Rascasse Audience Intelligence

Finance Audience in Switzerland

A data profile of the people who buy, follow and care about Finance in Switzerland — modelled from more than twelve digital signal sources. Finance has an estimated audience of 1,690,749 people in Switzerland.

#15among Field of study in Switzerland
#142among Topic in Switzerland
#25in Business & Career

The average Finance fan in Switzerland is 44.3 years old, balanced, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Aargau, Vaud.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Finance profile in Switzerland.

Audience size
1.7M
in Switzerland
Gender
46.1%♀
53.9% male
Age
44.3
average years
Country rank
#222
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Finance fans

46.1% are female, 53.9% are male, average age 44.3.

Fig. 02

Gender split

46.1%
Female
53.9%
Male
Demographic split for Finance audience in Switzerland
MetricValue
Female46.1%
Male53.9%
Average age44.3
Estimated audience size1,690,749
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Finance audience in Switzerland
Age bracketShare%
16-197%
20-2916%
30-3922%
40-4926%
50+29%
Fig. 04

Worldwide distribution

0.5%

of the worldwide Finance audience comes from Switzerland.

Worldwide audience distribution share by country for Finance
CountryShare
United States22.2%
Brazil5.1%
United Kingdom4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Finance audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Finance fans by region: top regions in Switzerland
#RegionReachAffinity×
01Aargau~300K3.10×
02Canton of Zug~40K2.13×
03Canton of Zürich~500K1.76×
04Canton of Geneva~200K1.71×
05Ticino~100K1.69×
06Vaud~200K1.42×
07Basel-City~70K1.07×
08Fribourg~60K1.00×
09Canton of St. Gallen~80K0.98×
10Basel-Landschaft~40K0.98×
11Valais~70K0.97×
12Neuchatel~30K0.93×
13Appenzell Innerrhoden~2K0.93×
14Uri~5K0.90×
15Appenzell Ausserrhoden~7K0.89×
16Canton of Nidwalden~6K0.89×
17Canton of Obwalden~6K0.89×
18Canton of Glarus~6K0.89×
19Jura~10K0.86×
20Schaffhausen~10K0.84×
21Graubünden~30K0.82×
22Schwyz~20K0.80×
23Luzern~60K0.79×
24Canton of Bern~100K0.77×
25Thurgau~30K0.75×
26Solothurn~30K0.73×
Appendix

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More Field of study audiences in Switzerland

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How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Finance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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