Rascasse Audience Intelligence

X Audience in Switzerland

A data profile of the people who buy, follow and care about X in Switzerland — modelled from more than twelve digital signal sources. X has an estimated audience of 2,520,527 people in Switzerland.

#6among Social media in Switzerland
#15among Website / Newspaper / Magazine in Switzerland
#13in Internet & Social Media

The average X fan in Switzerland is 40.2 years old, balanced, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Vaud, Canton of Geneva.

Demographically, the X audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Sustainability.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the X profile in Switzerland.

Audience size
2.5M
in Switzerland
Gender
50.5%♀
49.5% male
Age
40.2
average years
Country rank
#115
Website / Newspaper / Magazine in Switzerland
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of X

50.5% are female, 49.5% are male, average age 40.2.

Fig. 02

Gender split

50.5%
Female
49.5%
Male
Demographic split for X audience in Switzerland
MetricValue
Female50.5%
Male49.5%
Average age40.2
Estimated audience size2,520,527
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the X audience in Switzerland
Age bracketShare%
16-1915%
20-2921%
30-3921%
40-4923%
50+20%
Fig. 04

Worldwide distribution

0.4%

of the worldwide X audience comes from Switzerland.

Worldwide audience distribution share by country for X
CountryShare
United States16.6%
China7.4%
United Kingdom3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the X audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

X fans by region: top regions in Switzerland
#RegionReachAffinity×
01Vaud~500K2.08×
02Canton of Geneva~400K2.08×
03Canton of Zürich~700K1.76×
04Valais~100K1.44×
05Fribourg~100K1.40×
06Ticino~100K1.37×
07Basel-City~100K1.34×
08Canton of Bern~300K1.26×
09Neuchatel~60K1.22×
10Aargau~200K1.05×
11Canton of St. Gallen~100K1.03×
12Schaffhausen~20K1.02×
13Luzern~100K0.90×
14Solothurn~50K0.83×
15Basel-Landschaft~50K0.83×
16Schwyz~30K0.80×
17Canton of Zug~20K0.79×
18Jura~10K0.78×
19Thurgau~50K0.77×
20Graubünden~40K0.74×
21Canton of Glarus~6K0.65×
22Canton of Obwalden~6K0.59×
23Canton of Nidwalden~5K0.53×
24Appenzell Innerrhoden~2K0.52×
25Appenzell Ausserrhoden~6K0.51×
26Uri~4K0.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the X audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by X audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM0.81×
SustainabilityBALANCE0.79×
TravellingTHRILL0.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by X audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.65×
Social Media UsageJOY0.67×
Price SensitivityPREMIUM0.72×
0×1.00× baseline2×
Appendix

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More Social media audiences in Switzerland

See X audiences in other countries

How to read this data

Audience size is the estimated number of people in Switzerland who actively search for X. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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