× | Business & Career |
| Škoda Kodiaq | 2.62× | Cars & Mobility |
| Progressive rock | 1.95× | Music & Radio |
| Percha | 10.07× | Travel & Leisure |
| Golem | 3.58× | Technology & Electronics |
| Ipekyol | 4.51× | Shopping |
| Glossier | 9.65× | Beauty & Wellness |
| Figure painting (hobby) | 3.4× | Arts & Culture |
| Mothercare | 1.59× | Kids & Family |
| Sahl Hasheesh | 12.51× | Travel & Leisure |
| Natural rubber | 1.7× | Cars & Mobility |
| Information sensitivity | 3.75× | Technology & Electronics |
| Shannon Leto | 12.48× | Movies & TV |
| Pleural effusion | 2.22× | Health |
| Regional styles of Mexican music | 4.5× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.58 |
| Indulgence | JOY | 1.56 |
| Design Affinity | PREMIUM | 1.53 |
| Healthy Lifestyle | BALANCE | 1.41 |
| Creativity | OPEN | 1.31 |
| Sustainability | BALANCE | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.6% |
| Italy | 13.5% |
| Germany | 12.7% |
See Stokke audiences in other countries
More Kids & Family audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Stokke have in Germany?
Stokke has an estimated audience of 244,746 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Stokke fans?
79.5% of Stokke fans are female, 20.5% are male, with an average age of 36.5 years.
Which brands do Stokke fans like most?
Stokke fans show strongest brand affinity for Eurodressage (94.59×), Rossmann (2.5×), and Hypatia (23.07×) over the country average.
Where do Stokke fans live in Germany?
Stokke fans in Germany are most concentrated in Nordrhein-Westfalen (reach 75,522), Bayern (reach 61,700), and Baden-Württemberg (reach 57,899). These three regions account for the largest share of the active audience.
What other brands do Stokke fans also like?
Beyond Stokke itself, the audience over-indexes on Rossmann (2.5×), Hypatia (23.07×), Home Office (2.31×), and Gloria (7.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stokke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.