Rascasse Audience Intelligence

Politics Audience in Indonesia

A data profile of the people who buy, follow and care about Politics in Indonesia — modelled from more than twelve digital signal sources. Politics has an estimated audience of 4,669,223 people in Indonesia.

#18among Field of study in Indonesia
#269among Topic in Indonesia
#14in Politics & Society

The average Politics fan in Indonesia is 39.0 years old, more male, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Jakarta.

Category: Politics & Society · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Politics profile in Indonesia.

Audience size
4.7M
in Indonesia
Gender
35.8%
64.2% male
Age
39.0
average years
Country rank
#364
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Politics fans

35.8% are female, 64.2% are male, average age 39.0.

Fig. 02

Gender split

35.8%
Female
64.2%
Male
Demographic split for Politics audience in Indonesia
MetricValue
Female35.8%
Male64.2%
Average age39.0
Estimated audience size4,669,223
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Politics audience in Indonesia
Age bracketShare%
16-1912%
20-2925%
30-3927%
40-4922%
50+14%
Fig. 04

Worldwide distribution

1.2%

of the worldwide Politics audience comes from Indonesia.

Worldwide audience distribution share by country for Politics
CountryShare
United States20.8%
India5.5%
Italy5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Politics audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Politics fans by region: top regions in Indonesia
#RegionReachAffinity×
01Jakarta~500K1.38×
02Banten~200K1.32×
03Special Region of Yogyakarta~100K1.29×
04West Papua~20K1.11×
05North Sulawesi~50K1.08×
06Bali~100K1.05×
07West Sulawesi~20K1.05×
08East Java~500K1.04×
09Bangka-Belitung Islands~20K1.03×
10East Kalimantan~80K1.02×
11Gorontalo (disambiguation)(2)~20K1.02×
12North Kalimantan~20K1.02×
13Central Kalimantan~40K1.01×
14Central Java~400K1.00×
15Bengkulu~40K1.00×
16Maluku~20K1.00×
17North Maluku~20K1.00×
18Riau Islands~50K0.98×
19Papua (province)~30K0.98×
20West Kalimantan~70K0.96×
21Jambi~50K0.96×
22West Sumatra~80K0.95×
23South Kalimantan~60K0.95×
24Southeast Sulawesi~30K0.95×
25South Sumatra~100K0.94×
26East Nusa Tenggara~50K0.94×
27Central Sulawesi~40K0.94×
28Lampung~90K0.93×
29West Java~700K0.92×
30Riau~100K0.92×
31West Nusa Tenggara~50K0.92×
32South Sulawesi~100K0.91×
33Aceh~60K0.90×
34North Sumatra~200K0.87×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Politics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →