A data profile of the people who buy, follow and care about Parties in United Arab Emirates — modelled from more than twelve digital signal sources. Parties has an estimated audience of 2,747,599 people in United Arab Emirates.
The average Parties fan in United Arab Emirates is 36.0 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Pizza, Birthday cake, Egypt national football team, with strongest over-indexing on Pizza (1.59× the country average).
Demographically, the Parties audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Extroversion, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Parties fan in United Arab Emirates is more male, around 36.0 years old, with strong Extroversion tendencies and a notable affinity for Pizza.
The key figures that characterise the Parties profile in United Arab Emirates.
31.4% are female, 68.6% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 31.4% |
| Male | 68.6% |
| Average age | 36.0 |
| Estimated audience size | 2,747,599 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 35% | |
| 30-39 | 31% | |
| 40-49 | 16% | |
| 50+ | 7% |
of the worldwide Parties audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 20.0% |
| Brazil | 5.3% |
| Japan | 4.8% |
Where the Parties audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Ajman | ~300K | 1.04× | |
| 02 | Ras Al Khaimah | ~200K | 1.04× | |
| 03 | Emirate of Abu Dhabi | ~1M | 1.00× | |
| 04 | Emirate of Sharjah | ~600K | 1.00× | |
| 05 | Dubai | ~2M | 0.97× | |
| 06 | Fujairah | ~60K | 0.96× |
The strongest cross-interests of the Parties audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tomorrowland | Music & Radio | 1.74× | ||
| 02 | Subway Surfers | Games | 1.65× | ||
| 03 | Angry Birds | Games | 1.65× | ||
| 04 | Birthday cake | Food & Beverages | 1.64× | ||
| 05 | Cheddar cheese | Food & Beverages | 1.64× | ||
| 06 | Giveaways | Shopping | 1.63× | ||
| 07 | Kevin Hart | Movies & TV | 1.62× | ||
| 08 | Crowne Plaza | Travel & Leisure | 1.61× | ||
| 09 | Hot air balloon | Home & Garden | 1.61× | ||
| 10 | Pizza | Food & Beverages | 1.59× | ||
| 11 | Fenerbahçe S.K. | Sports | 1.58× | ||
| 12 | Egypt national football team | Sports | 1.57× | ||
| 13 | Famous Dave's | Food & Beverages | 1.57× | ||
| 14 | Groupon | Internet & Social Media | 1.55× | ||
| 15 | Mussel | Food & Beverages | 1.54× | ||
| 16 | Conrad Hotels | Travel & Leisure | 1.53× | ||
| 17 | Smoking | Food & Beverages | 1.52× | ||
| 18 | Hilton Garden Inn | Travel & Leisure | 1.52× | ||
| 19 | Pegasus Airlines | Travel & Leisure | 1.51× | ||
| 20 | Magnolia Bakery | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.21× | |
| Indulgence | JOY | 1.17× | |
| Pet Ownership | JOY | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.80× | |
| Social Media Usage | JOY | 0.80× | |
| Need for Security | CONSERVATISM | 0.85× |
Parties has an estimated audience of 2,747,599 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
31.4% of Parties fans are female, 68.6% are male, with an average age of 36.0 years.
Parties fans show strongest brand affinity for Pizza (1.59×), Birthday cake (1.64×), and Egypt national football team (1.57×) over the country average.
Parties fans in United Arab Emirates are most concentrated in Dubai (reach ~2M), Emirate of Abu Dhabi (reach ~1M), and Emirate of Sharjah (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Parties itself, the audience over-indexes on Birthday cake (1.64×), Egypt national football team (1.57×), Groupon (1.55×), and Cheddar cheese (1.64×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Parties. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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