Rascasse Audience Intelligence

Confectionery Audience in Indonesia

A data profile of the people who buy, follow and care about Confectionery in Indonesia — modelled from more than twelve digital signal sources. Confectionery has an estimated audience of 2,344,243 people in Indonesia.

#664among Topic in Indonesia
#93in Food & Beverages

The average Confectionery fan in Indonesia is 33.0 years old, more female, and lives primarily in Jakarta.

The audience is concentrated in Jakarta, West Java, East Java.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Confectionery profile in Indonesia.

Audience size
2.3M
in Indonesia
Gender
66.3%♀
33.7% male
Age
33.0
average years
Country rank
#896
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Confectionery fans

66.3% are female, 33.7% are male, average age 33.0.

Fig. 02

Gender split

66.3%
Female
33.7%
Male
Demographic split for Confectionery audience in Indonesia
MetricValue
Female66.3%
Male33.7%
Average age33.0
Estimated audience size2,344,243
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Confectionery audience in Indonesia
Age bracketShare%
16-1924%
20-2938%
30-3919%
40-4912%
50+8%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Confectionery audience comes from Indonesia.

Worldwide audience distribution share by country for Confectionery
CountryShare
United States13.3%
Japan11.5%
Brazil8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Confectionery audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Confectionery fans by region: top regions in Indonesia
#RegionReachAffinity×
01Jakarta~400K1.87×
02Bali~60K1.31×
03Banten~100K1.30×
04West Papua~8K1.09×
05Bangka-Belitung Islands~10K1.07×
06Gorontalo (disambiguation)(2)~10K1.06×
07Maluku~10K1.05×
08West Sulawesi~10K1.05×
09North Maluku~8K1.03×
10North Kalimantan~8K1.03×
11Special Region of Yogyakarta~40K1.02×
12Riau Islands~30K1.02×
13Bengkulu~20K1.01×
14Papua (province)~10K1.00×
15North Sulawesi~20K0.99×
16Southeast Sulawesi~20K0.99×
17Central Sulawesi~20K0.98×
18Central Kalimantan~20K0.98×
19Jambi~30K0.96×
20East Nusa Tenggara~20K0.96×
21West Nusa Tenggara~30K0.95×
22West Kalimantan~30K0.94×
23Aceh~30K0.94×
24West Java~300K0.93×
25West Sumatra~40K0.93×
26East Kalimantan~40K0.93×
27South Kalimantan~30K0.93×
28Riau~50K0.92×
29Lampung~40K0.92×
30South Sumatra~50K0.91×
31South Sulawesi~60K0.88×
32East Java~200K0.86×
33North Sumatra~90K0.85×
34Central Java~200K0.82×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Indonesia

See Confectionery audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Confectionery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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