A data profile of the people who buy, follow and care about Law and Justice in Poland — modelled from more than twelve digital signal sources. Law and Justice has an estimated audience of 2,863,953 people in Poland.
Law and Justice has an estimated audience of 2,863,953 people in Poland. 47.7% are female, 52.3% are male, average age 41.6. Top brand affinities: Shopping and fashion, Gazeta Wyborcza, Love & Sex, Exfoliation (cosmetology), Modern Talking.
Top brand affinities include Shopping and fashion, Gazeta Wyborcza, Love & Sex, with strongest over-indexing on Shopping and fashion (5.03× the country average).
Demographically, the Law and Justice audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Spirituality, Tradition.
The typical Law and Justice fan in Poland is balanced, around 41.6 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Law and Justice profile in Poland.
47.7% are female, 52.3% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 41.6 |
| Estimated audience size | 2,863,953 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 29% |
of the worldwide Law and Justice audience comes from Poland.
| Country | Share |
|---|---|
| United States | 44.9% |
| Poland | 23.2% |
| Brazil | 15.5% |
The strongest cross-interests of the Law and Justice audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gazeta Wyborcza | News | 7.18× | ||
| 02 | Love & Sex | Kids & Family | 7.18× | ||
| 03 | Modern Talking | Music & Radio | 7.18× | ||
| 04 | Valentine's Day | Kids & Family | 7.18× | ||
| 05 | Mamma Mia! | Movies & TV | 7.18× | ||
| 06 | Exfoliation (cosmetology) | Beauty & Wellness | 7.07× | ||
| 07 | Shopping and fashion | Shopping | 5.03× | ||
| 08 | Al Pacino | Movies & TV | 4.11× | ||
| 09 | Whitney Houston | Music & Radio | 3.44× | ||
| 10 | Catholic Church | Politics & Society | 2.76× | ||
| 11 | Baltic Sea | Travel & Leisure | 2.73× | ||
| 12 | TVP1 | Movies & TV | 2.22× | ||
| 13 | BNP Paribas | Business & Career | 2.14× | ||
| 14 | Game consoles | Technology & Electronics | 2.06× | ||
| 15 | CAC 40 | Business & Career | 2.01× | ||
| 16 | Radio ZET | Music & Radio | 1.78× | ||
| 17 | Financial services | Business & Career | 1.74× | ||
| 18 | MBank | Business & Career | 1.73× | ||
| 19 | TVP Sport | Sports | 1.64× | ||
| 20 | Onet.pl | News | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.68× | |
| Tradition | CONSERVATISM | 1.46× | |
| Need for Security | CONSERVATISM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.77× | |
| Quality Awareness | PREMIUM | 0.84× | |
| Luxury Orientation | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Law and Justice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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