A data profile of the people who buy, follow and care about American English in Portugal — modelled from more than twelve digital signal sources. American English has an estimated audience of 1,776,529 people in Portugal.
The average American English fan in Portugal is 44.9 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include WhatsApp, Real property, Lingerie, with strongest over-indexing on WhatsApp (1.53× the country average).
Demographically, the American English audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Community Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical American English fan in Portugal is more female, around 44.9 years old, with strong Community Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the American English profile in Portugal.
66.9% are female, 33.1% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 44.9 |
| Estimated audience size | 1,776,529 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 31% |
of the worldwide American English audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 30.5% |
| United Kingdom | 6.7% |
| Japan | 6.5% |
Where the American English audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Beja District | ~30K | 1.13× | |
| 02 | Vila Real District | ~40K | 1.10× | |
| 03 | Évora District | ~30K | 1.09× | |
| 04 | Castelo Branco District | ~40K | 1.07× | |
| 05 | Azores | ~50K | 1.03× | |
| 06 | Viana do Castelo District | ~50K | 1.03× | |
| 07 | Viseu District | ~60K | 1.02× | |
| 08 | Madeira | ~50K | 1.00× | |
| 09 | Coimbra District | ~90K | 0.98× | |
| 10 | Leiria District | ~90K | 0.97× | |
| 11 | Aveiro District | ~100K | 0.95× | |
| 12 | Braga District | ~200K | 0.94× | |
| 13 | Faro District | ~100K | 0.94× | |
| 14 | Setúbal District | ~200K | 0.93× | |
| 15 | Porto District | ~400K | 0.91× | |
| 16 | Santarém District | ~80K | 0.91× | |
| 17 | Lisbon District | ~500K | 0.85× |
The strongest cross-interests of the American English audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Duolingo | Business & Career | 2.93× | ||
| 02 | Efficient energy use | Technology & Electronics | 1.70× | ||
| 03 | Hardware store | Home & Garden | 1.70× | ||
| 04 | Cortefiel | Fashion & Accessoires | 1.67× | ||
| 05 | Rio Ave F.C. | Sports | 1.66× | ||
| 06 | Retail banking | Business & Career | 1.65× | ||
| 07 | Student exchange program | Business & Career | 1.61× | ||
| 08 | Charitable organization | Politics & Society | 1.60× | ||
| 09 | EDreams | Travel & Leisure | 1.57× | ||
| 10 | Viral video | Internet & Social Media | 1.57× | ||
| 11 | Black Friday (shopping) | Shopping | 1.55× | ||
| 12 | Purchase discount | Shopping | 1.55× | ||
| 13 | Cholesterol | Food & Beverages | 1.55× | ||
| 14 | Genetics | Kids & Family | 1.54× | ||
| 15 | Vitória S.C. | Sports | 1.54× | ||
| 16 | Internet & Social Media | 1.53× | |||
| 17 | Lingerie | Fashion & Accessoires | 1.53× | ||
| 18 | French cuisine | Food & Beverages | 1.53× | ||
| 19 | Real property | Home & Garden | 1.51× | ||
| 20 | Online newspaper | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.47× | |
| Indulgence | JOY | 1.40× | |
| DIY Mentality | THRILL | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.86× | |
| Spirituality | BALANCE | 0.90× | |
| Family Orientation | CONSERVATISM | 0.91× |
American English has an estimated audience of 1,776,529 people in Portugal, concentrated in Lisbon District and Porto District.
66.9% of American English fans are female, 33.1% are male, with an average age of 44.9 years.
American English fans show strongest brand affinity for WhatsApp (1.53×), Real property (1.51×), and Lingerie (1.53×) over the country average.
American English fans in Portugal are most concentrated in Lisbon District (reach ~500K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond American English itself, the audience over-indexes on Real property (1.51×), Lingerie (1.53×), Black Friday (shopping) (1.55×), and Online newspaper (1.51×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for American English. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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