A data profile of the people who buy, follow and care about American English in Australia — modelled from more than twelve digital signal sources. American English has an estimated audience of 3,786,921 people in Australia.
American English has an estimated audience of 3,786,921 people in Australia. 61.6% are female, 38.4% are male, average age 43.6. Top brand affinities: Language education, Microwave oven, Wikipedia, Discount stores, Men's clothing.
Top brand affinities include Language education, Microwave oven, Wikipedia, with strongest over-indexing on Language education (7.46× the country average).
Demographically, the American English audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical American English fan in Australia is more female, around 43.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Language education.
The key figures that characterise the American English profile in Australia.
61.6% are female, 38.4% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 43.6 |
| Estimated audience size | 3,786,921 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide American English audience comes from Australia.
| Country | Share |
|---|---|
| United States | 30.5% |
| United Kingdom | 6.7% |
| Japan | 6.5% |
The strongest cross-interests of the American English audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stokke | Kids & Family | 10.54× | ||
| 02 | Language education | Business & Career | 7.46× | ||
| 03 | Microwave oven | Home & Garden | 2.82× | ||
| 04 | Hypermarket | Shopping | 2.66× | ||
| 05 | Huggies | Kids & Family | 2.58× | ||
| 06 | Sustainable products | Politics & Society | 2.47× | ||
| 07 | Non-alcoholic beverage | Food & Beverages | 2.32× | ||
| 08 | Cappuccino | Food & Beverages | 2.20× | ||
| 09 | Employment agency | Business & Career | 2.11× | ||
| 10 | Wikipedia | Internet & Social Media | 2.05× | ||
| 11 | Public security | Politics & Society | 1.97× | ||
| 12 | Discount stores | Shopping | 1.74× | ||
| 13 | Children's clothing | Fashion & Accessoires | 1.63× | ||
| 14 | Men's clothing | Fashion & Accessoires | 1.57× | ||
| 15 | Department store | Shopping | 1.57× | ||
| 16 | Zoo | Kids & Family | 1.57× | ||
| 17 | Innovation | Business & Career | 1.54× | ||
| 18 | Kitchenware | Home & Garden | 1.53× | ||
| 19 | Cupcake | Food & Beverages | 1.52× | ||
| 20 | Weaving | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.78× | |
| Quality Awareness | PREMIUM | 1.36× | |
| Tradition | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.76× | |
| Pet Ownership | JOY | 0.79× | |
| Luxury Orientation | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for American English. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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