Rascasse Audience Intelligence

Stokke Target Market in Germany

A data profile of the people who buy, follow and care about Stokke in Germany — modelled from more than twelve digital signal sources. Stokke has an estimated audience of 285,160 people in Germany.

#2288among Brand in Germany#351in Kids & Family

The average Stokke fan in Germany is 36.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Diaper bag, Baby Buggy, Joolz, with strongest over-indexing on Diaper bag (31.94× the country average).

Demographically, the Stokke audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Family Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Stokke fan in Germany is more female, around 36.5 years old, with strong Family Orientation tendencies and a notable affinity for Diaper bag.

Category: Kids & Family · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stokke profile in Germany.

Audience size
285K
in Germany
Gender
79.5%♀
20.5% male
Age
36.5
average years
Country rank
#17994
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Stokke

79.5% are female, 20.5% are male, average age 36.5.

Fig. 02

Gender split

79.5%
Female
20.5%
Male
Demographic split for Stokke audience in Germany
MetricValue
Female79.5%
Male20.5%
Average age36.5
Estimated audience size285,160
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Stokke audience in Germany
Age bracketShare%
16-199%
20-2939%
30-3931%
40-4911%
50+11%
Fig. 04

Worldwide distribution

14.3%

of the worldwide Stokke audience comes from Germany.

Worldwide audience distribution share by country for Stokke
CountryShare
Germany14.3%
United States13.1%
Italy12.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stokke audience in Germany is strongest.

Fig. 05

Top regions by affinity

Stokke customers by region in Germany
#RegionReachAffinity×
01Hamburg~9K1.43×
02Baden-Württemberg~50K1.39×
03Berlin~20K1.33×
04Bayern~60K1.28×
05Hessen~30K1.16×
06Nordrhein-Westfalen~70K1.14×
07Schleswig-Holstein~10K1.07×
08Bremen~3K1.04×
09Niedersachsen~30K1.01×
10Rheinland-Pfalz~10K1.00×
11Saarland~3K0.93×
12Brandenburg~8K0.90×
13Thüringen~6K0.80×
14Mecklenburg-Vorpommern~4K0.78×
15Sachsen~10K0.75×
16Sachsen-Anhalt~5K0.75×
Fig. 06

Affinity by region

Affinity by region — Stokke, Germany
0.75×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stokke audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stokke audience
#·InterestCategoryAffinity×
01Baby BuggyKids & Family74.74×
02JoolzKids & Family50.46×
03BabybjörnKids & Family45.03×
04BugabooKids & Family40.23×
05Cloth diaperKids & Family36.43×
06Maxi-CosiKids & Family32.35×
07Diaper bagKids & Family31.94×
08Romper suitFashion & Accessoires24.12×
09Maternity clothingFashion & Accessoires22.57×
10Powdered milkKids & Family22.24×
11Baby monitorKids & Family21.32×
12BassinetKids & Family18.02×
13BabyOneKids & Family16.27×
14PacifierKids & Family15.98×
15Parental leaveKids & Family14.65×
16Educational toyKids & Family13.21×
17Child developmentBusiness & Career13.13×
18Child safety seatKids & Family12.94×
19Baby transportKids & Family12.49×
20Baby foodKids & Family9.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stokke audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stokke audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.54×
Design AffinityPREMIUM1.90×
CreativityOPEN1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stokke audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.65×
Career OrientationPOWER0.66×
Need for SecurityCONSERVATISM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Stokke's target market in Germany?

Stokke's target market in Germany covers an estimated 285,160 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Stokke customers?

79.5% of the Stokke audience are female, 20.5% are male, with an average age of 36.5 years.

03

Which brands do Stokke fans like most?

Stokke fans show strongest brand affinity for Diaper bag (31.94×), Baby Buggy (74.74×), and Joolz (50.46×) over the country average.

04

Where do Stokke fans live in Germany?

Stokke fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Stokke fans also like?

Beyond Stokke itself, the audience over-indexes on Baby Buggy (74.74×), Joolz (50.46×), Cloth diaper (36.43×), and Child development (13.13×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Stokke audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Stokke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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