Rascasse Audience Intelligence

Parties Audience in United Arab Emirates

A data profile of the people who buy, follow and care about Parties in United Arab Emirates — modelled from more than twelve digital signal sources. Parties has an estimated audience of 2,747,599 people in United Arab Emirates.

#7among Touchpoint in United Arab Emirates
#6in Music & Radio

The average Parties fan in United Arab Emirates is 36.0 years old, more male, and lives primarily in Dubai.

The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.

Top brand affinities include Pizza, Birthday cake, Egypt national football team, with strongest over-indexing on Pizza (1.59× the country average).

Demographically, the Parties audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Extroversion, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.

The typical Parties fan in United Arab Emirates is more male, around 36.0 years old, with strong Extroversion tendencies and a notable affinity for Pizza.

Category: Music & Radio · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Parties profile in United Arab Emirates.

Audience size
2.7M
in United Arab Emirates
Gender
31.4%
68.6% male
Age
36.0
average years
Country rank
#193
Touchpoint in United Arab Emirates
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Parties fans

31.4% are female, 68.6% are male, average age 36.0.

Fig. 02

Gender split

31.4%
Female
68.6%
Male
Demographic split for Parties audience in United Arab Emirates
MetricValue
Female31.4%
Male68.6%
Average age36.0
Estimated audience size2,747,599
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Parties audience in United Arab Emirates
Age bracketShare%
16-1912%
20-2935%
30-3931%
40-4916%
50+7%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Parties audience comes from United Arab Emirates.

Worldwide audience distribution share by country for Parties
CountryShare
United States20.0%
Brazil5.3%
Japan4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Arab Emirates average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Parties audience in United Arab Emirates is strongest.

Fig. 05

Top regions by affinity

Parties fans by region: top regions in United Arab Emirates
#RegionReachAffinity×
01Emirate of Ajman~300K1.04×
02Ras Al Khaimah~200K1.04×
03Emirate of Abu Dhabi~1M1.00×
04Emirate of Sharjah~600K1.00×
05Dubai~2M0.97×
06Fujairah~60K0.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Parties audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Parties audience
#·InterestCategoryAffinity×
01TomorrowlandMusic & Radio1.74×
02Subway SurfersGames1.65×
03Angry BirdsGames1.65×
04Birthday cakeFood & Beverages1.64×
05Cheddar cheeseFood & Beverages1.64×
06GiveawaysShopping1.63×
07Kevin HartMovies & TV1.62×
08Crowne PlazaTravel & Leisure1.61×
09Hot air balloonHome & Garden1.61×
10PizzaFood & Beverages1.59×
11Fenerbahçe S.K.Sports1.58×
12Egypt national football teamSports1.57×
13Famous Dave'sFood & Beverages1.57×
14GrouponInternet & Social Media1.55×
15MusselFood & Beverages1.54×
16Conrad HotelsTravel & Leisure1.53×
17SmokingFood & Beverages1.52×
18Hilton Garden InnTravel & Leisure1.52×
19Pegasus AirlinesTravel & Leisure1.51×
20Magnolia BakeryFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Parties audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Parties audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.21×
IndulgenceJOY1.17×
Pet OwnershipJOY1.16×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Parties audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.80×
Social Media UsageJOY0.80×
Need for SecurityCONSERVATISM0.85×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Parties have in United Arab Emirates?

Parties has an estimated audience of 2,747,599 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.

02

What is the gender split and age of Parties fans?

31.4% of Parties fans are female, 68.6% are male, with an average age of 36.0 years.

03

Which brands do Parties fans like most?

Parties fans show strongest brand affinity for Pizza (1.59×), Birthday cake (1.64×), and Egypt national football team (1.57×) over the country average.

04

Where do Parties fans live in United Arab Emirates?

Parties fans in United Arab Emirates are most concentrated in Dubai (reach ~2M), Emirate of Abu Dhabi (reach ~1M), and Emirate of Sharjah (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Parties fans also like?

Beyond Parties itself, the audience over-indexes on Birthday cake (1.64×), Egypt national football team (1.57×), Groupon (1.55×), and Cheddar cheese (1.64×) compared to the United Arab Emirates average.

Appendix

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Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Arab Emirates who actively search for Parties. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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