Vintage Books Audience in United States

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Vintage Books has an estimated audience of 3,766,793 people in United States. 64.8% are female, 35.2% are male, average age 40.4. Top regions: Hawaii, California, Texas. Top brand affinities: Indian Institute of Technology Delhi, Sari-sari store, Bollywood Hungama, Kajol, England cricket team.

The average Vintage Books fan in United States is 40.4 years old, more female, and lives primarily in Hawaii. The audience is concentrated in Hawaii, California, Texas. Top brand affinities include Indian Institute of Technology Delhi, Sari-sari store, Bollywood Hungama, with strongest over-indexing on Indian Institute of Technology Delhi (65.18× the country average). Demographically, the Vintage Books audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Tradition, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic

Demographics of Vintage Books fans

Demographic split for Vintage Books audience in United States
MetricValue
Female64.8%
Male35.2%
Average age40.4
Estimated audience size3,766,793

Audience persona

The typical Vintage Books fan in United States is more female, around 40.4 years old, with strong Tradition tendencies and a notable affinity for Indian Institute of Technology Delhi.

Top regions in United States

Top regions ranked by reach for Vintage Books in United States
RegionReachAffinity
Hawaii310,73119.19×
California251,9820.61×
Texas198,6110.61×
Washington171,5872.27×
New York148,4740.71×
Florida132,8950.52×
Georgia94,1310.81×
Virginia76,4570.83×
Pennsylvania71,5330.56×
Illinois68,2790.54×
Ohio64,6960.56×
North Carolina64,6930.57×
Oregon61,1961.42×
Michigan56,1880.57×
Tennessee51,1180.68×
New Jersey48,6650.51×
Massachusetts44,5270.6×
Arizona42,1440.55×
Maryland39,8480.62×
Indiana39,0990.57×
Colorado36,9900.62×
Missouri36,4740.6×
Wisconsin31,6350.56×
Minnesota30,3850.56×
Alabama29,9480.57×
South Carolina29,8020.53×
Kentucky29,6500.63×
Oklahoma26,8530.64×
Louisiana25,8050.53×
Utah25,6510.76×
Connecticut21,0570.56×
Arkansas18,7520.6×
Iowa18,5540.6×
Kansas17,2450.58×
Mississippi15,8310.51×
Nevada14,9370.41×
Idaho13,2180.7×
West Virginia10,2690.59×
Nebraska9,7910.52×
New Mexico9,4910.5×
New Hampshire8,9740.6×
Maine8,6600.64×
Rhode Island7,4270.62×
Washington, District of Columbia6,2430.55×
Montana5,1430.49×
Alaska4,9680.62×
Delaware4,4340.43×
South Dakota4,0080.46×
North Dakota3,9020.5×
Vermont3,8960.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vintage Books audience
BrandAffinityCategory
Indian Institute of Technology Delhi65.18×Business & Career
Sari-sari store22.8×Shopping
Bollywood Hungama21.73×Movies & TV
Kajol38.96×Movies & TV
England cricket team31.76×Sports
99acres36.86×Home & Garden
Shahid Kapoor34.72×Movies & TV
India national cricket team12.8×Sports
Fantasy cricket28.62×Sports
Diljit Dosanjh29.12×Music & Radio
Gujarat Samachar27×News
Punjabi language10.2×Politics & Society
Gippy Grewal42.04×Movies & TV
Marathi language14.21×Politics & Society
Handloom saree14.13×Fashion & Accessoires
Movies1.51×Movies & TV
Vijay (actor)21.26×Movies & TV
Amrinder Gill40.19×Movies & TV
Big Bazaar38.05×Shopping
Friends1.88×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vintage Books audience
TraitClusterScore
TraditionCONSERVATISM1.54
IndividualismJOY1.35
Community OrientationOPEN1.33
DIY MentalityTHRILL1.28
SustainabilityBALANCE1.26
ExtroversionTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Vintage Books
CountryShare
United States28.0%
Japan16.1%
United Kingdom10.9%

See Vintage Books audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Vintage Books have in United States?

Vintage Books has an estimated audience of 3,766,793 people in United States, concentrated in Hawaii and California.

What is the gender split and age of Vintage Books fans?

64.8% of Vintage Books fans are female, 35.2% are male, with an average age of 40.4 years.

Which brands do Vintage Books fans like most?

Vintage Books fans show strongest brand affinity for Indian Institute of Technology Delhi (65.18×), Sari-sari store (22.8×), and Bollywood Hungama (21.73×) over the country average.

Where do Vintage Books fans live in United States?

Vintage Books fans in United States are most concentrated in Hawaii (reach 310,731), California (reach 251,982), and Texas (reach 198,611). These three regions account for the largest share of the active audience.

What other brands do Vintage Books fans also like?

Beyond Vintage Books itself, the audience over-indexes on Sari-sari store (22.8×), Bollywood Hungama (21.73×), Kajol (38.96×), and England cricket team (31.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vintage Books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.