Vijay (actor) Audience in United States

Vijay (actor) logo

Vijay (actor) has an estimated audience of 807,959 people in United States. 54.3% are female, 45.7% are male, average age 33.0. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Tuttosport, Flipkart, Microblogging.

The average Vijay (actor) fan in United States is 33.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Tuttosport, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Vijay (actor) audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Vijay (actor) fans

Demographic split for Vijay (actor) audience in United States
MetricValue
Female54.3%
Male45.7%
Average age33.0
Estimated audience size807,959

Audience persona

The typical Vijay (actor) fan in United States is balanced, around 33.0 years old, with strong Need for Security tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Vijay (actor) in United States
RegionReachAffinity
California166,1151.87×
Texas161,4862.32×
New York62,9291.39×
New Jersey58,0152.82×
Florida47,1600.86×
Georgia47,0751.89×
Illinois45,7851.7×
North Carolina42,7271.76×
Pennsylvania38,6691.42×
Virginia36,5311.86×
Washington35,7822.21×
Michigan30,9111.46×
Massachusetts27,1611.71×
Ohio26,7141.07×
Arizona21,0381.28×
Maryland18,4441.33×
Indiana14,6270.99×
Missouri12,5880.97×
Tennessee12,4190.77×
Minnesota12,2621.06×
Connecticut12,2511.51×
Wisconsin10,8610.89×
Colorado9,3490.73×
Oregon9,0800.98×
Kentucky7,6090.75×
South Carolina7,4540.61×
Arkansas7,2341.09×
Alabama5,7450.51×
Kansas5,6660.89×
Nevada5,2310.67×
Oklahoma4,9870.56×
Iowa4,5090.68×
Louisiana4,1540.4×
Utah4,1530.57×
Delaware3,5591.6×
Nebraska2,9930.74×
New Hampshire2,7240.86×
Mississippi2,7140.41×
Washington, District of Columbia2,5701.06×
Rhode Island1,8410.72×
Idaho1,6280.4×
West Virginia1,4690.39×
New Mexico1,3860.34×
Hawaii1,1660.34×
Maine9050.31×
South Dakota7570.41×
North Dakota6760.41×
Montana6710.3×
Alaska6600.38×
Vermont6320.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vijay (actor) audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Tuttosport133.77×Sports
Flipkart25.48×Shopping
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Deepika Padukone36.81×Movies & TV
India national cricket team21.12×Sports
Alia Bhatt39.15×Movies & TV
Shah Rukh Khan29.73×Movies & TV
Katrina Kaif40.6×Movies & TV
Mahesh Babu56.41×Movies & TV
Allu Arjun61.5×Movies & TV
Chennai20.63×Travel & Leisure
Income tax13.19×Business & Career
Indian Premier League16.78×Sports
Houston Astros7.45×Sports
Vintage Books13.62×Literature
NDTV21.36×Movies & TV
Priyanka Chopra11.85×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vijay (actor) audience
TraitClusterScore
Need for SecurityCONSERVATISM1.85
Quality AwarenessPREMIUM1.85
Pet OwnershipJOY1.58
Price SensitivityPREMIUM1.51
LGBTQ+ IdentityOPEN1.49
Luxury OrientationPREMIUM1.45

Worldwide distribution

Worldwide audience distribution share by country for Vijay (actor)
CountryShare
India71.3%
United States8.1%
Malaysia6.1%

See Vijay (actor) audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Vijay (actor) have in United States?

Vijay (actor) has an estimated audience of 807,959 people in United States, concentrated in California and Texas.

What is the gender split and age of Vijay (actor) fans?

54.3% of Vijay (actor) fans are female, 45.7% are male, with an average age of 33.0 years.

Which brands do Vijay (actor) fans like most?

Vijay (actor) fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Tuttosport (133.77×) over the country average.

Where do Vijay (actor) fans live in United States?

Vijay (actor) fans in United States are most concentrated in California (reach 166,115), Texas (reach 161,486), and New York (reach 62,929). These three regions account for the largest share of the active audience.

What other brands do Vijay (actor) fans also like?

Beyond Vijay (actor) itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Tuttosport (133.77×), Flipkart (25.48×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vijay (actor). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.