A data profile of the people who buy, follow and care about Politics in Switzerland — modelled from more than twelve digital signal sources. Politics has an estimated audience of 1,970,994 people in Switzerland.
The average Politics fan in Switzerland is 45.5 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Aargau.
The key figures that characterise the Politics profile in Switzerland.
49.3% are female, 50.7% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 45.5 |
| Estimated audience size | 1,970,994 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 33% |
of the worldwide Politics audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 20.8% |
| India | 5.5% |
| Italy | 5.3% |
Where the Politics audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Aargau | ~200K | 1.44× | |
| 02 | Luzern | ~100K | 1.41× | |
| 03 | Canton of Bern | ~300K | 1.34× | |
| 04 | Canton of Zürich | ~400K | 1.31× | |
| 05 | Solothurn | ~70K | 1.29× | |
| 06 | Canton of Geneva | ~200K | 1.23× | |
| 07 | Canton of St. Gallen | ~100K | 1.23× | |
| 08 | Thurgau | ~60K | 1.23× | |
| 09 | Basel-Landschaft | ~50K | 1.13× | |
| 10 | Schwyz | ~30K | 1.13× | |
| 11 | Appenzell Ausserrhoden | ~10K | 1.12× | |
| 12 | Uri | ~7K | 1.11× | |
| 13 | Graubünden | ~50K | 1.09× | |
| 14 | Canton of Nidwalden | ~8K | 1.09× | |
| 15 | Canton of Obwalden | ~8K | 1.09× | |
| 16 | Canton of Glarus | ~8K | 1.08× | |
| 17 | Basel-City | ~80K | 1.01× | |
| 18 | Schaffhausen | ~20K | 1.01× | |
| 19 | Appenzell Innerrhoden | ~3K | 1.00× | |
| 20 | Jura | ~10K | 0.99× | |
| 21 | Canton of Zug | ~20K | 0.97× | |
| 22 | Neuchatel | ~40K | 0.90× | |
| 23 | Fribourg | ~60K | 0.82× | |
| 24 | Valais | ~60K | 0.80× | |
| 25 | Ticino | ~60K | 0.76× | |
| 26 | Vaud | ~100K | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Politics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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