Rascasse Audience Intelligence

Vintage Books Audience in United States

A data profile of the people who buy, follow and care about Vintage Books in United States — modelled from more than twelve digital signal sources. Vintage Books has an estimated audience of 3,766,793 people in United States.

#4472among Topic in United States#143in Literature

The average Vintage Books fan in United States is 40.4 years old, more female, and lives primarily in Hawaii.

The audience is concentrated in Hawaii, California, Texas.

Top brand affinities include Indian Institute of Technology Delhi, Sari-sari store, Bollywood Hungama, with strongest over-indexing on Indian Institute of Technology Delhi (65.18× the country average).

Demographically, the Vintage Books audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vintage Books fan in United States is more female, around 40.4 years old, with strong Tradition tendencies and a notable affinity for Indian Institute of Technology Delhi.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vintage Books profile in United States.

Audience size
3.8M
in United States
Gender
64.8%♀
35.2% male
Age
40.4
average years
Country rank
#8454
Topic in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vintage Books fans

64.8% are female, 35.2% are male, average age 40.4.

Fig. 02

Gender split

64.8%
Female
35.2%
Male
Demographic split for Vintage Books audience in United States
MetricValue
Female64.8%
Male35.2%
Average age40.4
Estimated audience size3,766,793
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Vintage Books audience in United States
Age bracketShare%
16-1922%
20-2916%
30-3916%
40-4920%
50+26%
Fig. 04

Worldwide distribution

28.0%

of the worldwide Vintage Books audience comes from United States.

Worldwide audience distribution share by country for Vintage Books
CountryShare
United States28.0%
Japan16.1%
United Kingdom10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vintage Books audience in United States is strongest.

Fig. 05

Top regions by affinity

Vintage Books fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~600K36.49×
02Washington~100K1.69×
03Oregon~40K0.99×
04Alaska~7K0.87×
05North Dakota~7K0.85×
06Vermont~6K0.85×
07South Dakota~7K0.84×
08Rhode Island~10K0.81×
09Montana~8K0.79×
10Delaware~8K0.79×
11West Virginia~10K0.78×
12Maine~10K0.78×
13New Hampshire~10K0.77×
14Idaho~10K0.76×
15New Mexico~10K0.73×
16Washington, District of Columbia~8K0.73×
17Mississippi~20K0.72×
18Nebraska~10K0.72×
19Arkansas~20K0.70×
20Utah~20K0.67×
21Iowa~20K0.67×
22Kansas~20K0.67×
23Oklahoma~30K0.65×
24Kentucky~30K0.63×
25Virginia~60K0.62×
26Louisiana~30K0.61×
27Connecticut~20K0.61×
28Alabama~30K0.60×
29Nevada~20K0.60×
30Georgia~70K0.59×
31Tennessee~40K0.58×
32Missouri~30K0.57×
33South Carolina~30K0.57×
34Wisconsin~30K0.56×
35Maryland~40K0.55×
36Colorado~30K0.55×
37Minnesota~30K0.55×
38Indiana~40K0.54×
39Massachusetts~40K0.52×
40Arizona~40K0.51×
41New York~100K0.49×
42Michigan~50K0.49×
43Ohio~50K0.47×
44North Carolina~50K0.47×
45Pennsylvania~60K0.46×
46New Jersey~40K0.46×
47Illinois~60K0.44×
48Texas~100K0.42×
49California~200K0.41×
50Florida~100K0.41×
Fig. 06

Affinity by region

Affinity by region — Vintage Books, United States
0.41×1.00×36.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vintage Books audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vintage Books audience
#·InterestCategoryAffinity×
01Indian Institute of Technology DelhiBusiness & Career65.18×
02Gippy GrewalMovies & TV42.04×
03Amrinder GillMovies & TV40.19×
04KajolMovies & TV38.96×
05Big BazaarShopping38.05×
0699acresHome & Garden36.86×
07Shahid KapoorMovies & TV34.72×
08England cricket teamSports31.76×
09Diljit DosanjhMusic & Radio29.12×
10Fantasy cricketSports28.62×
11Gujarat SamacharNews27.00×
12Sari-sari storeShopping22.80×
13Bollywood HungamaMovies & TV21.73×
14Vijay (actor)Movies & TV21.26×
15Marathi languagePolitics & Society14.21×
16Handloom sareeFashion & Accessoires14.13×
17India national cricket teamSports12.80×
18Punjabi languagePolitics & Society10.20×
19Mitch McConnellPolitics & Society2.42×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vintage Books audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vintage Books audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.72×
PatriotismCONSERVATISM1.44×
Design AffinityPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vintage Books audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER1.01×
Pet OwnershipJOY1.02×
Family OrientationCONSERVATISM1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vintage Books have in United States?

Vintage Books has an estimated audience of 3,766,793 people in United States, concentrated in Hawaii and California.

02

What is the gender split and age of Vintage Books fans?

64.8% of Vintage Books fans are female, 35.2% are male, with an average age of 40.4 years.

03

Which brands do Vintage Books fans like most?

Vintage Books fans show strongest brand affinity for Indian Institute of Technology Delhi (65.18×), Sari-sari store (22.8×), and Bollywood Hungama (21.73×) over the country average.

04

Where do Vintage Books fans live in United States?

Vintage Books fans in United States are most concentrated in Hawaii (reach ~600K), California (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Vintage Books fans also like?

Beyond Vintage Books itself, the audience over-indexes on Sari-sari store (22.8×), Bollywood Hungama (21.73×), Diljit Dosanjh (29.12×), and Kajol (38.96×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Vintage Books audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vintage Books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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