A data profile of the people who buy, follow and care about American English in United Arab Emirates — modelled from more than twelve digital signal sources. American English has an estimated audience of 1,392,121 people in United Arab Emirates.
The average American English fan in United Arab Emirates is 35.2 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Cabinetry, Mother's Day, Pedicure, with strongest over-indexing on Cabinetry (1.52× the country average).
Demographically, the American English audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Mindfulness, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical American English fan in United Arab Emirates is more male, around 35.2 years old, with strong Mindfulness tendencies and a notable affinity for Cabinetry.
The key figures that characterise the American English profile in United Arab Emirates.
41.5% are female, 58.5% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 41.5% |
| Male | 58.5% |
| Average age | 35.2 |
| Estimated audience size | 1,392,121 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 36% | |
| 30-39 | 30% | |
| 40-49 | 14% | |
| 50+ | 6% |
of the worldwide American English audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 30.5% |
| United Kingdom | 6.7% |
| Japan | 6.5% |
Where the American English audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Fujairah | ~40K | 1.12× | |
| 02 | Ras Al Khaimah | ~70K | 1.02× | |
| 03 | Emirate of Ajman | ~100K | 0.99× | |
| 04 | Emirate of Sharjah | ~300K | 0.91× | |
| 05 | Emirate of Abu Dhabi | ~500K | 0.85× | |
| 06 | Dubai | ~700K | 0.73× |
The strongest cross-interests of the American English audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vinegar | Food & Beverages | 3.30× | ||
| 02 | Microblading | Beauty & Wellness | 2.22× | ||
| 03 | Decoration | Home & Garden | 2.14× | ||
| 04 | Costume | Fashion & Accessoires | 1.87× | ||
| 05 | Nail art | Beauty & Wellness | 1.83× | ||
| 06 | Huda Beauty | Beauty & Wellness | 1.83× | ||
| 07 | Nail polish | Beauty & Wellness | 1.82× | ||
| 08 | Long hair | Beauty & Wellness | 1.81× | ||
| 09 | Bed frame | Home & Garden | 1.79× | ||
| 10 | Pedicure | Beauty & Wellness | 1.68× | ||
| 11 | Mother's Day | Kids & Family | 1.62× | ||
| 12 | Diaper bag | Kids & Family | 1.62× | ||
| 13 | Sewing machine | Home & Garden | 1.58× | ||
| 14 | Eyebrow | Beauty & Wellness | 1.57× | ||
| 15 | Pajamas | Fashion & Accessoires | 1.57× | ||
| 16 | Waitrose | Shopping | 1.57× | ||
| 17 | Casablanca | Travel & Leisure | 1.57× | ||
| 18 | Scarf | Fashion & Accessoires | 1.55× | ||
| 19 | Crystal | Fashion & Accessoires | 1.53× | ||
| 20 | Cabinetry | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.24× | |
| Sports Activity | POWER | 1.19× | |
| Risk Appetite | THRILL | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.94× | |
| Quality Awareness | PREMIUM | 0.94× | |
| Luxury Orientation | PREMIUM | 0.97× |
American English has an estimated audience of 1,392,121 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
41.5% of American English fans are female, 58.5% are male, with an average age of 35.2 years.
American English fans show strongest brand affinity for Cabinetry (1.52×), Mother's Day (1.62×), and Pedicure (1.68×) over the country average.
American English fans in United Arab Emirates are most concentrated in Dubai (reach ~700K), Emirate of Abu Dhabi (reach ~500K), and Emirate of Sharjah (reach ~300K). These three regions account for the largest share of the active audience.
Beyond American English itself, the audience over-indexes on Mother's Day (1.62×), Pedicure (1.68×), Scarf (1.55×), and Decoration (2.14×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for American English. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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