A data profile of the people who buy, follow and care about Confectionery in Switzerland — modelled from more than twelve digital signal sources. Confectionery has an estimated audience of 997,218 people in Switzerland.
The average Confectionery fan in Switzerland is 41.2 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.
Top brand affinities include Coop, Tradus, Hornbach, with strongest over-indexing on Coop (1.7× the country average).
Demographically, the Confectionery audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Confectionery fan in Switzerland is more female, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Coop.
The key figures that characterise the Confectionery profile in Switzerland.
65.0% are female, 35.0% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 41.2 |
| Estimated audience size | 997,218 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Confectionery audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 13.3% |
| Japan | 11.5% |
| Brazil | 8.3% |
Where the Confectionery audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Glarus | ~5K | 1.25× | |
| 02 | Appenzell Ausserrhoden | ~5K | 1.19× | |
| 03 | Appenzell Innerrhoden | ~2K | 1.19× | |
| 04 | Jura | ~8K | 1.11× | |
| 05 | Uri | ~4K | 1.11× | |
| 06 | Canton of Nidwalden | ~4K | 1.09× | |
| 07 | Canton of Obwalden | ~4K | 1.08× | |
| 08 | Schaffhausen | ~9K | 1.07× | |
| 09 | Neuchatel | ~20K | 1.02× | |
| 10 | Canton of Zug | ~10K | 0.99× | |
| 11 | Schwyz | ~10K | 0.98× | |
| 12 | Vaud | ~90K | 0.97× | |
| 13 | Canton of Geneva | ~70K | 0.97× | |
| 14 | Thurgau | ~20K | 0.94× | |
| 15 | Solothurn | ~20K | 0.94× | |
| 16 | Graubünden | ~20K | 0.94× | |
| 17 | Canton of Zürich | ~200K | 0.93× | |
| 18 | Canton of St. Gallen | ~50K | 0.93× | |
| 19 | Basel-City | ~40K | 0.93× | |
| 20 | Canton of Bern | ~90K | 0.92× | |
| 21 | Fribourg | ~30K | 0.91× | |
| 22 | Basel-Landschaft | ~20K | 0.91× | |
| 23 | Luzern | ~40K | 0.90× | |
| 24 | Valais | ~40K | 0.90× | |
| 25 | Aargau | ~50K | 0.87× | |
| 26 | Ticino | ~30K | 0.86× |
The strongest cross-interests of the Confectionery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lindt & Sprüngli | Food & Beverages | 4.27× | ||
| 02 | Chocolate cake | Food & Beverages | 3.49× | ||
| 03 | Cake decorating | Food & Beverages | 2.99× | ||
| 04 | Candy | Food & Beverages | 2.74× | ||
| 05 | Fielmann | Health | 2.74× | ||
| 06 | Cupcake | Food & Beverages | 2.67× | ||
| 07 | Pastry | Food & Beverages | 2.54× | ||
| 08 | Bakery | Food & Beverages | 2.24× | ||
| 09 | Cookie | Food & Beverages | 2.21× | ||
| 10 | Cake | Food & Beverages | 2.06× | ||
| 11 | Swissquote | Business & Career | 2.05× | ||
| 12 | Nespresso | Food & Beverages | 2.04× | ||
| 13 | Hornbach | Shopping | 2.03× | ||
| 14 | Chocolate | Food & Beverages | 2.01× | ||
| 15 | Starbucks | Food & Beverages | 1.92× | ||
| 16 | Coop | Food & Beverages | 1.70× | ||
| 17 | Desserts | Food & Beverages | 1.65× | ||
| 18 | Tradus | Business & Career | 1.62× | ||
| 19 | Cheese | Food & Beverages | 1.57× | ||
| 20 | Financial services | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.07× | |
| Early Adopter Mentality | POWER | 1.00× | |
| Urban Lifestyle | OPEN | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.70× | |
| Need for Security | CONSERVATISM | 0.70× | |
| Price Sensitivity | PREMIUM | 0.77× |
Confectionery has an estimated audience of 997,218 people in Switzerland, concentrated in Canton of Zürich and Vaud.
65.0% of Confectionery fans are female, 35.0% are male, with an average age of 41.2 years.
Confectionery fans show strongest brand affinity for Coop (1.7×), Tradus (1.62×), and Hornbach (2.03×) over the country average.
Confectionery fans in Switzerland are most concentrated in Canton of Zürich (reach ~200K), Vaud (reach ~90K), and Canton of Bern (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Confectionery itself, the audience over-indexes on Tradus (1.62×), Hornbach (2.03×), Chocolate (2.01×), and Candy (2.74×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Confectionery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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