Rascasse Audience Intelligence

Vijay (actor) Audience in United States

A data profile of the people who buy, follow and care about Vijay (actor) in United States — modelled from more than twelve digital signal sources. Vijay (actor) has an estimated audience of 1,055,020 people in United States.

#1619among Actor Actress or TV Star in United States#5043among Person in United States#4118in Movies & TV

The average Vijay (actor) fan in United States is 33.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Alia Bhatt, Priyanka Chopra, Chennai, with strongest over-indexing on Alia Bhatt (100× the country average).

Demographically, the Vijay (actor) audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Need for Security, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vijay (actor) fan in United States is balanced, around 33.0 years old, with strong Need for Security tendencies and a notable affinity for Alia Bhatt.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vijay (actor) profile in United States.

Audience size
1.1M
in United States
Gender
54.3%♀
45.7% male
Age
33.0
average years
Country rank
#22847
Person in United States
Fig. 01

Search interest · 12-month trend

+470%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vijay (actor) fans

54.3% are female, 45.7% are male, average age 33.0.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Vijay (actor) audience in United States
MetricValue
Female54.3%
Male45.7%
Average age33.0
Estimated audience size1,055,020
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Vijay (actor) audience in United States
Age bracketShare%
16-1937%
20-2920%
30-3918%
40-4914%
50+10%
Fig. 04

Worldwide distribution

7.6%

of the worldwide Vijay (actor) audience comes from United States.

Worldwide audience distribution share by country for Vijay (actor)
CountryShare
India73.8%
United States7.6%
Malaysia4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vijay (actor) audience in United States is strongest.

Fig. 05

Top regions by affinity

Vijay (actor) fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~50K2.22×
02Louisiana~20K2.03×
03California~200K1.95×
04Washington~30K1.85×
05Texas~100K1.79×
06Georgia~40K1.51×
07North Carolina~40K1.49×
08Virginia~30K1.46×
09Massachusetts~20K1.42×
10Illinois~40K1.40×
11Delaware~3K1.31×
12New York~60K1.25×
13Connecticut~10K1.25×
14Pennsylvania~30K1.21×
15Maryland~20K1.16×
16Michigan~20K1.14×
17Arizona~20K1.14×
18Wyoming~1K1.08×
19South Dakota~2K1.05×
20Arkansas~7K1.02×
21Indiana~10K1.00×
22Ohio~20K0.99×
23Kentucky~10K0.99×
24Tennessee~20K0.98×
25Kansas~6K0.93×
26Washington, District of Columbia~2K0.93×
27New Hampshire~3K0.92×
28Florida~50K0.91×
29Missouri~10K0.91×
30Minnesota~10K0.88×
31Wisconsin~10K0.85×
32Oregon~8K0.83×
33South Carolina~10K0.81×
34Idaho~3K0.81×
35Rhode Island~2K0.80×
36North Dakota~1K0.79×
37Colorado~10K0.78×
38Iowa~5K0.78×
39Nebraska~3K0.77×
40Alaska~1K0.75×
41Nevada~6K0.74×
42West Virginia~3K0.74×
43Montana~2K0.74×
44Utah~5K0.72×
45Alabama~8K0.71×
46Mississippi~5K0.71×
47Oklahoma~6K0.70×
48New Mexico~3K0.64×
49Maine~2K0.63×
50Hawaii~2K0.61×
Fig. 06

Affinity by region

Affinity by region — Vijay (actor), United States
0.61×1.00×2.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vijay (actor) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vijay (actor) audience
#·InterestCategoryAffinity×
01Alia BhattMovies & TV100.00×
02TuttosportSports90.48×
03Mahesh BabuMovies & TV61.11×
04Allu ArjunMovies & TV59.35×
05Axis BankBusiness & Career45.93×
06Priyanka ChopraMovies & TV33.23×
07NDTVMovies & TV29.01×
08ChennaiTravel & Leisure28.37×
09India national cricket teamSports25.05×
10Deepika PadukoneMovies & TV24.33×
11Cash on deliveryBusiness & Career23.89×
12Indian Premier LeagueSports21.62×
13Shah Rukh KhanMovies & TV21.35×
14Vintage BooksLiterature21.26×
15Sri LankaTravel & Leisure20.09×
16Cricket World CupSports20.00×
17FlipkartShopping17.14×
18E-TradeBusiness & Career8.70×
19Indeed.comBusiness & Career4.96×
20Best BuyShopping4.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vijay (actor) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vijay (actor) audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.60×
Price SensitivityPREMIUM2.13×
Quality AwarenessPREMIUM1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vijay (actor) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.72×
ExtroversionTHRILL0.86×
TraditionCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vijay (actor) have in United States?

Vijay (actor) has an estimated audience of 1,055,020 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Vijay (actor) fans?

54.3% of Vijay (actor) fans are female, 45.7% are male, with an average age of 33.0 years.

03

Which brands do Vijay (actor) fans like most?

Vijay (actor) fans show strongest brand affinity for Alia Bhatt (100×), Priyanka Chopra (33.23×), and Chennai (28.37×) over the country average.

04

Where do Vijay (actor) fans live in United States?

Vijay (actor) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Vijay (actor) fans also like?

Beyond Vijay (actor) itself, the audience over-indexes on Priyanka Chopra (33.23×), Chennai (28.37×), India national cricket team (25.05×), and Indian Premier League (21.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Vijay (actor) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vijay (actor). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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