A data profile of the people who buy, follow and care about Chicken (food) in India — modelled from more than twelve digital signal sources. Chicken (food) has an estimated audience of 3,608,321 people in India.
Chicken (food) has an estimated audience of 3,608,321 people in India. 37.3% are female, 62.7% are male, average age 30.5. Top brand affinities: Online food ordering, Meat, Seafood, Snack food, Grilling.
Top brand affinities include Online food ordering, Meat, Seafood, with strongest over-indexing on Online food ordering (2.77× the country average).
Demographically, the Chicken (food) audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Chicken (food) fan in India is more male, around 30.5 years old, with strong Indulgence tendencies and a notable affinity for Online food ordering.
The key figures that characterise the Chicken (food) profile in India.
37.3% are female, 62.7% are male, average age 30.5.
| Metric | Value |
|---|---|
| Female | 37.3% |
| Male | 62.7% |
| Average age | 30.5 |
| Estimated audience size | 3,608,321 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 32% | |
| 30-39 | 16% | |
| 40-49 | 9% | |
| 50+ | 6% |
of the worldwide Chicken (food) audience comes from India.
| Country | Share |
|---|---|
| United States | 18.2% |
| Japan | 8.3% |
| Brazil | 4.5% |
The strongest cross-interests of the Chicken (food) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fried chicken | Food & Beverages | 4.15× | ||
| 02 | Seafood | Food & Beverages | 2.87× | ||
| 03 | Meat | Food & Beverages | 2.86× | ||
| 04 | Online food ordering | Food & Beverages | 2.77× | ||
| 05 | Snack food | Food & Beverages | 2.57× | ||
| 06 | Grilling | Food & Beverages | 2.48× | ||
| 07 | Lunch | Food & Beverages | 2.37× | ||
| 08 | Breakfast | Food & Beverages | 2.31× | ||
| 09 | Local food | Food & Beverages | 2.22× | ||
| 10 | Kitchenware | Home & Garden | 1.95× | ||
| 11 | Fashion show | Fashion & Accessoires | 1.88× | ||
| 12 | Barbecue | Food & Beverages | 1.86× | ||
| 13 | Embroidery | Home & Garden | 1.85× | ||
| 14 | Soft drinks | Food & Beverages | 1.80× | ||
| 15 | Skirt | Fashion & Accessoires | 1.79× | ||
| 16 | HDFC Bank | Business & Career | 1.69× | ||
| 17 | Axis Bank | Business & Career | 1.67× | ||
| 18 | Wedding invitation | Home & Garden | 1.54× | ||
| 19 | Vegetable | Food & Beverages | 1.53× | ||
| 20 | True Detective | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.61× | |
| Convenience Orientation | PREMIUM | 1.40× | |
| Urban Lifestyle | OPEN | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.71× | |
| Social Media Usage | JOY | 0.73× | |
| Price Sensitivity | PREMIUM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Chicken (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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