A data profile of the people who buy, follow and care about Politics in Australia — modelled from more than twelve digital signal sources. Politics has an estimated audience of 6,945,603 people in Australia.
The average Politics fan in Australia is 44.2 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Hindi media, Pinar Atalay, with strongest over-indexing on Hindi media (1.56× the country average).
Demographically, the Politics audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Community Orientation, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 8 regions tracked by Rascasse.
The typical Politics fan in Australia is balanced, around 44.2 years old, with strong Community Orientation tendencies and a notable affinity for Hindi media.
The key figures that characterise the Politics profile in Australia.
54.4% are female, 45.6% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 44.2 |
| Estimated audience size | 6,945,603 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Politics audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.8% |
| India | 5.5% |
| Italy | 5.3% |
Where the Politics audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Australian Capital Territory | ~200K | 1.16× | |
| 02 | Victoria | ~2.5M | 1.13× | |
| 03 | New South Wales | ~2.5M | 1.04× | |
| 04 | South Australia | ~600K | 1.02× | |
| 05 | Western Australia | ~800K | 0.98× | |
| 06 | Queensland | ~1.5M | 0.96× | |
| 07 | Northern Territory | ~60K | 0.93× | |
| 08 | Tasmania | ~100K | 0.90× |
The strongest cross-interests of the Politics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pinar Atalay | Music & Radio | 1.71× | ||
| 02 | Hindi media | Website / Newspaper / Magazine | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.09× | |
| DIY Mentality | THRILL | 1.07× | |
| Mindfulness | BALANCE | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.82× | |
| Design Affinity | PREMIUM | 0.88× | |
| Early Adopter Mentality | POWER | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Politics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.