A data profile of the people who buy, follow and care about Dinner in Malaysia — modelled from more than twelve digital signal sources. Dinner has an estimated audience of 3,428,700 people in Malaysia.
The average Dinner fan in Malaysia is 39.5 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Sabah.
Top brand affinities include Local food, Lunch, Organic food, with strongest over-indexing on Local food (2.24× the country average).
Demographically, the Dinner audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Sustainability, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Dinner fan in Malaysia is more female, around 39.5 years old, with strong Sustainability tendencies and a notable affinity for Local food.
The key figures that characterise the Dinner profile in Malaysia.
56.1% are female, 43.9% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 39.5 |
| Estimated audience size | 3,428,700 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 26% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 17% |
of the worldwide Dinner audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 8.2% |
| China | 6.1% |
Where the Dinner audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sabah | ~600K | 1.83× | |
| 02 | Kuala Lumpur | ~700K | 1.19× | |
| 03 | Selangor | ~1M | 1.12× | |
| 04 | Penang | ~200K | 1.05× | |
| 05 | Labuan | ~30K | 1.05× | |
| 06 | Sarawak | ~300K | 1.03× | |
| 07 | Perlis | ~50K | 1.03× | |
| 08 | Putrajaya | ~20K | 0.98× | |
| 09 | Johor | ~400K | 0.96× | |
| 10 | Perak | ~300K | 0.96× | |
| 11 | Malacca | ~100K | 0.94× | |
| 12 | Pahang | ~200K | 0.93× | |
| 13 | Kedah | ~200K | 0.92× | |
| 14 | Kelantan | ~200K | 0.92× | |
| 15 | Terengganu | ~100K | 0.92× | |
| 16 | Negeri Sembilan | ~200K | 0.91× |
The strongest cross-interests of the Dinner audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | St. Jude Children's Research Hospital | Health | 2.73× | ||
| 02 | Planned maintenance | Business & Career | 2.34× | ||
| 03 | Delivery order | Food & Beverages | 2.25× | ||
| 04 | Local food | Food & Beverages | 2.24× | ||
| 05 | Home Delivery | Food & Beverages | 2.13× | ||
| 06 | Fast casual restaurants | Food & Beverages | 1.99× | ||
| 07 | Lunch | Food & Beverages | 1.84× | ||
| 08 | Foodservice | Food & Beverages | 1.78× | ||
| 09 | Wedding cake | Food & Beverages | 1.77× | ||
| 10 | Sinar FM | Music & Radio | 1.67× | ||
| 11 | Organic food | Food & Beverages | 1.63× | ||
| 12 | Grab (company) | Shopping | 1.63× | ||
| 13 | Natural skin care | Beauty & Wellness | 1.61× | ||
| 14 | Pastry | Food & Beverages | 1.60× | ||
| 15 | Online food ordering | Food & Beverages | 1.59× | ||
| 16 | Diners | Food & Beverages | 1.59× | ||
| 17 | Purchase discount | Shopping | 1.58× | ||
| 18 | Gift shop | Home & Garden | 1.56× | ||
| 19 | Bridesmaid | Kids & Family | 1.53× | ||
| 20 | Lazada | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.66× | |
| Individualism | JOY | 1.53× | |
| Travelling | THRILL | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.85× | |
| Family Orientation | CONSERVATISM | 0.87× | |
| Patriotism | CONSERVATISM | 0.97× |
Dinner has an estimated audience of 3,428,700 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
56.1% of Dinner fans are female, 43.9% are male, with an average age of 39.5 years.
Dinner fans show strongest brand affinity for Local food (2.24×), Lunch (1.84×), and Organic food (1.63×) over the country average.
Dinner fans in Malaysia are most concentrated in Selangor (reach ~1M), Kuala Lumpur (reach ~700K), and Sabah (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Dinner itself, the audience over-indexes on Lunch (1.84×), Organic food (1.63×), Fast casual restaurants (1.99×), and Delivery order (2.25×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Dinner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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