A data profile of the people who buy, follow and care about Pick n Pay Stores in South Africa — modelled from more than twelve digital signal sources. Pick n Pay Stores has an estimated audience of 3,221,172 people in South Africa.
Pick n Pay Stores has an estimated audience of 3,221,172 people in South Africa. 60.9% are female, 39.1% are male, average age 36.9. Top brand affinities: Hypermarket, Department store, Daniel Wellington, Malt whisky, Jamie Oliver.
Top brand affinities include Hypermarket, Department store, Daniel Wellington, with strongest over-indexing on Hypermarket (1.72× the country average).
Demographically, the Pick n Pay Stores audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Pick n Pay Stores fan in South Africa is more female, around 36.9 years old, with strong Indulgence tendencies and a notable affinity for Hypermarket.
The key figures that characterise the Pick n Pay Stores profile in South Africa.
60.9% are female, 39.1% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 36.9 |
| Estimated audience size | 3,221,172 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 19% |
of the worldwide Pick n Pay Stores audience comes from South Africa.
| Country | Share |
|---|---|
| South Africa | 84.4% |
| United States | 5.4% |
| Finland | 1.9% |
The strongest cross-interests of the Pick n Pay Stores audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hypermarket | Shopping | 1.72× | ||
| 02 | Smart (automobile) | Cars & Mobility | 1.72× | ||
| 03 | Stevia | Food & Beverages | 1.63× | ||
| 04 | Jean Paul Gaultier | Fashion & Accessoires | 1.61× | ||
| 05 | Jamie Oliver | Food & Beverages | 1.60× | ||
| 06 | Muesli | Food & Beverages | 1.59× | ||
| 07 | Disney on Ice | Travel & Leisure | 1.59× | ||
| 08 | Malt whisky | Food & Beverages | 1.58× | ||
| 09 | Gillette (brand) | Beauty & Wellness | 1.56× | ||
| 10 | Pepsi | Food & Beverages | 1.55× | ||
| 11 | Clothes iron | Fashion & Accessoires | 1.55× | ||
| 12 | Tofu | Food & Beverages | 1.55× | ||
| 13 | Slow cooker | Food & Beverages | 1.54× | ||
| 14 | Hunter Boots | Fashion & Accessoires | 1.54× | ||
| 15 | Listerine | Beauty & Wellness | 1.53× | ||
| 16 | Department store | Shopping | 1.52× | ||
| 17 | De'Longhi | Home & Garden | 1.52× | ||
| 18 | Kiehl's | Beauty & Wellness | 1.52× | ||
| 19 | Braun (company) | Home & Garden | 1.52× | ||
| 20 | Daniel Wellington | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.38× | |
| Convenience Orientation | PREMIUM | 1.30× | |
| Healthy Lifestyle | BALANCE | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.79× | |
| Need for Security | CONSERVATISM | 0.87× | |
| Extroversion | THRILL | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Pick n Pay Stores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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